Phil Davis is the founder and president of Tungsten Branding, an award-winning naming and branding firm with more than 25 years of experience helping businesses find names that define their future. A veteran brand strategist, Phil has personally named more than 750 companies, products, and services worldwide, including iconic brands such as PODS and TeamLogic IT. Known for his strategic, intuitive approach to naming, Phil developed Tungsten's proprietary Pivot Point discovery process, helping clients uncover the defining attributes that distinguish their businesses. Sometimes that discovery does more than shape a name—it changes how clients see their own companies. A recognized voice in the branding industry, Phil has been featured in The Wall Street Journal, Businessweek, Entrepreneur, AdAge, Inc., and Newsday, sharing insights on the art and science of creating enduring brand identities.