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Ben Jacobson

Chief Content Officer

A seasoned marketing strategist, Ben Jacobson serves as the chief content officer at InboundJunction, a PR, SEO and GEO agency for growth-stage tech companies. His writing has appeared in SEMrush, HubSpot and The Next Web.

Articles By Ben Jacobson

These Are the Earned Media Assets That Impact GEO Most

Earned media is crucial for online visibility and credibility. Learn which assets influence generative engine optimization and how you can leverage them for...

Digital Marketing, Thought Leadership, Brand Identity

These Are the Earned Media Assets That Impact GEO Most

Updated September 16, 2025

Ben Jacobson

Earned media is crucial for online visibility and credibility. Learn which assets influence generative engine optimization and how you can leverage them for...

Digital Marketing, Thought Leadership, Brand Identity

Ben Jacobson

Articles By Ben Jacobson

These Are the Earned Media Assets That Impact GEO Most

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These Are the Earned Media Assets That Impact GEO Most