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Top Market Research Companies in Michigan

Ratings Updated: April 7, 2026

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1 Leaders 15 Contenders

68 Companies

Country: United States

State: Michigan

List of the Top Michigan Market Research Firms

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What are Featured Providers?
Qwerry

4.9 6 reviews
Premier Verified

$5,000+

$150 - $199 / hr

2 - 9

Serves Michigan

Services provided

65% Market Research

25% Branding

10% Marketing Strategy

Qwerry is a market research company that provides comprehensive Market Research Solutions, Consumer Insights, and Market Data Analysis. Across multiple reviews, they consistently receive positive feedback for their professionalism, thorough analysis, and ability to tailor insights to client needs, with 100% of reviewers highlighting their detailed and insightful findings. Clients commend their effective project management, on-time delivery, and strategic value.

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Reviews mention Customized support
Clients have expressed a highly positive sentiment regarding Qwerry's customized support, noting their professionalism and thorough analysis. One client highlighted the unique insights provided, stating that the deliverables felt 'custom-tailored to our needs.' Additionally, they consistently met deadlines and maintained effective communication throughout the project. Overall, the feedback reflects satisfaction with the personalized approach and the quality of the services delivered.

Marketing Strategy for Candy Manufacturer

5.0 Sep 23, 2025

They were very professional and thorough in their analysis. They provided unique insights that we hadn't considered before. We felt like the deliverables were custom-tailored to our needs.
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5 of 6 Market Research reviews are 5 stars

5 new reviews for Market Research in past 6 months

$10,000 – $49,000 avg. project cost

Market Research PROJECT HIGHLIGHT

Demographic Study for Plumbing, Heating & HVAC Distributor
5.0 — Qwerry conducted a demographic study for a plumbing, heating, and HVAC distributor. The team assessed the feasibility of a candidate site location for the client's showroom using geodemographic data Read more
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Industry Experience

Qwerry has demonstrated expertise across various industries, including Food & Beverage, Consulting, Gaming, Financial Services, and HVAC. Feedback highlights strengths in delivering tailored insights and strategic recommendations, particularly in brand alignment and customer experience enhancement. Clients from the Consulting and Financial sectors noted significant measurable impacts, such as revenue generation and improved market alignment. Overall sentiment is highly positive, indicating that Qwerry is particularly well-suited for companies seeking deep market understanding and actionable strategies in these sectors.
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Consulting Financial services Food & Beverage Gaming HVAC

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More responsive than most other service providers

Qwerry is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.
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Map and Fire

5.0 37 reviews
Premier Verified

$5,000+

$150 - $199 / hr

2 - 9

Serves Michigan

Services provided

65% Market Research

35% Branding

Map and Fire is a Market Research Solutions provider specializing in survey analysis, consumer insights, and market data analysis. Reviews indicate high satisfaction, with clients praising their efficient project management, attentive customer service, and ability to deliver actionable insights. An impressive 85% of clients highlight their effective communication and timely delivery, making them a trusted partner for marketing analytics and market research analysis.

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3 of 3 reviews are 5 stars

2 new reviews for Market Research services

$10,000 – $49,000 avg. project cost

Reviewed 3 times in the past 6 months
Recent reviews for Map and Fire highlight their impressive project management and responsiveness. Clients praised the team's efficiency and ability to deliver high-quality results on time, with one noting the absence of unnecessary steps in the process. Businesses appreciated the tailored approach to meet diverse needs and budgets. Overall, feedback reflects a strong sentiment of satisfaction, with clients reporting clear progress and actionable insights, and no significant areas for improvement identified.
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Industry Experience

Map and Fire has demonstrated expertise across various industries, including real estate, financial services, and advertising & marketing, receiving positive feedback for their branding, market research, and strategic services. Clients appreciated their organized project management, responsiveness, and ability to deliver actionable insights tailored to specific sector needs, resulting in enhanced brand positioning and customer understanding. Overall, sentiment is particularly favorable among clients in real estate and marketing sectors, making them a strong fit for businesses seeking effective branding and market analysis.
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Advertising & marketing Consumer products & services Consulting Gaming Retail Consumer Products Arts, entertainment & music IT Services Food & Beverages Publishing Agriculture Wellness & Fitness Education Healthcare Sports Real estate Financial services

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Average Project Cost Breakdown

$10,000 to $49,000 (15) Less than $10,000 (7)

What Clients Have Said
Overall, clients consistently express satisfaction with Map and Fire's pricing, describing it as fitting their budgets while providing excellent value for money. One client noted that their pricing aligned well with their budget and emphasized the good value received for the cost. Another client mentioned their investment of approximately $10,000 yielded significant improvements in brand clarity and messaging. Overall, feedback indicates a strong sentiment of value received relative to the costs incurred.
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United States (24) Belgium (1) Spain (1) Turkey (1)

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PlanBeyond

5.0 28 reviews
Premier Verified

$10,000+

$150 - $199 / hr

2 - 9

Serves Michigan

Services provided

80% Market Research

20% Marketing Strategy

PlanBeyond is a market research solutions firm specializing in market data analysis, consumer insights, and marketing analytics. Reviews highlight their exceptional organization, communication, and project management, with 100% positive feedback regarding their responsiveness and ability to deliver on-time. Clients appreciate their thoughtful consumer insights and data mining approach, which align with client needs and expectations.

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Reviews mention Personable
The feedback regarding PlanBeyond's personable approach is overwhelmingly positive. Clients highlighted Laura's exceptional communication skills, noting her ability to quickly understand needs and maintain effective interactions. One client stated, "Laura is very personable which made for easy and effective communication," while another remarked on her positive demeanor, saying, "She handled it in a way that was really fun and generative." Overall, clients felt a strong rapport with Laura, enhancing their project experience.

Market Research for Performance Apparel Manufacturer

5.0 Dec 4, 2023

Laura was fantastic. Her expert guidance and ability to quickly understand our needs and adhere to our tight timelines ensured a seamless process. Laura is very personable which made for easy and effective communication.
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Industry Experience

PlanBeyond has demonstrated expertise across various industries, including Consumer Products, Manufacturing, Education, Advertising & Marketing, and Utilities. Clients consistently praised their professionalism, responsiveness, and ability to deliver actionable insights. Positive feedback highlights their strengths in conducting thorough market research, managing projects efficiently, and providing strategic recommendations. Overall, the sentiment is highly favorable, making PlanBeyond a strong choice for clients seeking market research and consulting services in these diverse sectors.
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Legal Consumer Products Education Advertising & marketing Utilities Consulting Financial services Design Business services Other Industry Human Resources Nonprofit Arts, entertainment & music Manufacturing

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Average Project Cost Breakdown

$10,000 to $49,000 (13) Less than $10,000 (3) $50,000 to $199,999 (3) $200,000 to $999,999 (1)

What Clients Have Said
Clients consistently commend PlanBeyond for delivering exceptional value for money, highlighting their responsiveness and timely project execution. One client noted their "good value for cost" and praised their ability to provide actionable insights. Another remarked on their strategic expertise and how they aligned closely with client needs, ensuring high-quality deliverables within budget. Overall, feedback reflects a strong sentiment of satisfaction regarding the cost-effectiveness and quality of services provided.
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$8,500 $9,850 $11,500

Research Packs
Our market research packs are specially designed for organizations that need quick insights without an enterprise price tag. Ideal for those surveying a gen pop audience (e.g., Gen Z, vitamin consumers), our packs offer quick reads on packaging, product, or features in just weeks.
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Antedote

4.9 8 reviews
Premier Verified

$25,000+

Undisclosed

10 - 49

Serves Michigan

Services provided

100% Market Research

Antedote is a distinguished market research company providing comprehensive Market Research Analysis, Consumer Insights, and Marketing Data Analysis services. Their reviews reflect a 100% positive sentiment, highlighting their professionalism, effective project management, and exceptional ability to translate consumer insights into actionable business strategies. Clients frequently commend Antedote's adeptness in qualitative and quantitative research, emphasizing their unique approach and collaborative nature.

See all 8 projects
Reviews mention Experienced
Clients express high satisfaction with Antedote's expertise in both qualitative and quantitative research, particularly in handling sensitive topics such as memorialization. One client noted their impressive ability to facilitate in-depth discussions and generate actionable insights, which significantly enhanced marketing efforts. While some feedback indicated room for improvement in presentation style, overall sentiment highlights Antedote's professionalism, organization, and capability to meet deadlines, making them a trusted partner for complex research projects.

Market Research for Memorialization Company

4.5 Oct 9, 2020

What set them apart was their strength in both qualitative and quantitative research. Our topic is memorialization, and if there aren’t strong qualitative researchers, it’s a difficult topic to get people to open up about and to dig deeper to find those patterns. We needed someone that was experienced and able to accomplish this all while keeping a scientific mindset. I was very impressed with how Antedote was able to do qualitative research.
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1 of 1 reviews is 5 stars

Unknown avg. project cost

Reviewed 1 time in the past 6 months
Recent feedback for Antedote highlights their exceptional training services, particularly in the 'jobs to be done' methodology. Clients noted impressive project management, effective communication, and high-quality deliverables. One reviewer emphasized the positive impact on innovation quality and praised the team's preparedness and adaptability during sessions. Overall, sentiment is highly positive, with clients expressing satisfaction and a willingness to recommend Antedote for similar projects.
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6 of 7 Market Research reviews are 5 stars

$1,000,000 – $9,999,999 avg. project cost

Market Research PROJECT HIGHLIGHT

Customer Persona Marketing for Consumer Goods Company
5.0 — Antedote provided expert assistance to a consumer goods company to help define their target customer's persona. The goal of the collaboration was to find more ways on how to connect with their Read more
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Average Project Cost Breakdown

$50,000 to $199,999 (3) $200,000 to $999,999 (1) $10,000,000 + (1)

What Clients Have Said
Clients consistently commend Antedote for delivering exceptional value relative to cost. Notably, one client highlighted the 'good value for cost' and another emphasized the 'high quality, accurate and excellent work' received at a reasonable price. The overall sentiment reflects satisfaction with the pricing structure, as multiple clients noted that Antedote’s services were well-aligned with their budgets, providing a strong return on investment.
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Media Genesis

Not yet reviewed

$5,000+

$50 - $99 / hr

10 - 49

Troy, MI

Services provided

10% Market Research

10% Advertising

10% Branding +11 services

10% Business Consulting

10% Social Media Marketing

10% Web Development

5% Corporate Photography

5% E-Commerce Development

5% Graphic Design

5% Mobile App Development

5% Search Engine Optimization

5% UX/UI Design

5% Video Production

5% Web Design

Media Genesis is an Advertising company. Their team is in Troy, Michigan and focuses on Advertising and Branding.
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Marketing Department Inc.

Not yet reviewed

Undisclosed

Undisclosed

10 - 49

Houghton, MI

Services provided

10% Market Research

10% Branding

10% Content Marketing +7 services

10% Corporate Photography

10% Sales Outsourcing

10% Search Engine Optimization

10% Social Media Marketing

10% Video Production

10% Web Design

10% Web Development

Marketing Department Inc., a branding company, is headquartered in Houghton, Michigan. Established in 2000, the team offers Branding and Market Research.
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Blackbird Brand Building, Inc.

Not yet reviewed

Undisclosed

$200 - $300 / hr

Freelancer

Novi, MI

Services provided

25% Market Research

25% Branding

25% Graphic Design +1 service

25% Marketing Strategy

Blackbird Brand Building, Inc. Is a branding agency. Headquartered in Novi, Michigan, the firm was established in 2008. Their services include Branding and Market Research.
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Red Bison Consulting Group

Not yet reviewed

Undisclosed

$50 - $99 / hr

Freelancer

Detroit, MI

Services provided

20% Market Research

20% Business Consulting

20% Marketing Strategy +4 services

10% Advertising

10% Branding

10% Direct Marketing

10% Other Marketing

Red Bison Consulting Group, a Market Research company, specialize in Market Research and Marketing Strategy. They were founded in 2021.
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SEO + MARKETING

Not yet reviewed

Undisclosed

$25 - $49 / hr

Freelancer

Mayville, MI

Services provided

15% Market Research

20% Marketing Strategy

15% Digital Strategy +7 services

15% Social Media Marketing

10% Other Digital Marketing

5% Content Marketing

5% Ecommerce Marketing

5% Mobile & App Marketing

5% Other Marketing

5% Product Marketing

SEO + MARKETING is a Mayville, Michigan-based Marketing Strategy company. The team provides Marketing Strategy and Market Research.
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Bankable Marketing Strategies

Not yet reviewed

$5,000+

$100 - $149 / hr

2 - 9

Detroit, MI

Services provided

10% Market Research

20% Content Marketing

20% Digital Strategy +3 services

20% Email Marketing

20% Search Engine Optimization

10% Direct Marketing

Bankable Marketing Strategies, a Digital Strategy company, focuses on Digital Strategy and Content Marketing. The firm is headquartered in Detroit, Michigan.
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WAXX

Not yet reviewed

Undisclosed

Undisclosed

2 - 9

Bloomfield Hills, MI

Services provided

10% Market Research

10% Branding

10% Content Writing Services +7 services

10% Event Marketing

10% Graphic Design

10% Public Relations

10% Search Engine Optimization

10% Video Production

10% Web Design

10% Web Development

WAXX is a branding firm established in 2019. The team provides Branding and Public Relations and is located in Bloomfield Hills, Michigan.
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sNoise Research Laboratory

Not yet reviewed

Undisclosed

Undisclosed

2 - 9

Shelby Township, MI

Services provided

10% Market Research

20% AI Development

20% API Development +4 services

20% Custom Software Development

10% AR/VR Development

10% Audio Production

10% Video Production

SNoise Research Laboratory is a software development firm. Based in Shelby Township, Michigan, the firm specializes in Custom Software Development and Artificial Intelligence.
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Essential CMO

Not yet reviewed

Undisclosed

Undisclosed

2 - 9

Ann Arbor, MI

Services provided

10% Market Research

40% Fractional CMO Services

20% Sales Outsourcing +3 services

10% Marketing Strategy

10% Recruiting

10% Staffing

Essential CMO, a small Fractional CMO Services company, is headquartered in Ann Arbor, Michigan. The team specializes in Fractional CMO Services and Sales Outsourcing.
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Amplify Marketing Services

Not yet reviewed

Undisclosed

Undisclosed

2 - 9

Grand Rapids, MI

Services provided

10% Market Research

20% Marketing Strategy

20% Pay Per Click +5 services

10% Advertising

10% Business Consulting

10% Content Writing Services

10% Search Engine Optimization

10% Social Media Marketing

Amplify Marketing Services is a small Marketing Strategy company. Founded in 2019, the team offers Marketing Strategy and Pay Per Click.
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Wise Digital Marketing LLC

Not yet reviewed

Undisclosed

Undisclosed

2 - 9

Southfield, MI

Services provided

10% Market Research

20% Email Marketing

20% Pay Per Click +4 services

20% Social Media Marketing

10% Advertising

10% Graphic Design

10% Marketing Strategy

Established in 1995, Wise Digital Marketing LLC is a small social media marketing company. Their team focuses on Social Media Marketing and Email Marketing.
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Growth Canvas Consulting LLC

Not yet reviewed

Undisclosed

Undisclosed

Freelancer

South Lyon, MI

Services provided

10% Market Research

20% Fractional CMO Services

10% BI & Big Data Consulting & SI +6 services

10% Corporate Training & Coaching

10% Event Marketing

10% Marketing Strategy

10% Public Relations

10% Sales Outsourcing

10% Social Media Marketing

Growth Canvas Consulting LLC is a Fractional CMO Services company. The South Lyon, Michigan-based company specializes in Fractional CMO Services and Public Relations.
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IBS Global Consulting

Not yet reviewed

$5,000+

$100 - $149 / hr

10 - 49

Troy, MI

Services provided

20% Market Research

20% Branding

20% Business Consulting +2 services

20% Marketing Strategy

20% Public Relations

IBS Global Consulting is a branding agency. They were launched in 2009 and provide Branding and Public Relations.
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C-4 Analytics

Not yet reviewed

Undisclosed

Undisclosed

50 - 249

Ann Arbor, MI

Services provided

10% Market Research

15% Conversion Optimization

15% Graphic Design +4 services

15% Marketing Strategy

15% Pay Per Click

15% Search Engine Optimization

15% Social Media Marketing

C-4 Analytics is a Conversion Optimization company. They were founded in 2009, and their services include Conversion Optimization and Graphic Design.
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Ann Arbor, MI

2755 Carpenter Road, 3NW
Ann Arbor, MI 48108
10 - 15

(313) 960-4100

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Foundry 360

Not yet reviewed

Undisclosed

Undisclosed

10 - 49

Royal Oak, MI

Services provided

40% Market Research

20% CRM Consulting and SI

20% Content Marketing +1 service

20% Video Production

Foundry 360 is a Market Research company. Launched in 2019, the team provides Market Research and Content Marketing. The firm is located in Royal Oak, Michigan and New York, New York.
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Merit Marketing & Communications

Not yet reviewed

Undisclosed

Undisclosed

2 - 9

Troy, MI

Services provided

15% Market Research

20% Branding

15% Logo +4 services

15% Video Production

15% Web Design

10% Advertising

10% Public Relations

Branding firm Merit Marketing & Communications was launched in 2003. Headquartered in Troy, Michigan, the team provides Branding and Logo.
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Keono

Not yet reviewed

Undisclosed

Undisclosed

2 - 9

Coloma charter Township, MI

Services provided

10% Market Research

10% Cloud Consulting & SI

10% E-Commerce Development +9 services

10% Marketing Strategy

10% Pay Per Click

10% Social Media Marketing

10% UX/UI Design

10% Web Development

5% Content Marketing

5% Email Marketing

5% SMS Marketing

5% Search Engine Optimization

Keono, a Market Research company, is located in Coloma charter Township, Michigan. Their services include Market Research and Marketing Strategy.
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ProfitPro

Not yet reviewed

Undisclosed

Undisclosed

Freelancer

Saginaw, MI

Services provided

10% Market Research

15% Fractional CMO Services

10% Advertising +7 services

10% Business Consulting

10% Financial Consulting

10% Pay Per Click

10% Social Media Marketing

10% Web Design

10% Web Development

5% Marketing Strategy

ProfitPro, a Fractional CMO Services company, was founded in 2021. The agency focuses on Fractional CMO Services and Advertising, and is small.
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Market Leaders

Emerging

Niche

Clutch Leaders Matrix

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1 Brightly

A Clutch Leaders Matrix provides a broad view of the top-performing companies in a particular service or location. Each company featured in a Leaders Matrix is evaluated based on Focus and Ability to Deliver. The size of each circle indicates that company’s size.

By using verified reviews, focused service details, and real project data, the Leaders Matrix highlights companies that consistently deliver and stand out from the rest. Each company’s position is based on how well they focus on a service area and how consistently they deliver results, helping you make informed, confident decisions. Learn More

Focus (x-axis)

Focus accounts for a company’s specialization within a certain service.

Ability to Deliver (y-axis)

Ability to Deliver considers three criteria:

Client feedback and reviews
Work experience and previous projects
Market presence and reputation in the industry

List of the Top 1 Michigan Market Research Firms

Brightly

$25,000+

$200 - $300 / hr

10 - 49

Grand Rapids, MI

Ability to deliver

25.4/40.0

16.2/20 Reviews

2.1/10 Clients & Experience

7.1/10 Market Presence

Service focus

20% Market Research

80% Other

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American Customer Satisfaction Index (ACSI®)

Undisclosed

Undisclosed

10 - 49

Ann Arbor, MI

Ability to deliver

6/40.0

0/20 Reviews

0/10 Clients & Experience

6/10 Market Presence

Service focus

80% Market Research

20% Other

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Capitol Research Services

Undisclosed

Undisclosed

2 - 9

East Lansing, MI

Ability to deliver

5.3/40.0

0/20 Reviews

0/10 Clients & Experience

5.3/10 Market Presence

Service focus

100% Market Research

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The Understanding Group

$5,000+

$200 - $300 / hr

10 - 49

Ann Arbor, MI

Ability to deliver

10/40.0

0/20 Reviews

4.3/10 Clients & Experience

5.7/10 Market Presence

Service focus

35% Market Research

65% Other

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The Martec Group

$10,000+

$50 - $99 / hr

50 - 249

Royal Oak, MI

Ability to deliver

23.5/40.0

16.4/20 Reviews

0/10 Clients & Experience

7.1/10 Market Presence

Service focus

65% Market Research

35% Other

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Ducker Worldwide

$5,000+

$100 - $149 / hr

50 - 249

Troy, MI

Ability to deliver

0/40.0

0/20 Reviews

0/10 Clients & Experience

0/10 Market Presence

Service focus

50% Market Research

50% Other

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Clear Seas

$5,000+

$100 - $149 / hr

10 - 49

Troy, MI

Ability to deliver

0/40.0

0/20 Reviews

0/10 Clients & Experience

0/10 Market Presence

Service focus

100% Market Research

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Market Strategies

Undisclosed

Undisclosed

1,000 - 9,999

Livonia, MI

Ability to deliver

0/40.0

0/20 Reviews

0/10 Clients & Experience

0/10 Market Presence

Service focus

100% Market Research

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Opinion Search USA

Undisclosed

Undisclosed

2 - 9

Southfield, MI

Ability to deliver

0/40.0

0/20 Reviews

0/10 Clients & Experience

0/10 Market Presence

Service focus

100% Market Research

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Escalent

Undisclosed

Undisclosed

50 - 249

Livonia, MI

Ability to deliver

0/40.0

0/20 Reviews

0/10 Clients & Experience

0/10 Market Presence

Service focus

60% Market Research

40% Other

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Advantage Research Services, Inc.

Undisclosed

Undisclosed

2 - 9

Grand Rapids, MI

Ability to deliver

0/40.0

0/20 Reviews

0/10 Clients & Experience

0/10 Market Presence

Service focus

100% Market Research

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Foresight Research

Undisclosed

Undisclosed

10 - 49

Rochester Hills, MI

Ability to deliver

0/40.0

0/20 Reviews

0/10 Clients & Experience

0/10 Market Presence

Service focus

100% Market Research

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Emicity

Undisclosed

Undisclosed

2 - 9

Troy, MI

Ability to deliver

0/40.0

0/20 Reviews

0/10 Clients & Experience

0/10 Market Presence

Service focus

100% Market Research

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Second to None

Undisclosed

Undisclosed

50 - 249

Ann Arbor, MI

Ability to deliver

0/40.0

0/20 Reviews

0/10 Clients & Experience

0/10 Market Presence

Service focus

50% Market Research

50% Other

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Astute Group - Strategic Business Development Consulting

$5,000+

$200 - $300 / hr

10 - 49

Farmington Hills, MI

Ability to deliver

10.2/40.0

0/20 Reviews

3.3/10 Clients & Experience

6.9/10 Market Presence

Service focus

10% Market Research

90% Other

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CMB Automotive Marketing

Undisclosed

Undisclosed

2 - 9

Royal Oak, MI

Ability to deliver

8.6/40.0

0/20 Reviews

3.4/10 Clients & Experience

5.2/10 Market Presence

Service focus

20% Market Research

80% Other

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