App Development, Thought Leaders

What Is the ROI of UX Design?

July 3, 2019

by Kruti Reddy


As the online market continues to evolve, businesses need to invest more in understanding their users and creating products that actually matter to them.

User experience (UX) design is a long-term investment that needs maintenance. A business’s website should adapt as the business grows and changes.

Apple CEO Tim Cook boasted how Apple’s entire product portfolio could fit on a table, and it’s easy to see why. Instead of focusing on innovating new technologies, Apple has consistently focused on innovating the user experience it provides.

Lollypop believes that UX design is an art that provides engaging, sustainable, and path-breaking creative models to businesses for the purpose of building robust platforms and products.

With years of experience in the digital field and continuously ranking among the top experience design studio globally, we have gathered factual case studies to enumerate how UX design has a phenomenal impact and returns.

To maximize the potential of your website, focus your UX design strategy around your users and their needs. 

Always Design With the User in Mind

User-centric design means adding value to the user's life by offering beautiful solutions that solve their problems and serves their needs. 

A beautiful solution not only empowers people but also evokes positive human emotions. Every second spent on your platform should make users feel more connected to your products and services. 

A recent study shows that 70% of products fail due to lack of user acceptance. Businesses can avoid this by conducting tests that measure the website or app’s usability.  

For example, when we were asked to design an app that aimed at empowering the farmers’ community, we had to develop a plan and think about how we would craft solutions for farmers. This app was conceptualized to help the Indian farmer community optimize their resources and maximize their yields and profits by utilizing the information and attributes provided on the app.

Farmrise was designed to help the Indian farmer community optimize their resources.

Farmrise informs farmers about the market price of their yield in their local and nearby markets and connects them directly with buyers, eliminating the need for middlemen. It acts as a one-stop solution for all their needs.

To create this mobile tool for farmers, we asked ourselves: 

  • To what extent can design actually provide a solution? This brought clarity between the client and Lollypop and helped us define our problem statements.
  • How many apps were in the market with the same intent and how many of them were actually being used? This helped us understand the bigger picture and draft our questions for farmers.
  • Who was our target audience and what were their pain points? 

It took us three months to conduct intensive on-site research to gain a better understanding of the people who would be using the app.

Even though conducting this type of research and testing took time, it paid off and studies show that investing in usability testing can save up to 50% of wasted development time.

Measure Your Design’s Impact 

How will you know your design is effective after you launch? By tracking metrics such as star ratings, reviews, and average session time on the app, you can discern whether or not users find the app helpful.

For example, our app boasts of a 4.4-star rating on Google Play and the average session time on the app has increased by 11% within 3 months of its launch.

Farmrise boasts of a 4.4 star rating on Google Play.
From these metrics, we can see that users have responded positively to the app.

Businesses that pay attention to their star ratings and how long users are staying on the app can get a sense of what works well and what needs to be improved. 

Prioritize Functionality 

While an app should be aesthetically pleasing, it should also function smoothly: UX design and functionality go hand in hand.

A functional app works well and is intuitive to the user. 

Start Simple

When developing an app, start with what is absolutely necessary and then work your way up from there – extravagance can be added over time.

While making crucial business decisions it is critical to identify and satisfy the basic need first and later look into add-ons that would be desirable.

Leave Room for Scalability 

Creativity and business acumen complement each other: Businesses cannot grow without systematic processes that focus on design-led thinking. It is only through this process that businesses can scale, grow, earn higher profits, beat competition, and empower their users.

A good design not only empowers the users but also businesses by taking into account the near future growth and designing for the same. 

For example, app developers at Lollypop designed Deccan Herald (DH), a revered news portal in South India, and aimed to create a design that would encourage increased readership and user engagement. 

We spent two months researching the business and the users’ needs and behavior and decided that DH would benefit from:

  • A scalable platform that would be independent of designers
  • An easy to use interface that could do justice to stories

We adopted a unified design language to design a complete library of assets defining more than 24 color sets, widgets, cards, and styles to allow DH more flexibility and add more news verticals without having to redesign from scratch.

As a result, DH saw an increase in readership, page views per visitor, and time spent on site 6 months after the redesign launched.

DH saw a 22% increase in readership and a 15% increase in daily page views.

Readership increased by 22% and daily time spent on site increased by 15%.

Designing with scalability in mind can help businesses plan for future growth and see immediate returns. 

Businesses Must Prioritize User Experience (UX) in Their Web Design

UX design should be the first priority of any business looking to create a user-friendly, successful, and scalable platform.

For every dollar invested in UX Design, the return is 100 Dollars - Businesses can use the benefits of user-first design to improve their returns on investment, connect with their target audience, and leave room for growth.

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