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Top Market Research Companies in Michigan

Ratings Updated: December 5, 2025

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1 Leaders 15 Contenders

68 Companies

Country: United States

State: Michigan

List of the Top Michigan Market Research Firms

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What are Featured Providers?

Qwerry

4.9 6 reviews
Premier Verified

$5,000+

$150 - $199 / hr

2 - 9

Serves Michigan

Services provided

65% Market Research

25% Branding

10% Marketing Strategy

Qwerry is a market research company that provides comprehensive Market Research Solutions, Consumer Insights, and Market Data Analysis. Across multiple reviews, they consistently receive positive feedback for their professionalism, thorough analysis, and ability to tailor insights to client needs, with 100% of reviewers highlighting their detailed and insightful findings. Clients commend their effective project management, on-time delivery, and strategic value.

See all 6 projects

4 of 5 reviews are 5 stars

5 new reviews for Market Research services

$10,000 – $49,000 avg. project cost

Reviewed 5 times in the past 6 months
In the past six months, Qwerry has received overwhelmingly positive feedback from clients, highlighting their professionalism and thoroughness. Clients praised their ability to deliver actionable insights and tailored recommendations, such as identifying key demographics and enhancing brand messaging. Notable comments include commendations on their communication and project management, with one client stating they 'provided unique insights' and another emphasizing the team's 'level of detail and thought.' Overall, clients expressed satisfaction with the outcomes and the company's alignment with their needs.
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5 of 6 Market Research reviews are 5 stars

5 new reviews for Market Research in past 6 months

$10,000 – $49,000 avg. project cost

Market Research PROJECT HIGHLIGHT

Demographic Study for Plumbing, Heating & HVAC Distributor
5.0 — Qwerry conducted a demographic study for a plumbing, heating, and HVAC distributor. The team assessed the feasibility of a candidate site location for the client's showroom using geodemographic data Read more
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Industry Experience

Qwerry has demonstrated expertise across various industries, including Food & Beverage, Consulting, Gaming, Financial Services, and HVAC. Feedback highlights strengths in delivering tailored insights and strategic recommendations, particularly in brand alignment and customer experience enhancement. Clients from the Consulting and Financial sectors noted significant measurable impacts, such as revenue generation and improved market alignment. Overall sentiment is highly positive, indicating that Qwerry is particularly well-suited for companies seeking deep market understanding and actionable strategies in these sectors.
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Consulting Financial services Food & Beverage Gaming HVAC

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Average Project Cost Breakdown

$10,000 to $49,000 (3) Less than $10,000 (1) $50,000 to $199,999 (1)

What Clients Have Said
Clients consistently highlight Qwerry's competitive pricing and exceptional value for money. For instance, one client noted that Qwerry's pricing 'fit our budget' and provided 'good value for cost.' Another remarked on the impressive return on investment, stating that a $90K investment yielded over $1M in revenue. Overall, feedback reflects a strong sentiment of satisfaction regarding the cost-effectiveness of Qwerry's services, with clients appreciating both the quality and affordability of their offerings.
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PlanBeyond

5.0 27 reviews
Premier Verified

$10,000+

$150 - $199 / hr

2 - 9

Serves Michigan

Services provided

80% Market Research

20% Marketing Strategy

PlanBeyond is a Market Research Solutions company specializing in Market Data Analysis, Consumer Insights, and Survey Analysis. The firm is praised for its astute understanding and proactive communication, with 100% of reviews highlighting their timely delivery and effective project management. Clients also commend their ability to provide actionable insights, with 90% recognizing their professionalism and collaborative approach.

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Industry Experience

PlanBeyond has demonstrated expertise across various industries, including Consumer Products, Manufacturing, Education, Advertising & Marketing, and Utilities. Clients consistently praised their professionalism, responsiveness, and ability to deliver actionable insights. Positive feedback highlights their strengths in conducting thorough market research, managing projects efficiently, and providing strategic recommendations. Overall, the sentiment is highly favorable, making PlanBeyond a strong choice for clients seeking market research and consulting services in these diverse sectors.
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Legal Consumer Products Education Advertising & marketing Utilities Consulting Financial services Design Business services Other Industry Human Resources Nonprofit Arts, entertainment & music Manufacturing

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United States (26) Canada (1)

$8,500 $9,850 $11,500

Research Packs
Our market research packs are specially designed for organizations that need quick insights without an enterprise price tag. Ideal for those surveying a gen pop audience (e.g., Gen Z, vitamin consumers), our packs offer quick reads on packaging, product, or features in just weeks.
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Seattle, WA

747 Belmont Pl E
Seattle, WA 98102
2 - 5

(206) 457-3083

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Map and Fire

5.0 35 reviews
Premier Verified

$5,000+

$150 - $199 / hr

2 - 9

Serves Michigan

Services provided

50% Market Research

50% Branding

Map and Fire is a market research firm specializing in Market Research Solutions, Consumer Insights, and Marketing Analytics. The company is praised for its exceptional project management, timely delivery, and insightful data-driven strategies. Approximately 95% of reviews highlight their responsiveness and ability to exceed expectations, with many clients noting significant improvements in brand strategy and consumer understanding through their comprehensive Market Data Analysis and Survey Analysis.

See all 35 projects
Reviews mention Unique expertise
Clients have expressed high satisfaction with Map & Fire's unique expertise, particularly highlighting their team's deep knowledge and dedication. One client noted that Monika's background in traditional Chinese medicine significantly enhanced the project, while others praised the team's enthusiasm and proactive approach. The project management was described as meticulous, with Clay ensuring all aspects were aligned to create a standout brand. Overall, the sentiment reflects a strong confidence in the team's specialized skills and commitment to client success.

Branding for Cleaning Products Company

5.0 Jan 31, 2022

The magic is in Map & Fire's ability to approach what we do from a totally different perspective — one that's informed by customer and market research, and put that perspective down on paper in a way that's easy for anybody to understand. Our team has been working in this company for a long time and we (me especially) start to think we know what the customer needs, we know where the opportunities lie, and we know how to speak to our customers and prospects. It has been invaluable to us to get their perspective.
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2 of 2 reviews are 5 stars

1 new review for Market Research services

Less than $10,000 avg. project cost

Reviewed 2 times in the past 6 months
Recent reviews of Map and Fire reflect a highly positive client sentiment, highlighting their exceptional project management and ability to clarify complex messaging. Clients praised their structured approach, noting the creation of effective marketing assets and valuable insights into product-market fit. Specific feedback mentioned 'white-glove service' and the team's fast, thoughtful communication. Overall, clients expressed satisfaction with the outcomes and the collaborative process, with one suggesting a desire for ongoing support to maximize the benefits of their services.
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10 of 12 Market Research reviews are 5 stars

1 new review for Market Research in past 6 months

Less than $10,000 avg. project cost

Market Research PROJECT HIGHLIGHT

Brand Strategy for Medical Spa
5.0 — Map & Fire has helped a medical spa develop a new brand strategy. The team has reidentified the company's purpose, mission, values, and target customers. They've also refined the brand colors, Read more
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Torrance, CA

3414 Garnet St
Torrance, CA 90503
2 - 5

3106631647

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Antedote

4.9 7 reviews
Verified

$25,000+

Undisclosed

10 - 49

Serves Michigan

Services provided

100% Market Research

Antedote is a market research solutions company specializing in consumer insights, data mining, and market trend research. They are highly praised for their professionalism, effective communication, and innovative approach to market data analysis, with 100% of reviews indicating positive feedback. Unique to Antedote is their ability to combine qualitative and quantitative market research to deliver valuable and actionable marketing analytics.

See all 7 projects
Reviews mention Transparent
Client feedback regarding Antedote highlights a strong sentiment of transparency throughout their engagement. The product innovation manager at Logitech praised Antedote for their adaptability and professionalism, stating, 'Antedote have been transparent, flexible and adaptable to our needs.' Additionally, the manager emphasized their willingness to communicate, noting that 'their professionalism and transparency are impressive.' Overall, clients appreciate the open communication and value provided by Antedote.

Market Research & Insight for Consumer Electronics Company

5.0 Feb 8, 2021

Antedote have been transparent, flexible and adaptable to our needs, especially surrounding COVID. They adjusted work around that, and were quite professional in helping us achieve our goals. Their professionalism and transparency are impressive. I appreciate that they’re always willing to set aside time to talk with us.
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Industry Experience

Antedote has demonstrated expertise across various sectors, including Consumer Products, Fitness, and Real Estate. Clients commend their strong communication, professionalism, and ability to provide deep consumer insights that inform strategic decision-making. In the Consumer Products industry, feedback highlights their role in defining target personas and enhancing product development. In Fitness, they excelled in optimizing pricing strategies. The overall sentiment across these industries reflects high satisfaction, with their strengths lying in delivering actionable insights and fostering collaborative partnerships.
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Consumer Products Fitness Real estate

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Average Project Cost Breakdown

$50,000 to $199,999 (3) $200,000 to $999,999 (1) $10,000,000 + (1)

What Clients Have Said
Clients consistently highlight Antedote's exceptional value for money, noting their ability to deliver high-quality insights within budget constraints. For instance, the Marketing Director of SafKan Health praised their pricing as a perfect fit, while the Director of Customer Insights at Tonal emphasized their good value for cost. Overall, sentiment is overwhelmingly positive, with clients expressing satisfaction with deliverables that met or exceeded expectations relative to the investment made.
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United States (6) Sweden (1)
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Media Genesis

Not yet reviewed

$5,000+

$50 - $99 / hr

10 - 49

Troy, MI

Services provided

10% Market Research

10% Advertising

10% Branding +11 services

10% Business Consulting

10% Social Media Marketing

10% Web Development

5% Corporate Photography

5% E-Commerce Development

5% Graphic Design

5% Mobile App Development

5% Search Engine Optimization

5% UX/UI Design

5% Video Production

5% Web Design

Media Genesis is an Advertising company. Their team is in Troy, Michigan and focuses on Advertising and Branding.
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Troy, MI

1441 E. Maple Rd. Suite 200
Troy, MI 48083
21 - 30

+1.248.687.7888

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Marketing Department Inc.

Not yet reviewed

Undisclosed

Undisclosed

10 - 49

Houghton, MI

Services provided

10% Market Research

10% Branding

10% Content Marketing +7 services

10% Corporate Photography

10% Sales Outsourcing

10% Search Engine Optimization

10% Social Media Marketing

10% Video Production

10% Web Design

10% Web Development

Marketing Department Inc., a branding company, is headquartered in Houghton, Michigan. Established in 2000, the team offers Branding and Market Research.
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Houghton, MI

608 Shelden Avenue,
Houghton, MI 49931
16 - 20

+1.906.483.2000

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Blackbird Brand Building, Inc.

Not yet reviewed

Undisclosed

$200 - $300 / hr

Freelancer

Novi, MI

Services provided

25% Market Research

25% Branding

25% Graphic Design +1 service

25% Marketing Strategy

Blackbird Brand Building, Inc. Is a branding agency. Headquartered in Novi, Michigan, the firm was established in 2008. Their services include Branding and Market Research.
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Novi, MI

45152 Dunbarton Drive
Novi, MI 48375
1

12488859880

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Red Bison Consulting Group

Not yet reviewed

Undisclosed

$50 - $99 / hr

Freelancer

Detroit, MI

Services provided

20% Market Research

20% Business Consulting

20% Marketing Strategy +4 services

10% Advertising

10% Branding

10% Direct Marketing

10% Other Marketing

Red Bison Consulting Group, a Market Research company, specialize in Market Research and Marketing Strategy. They were founded in 2021.
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Detroit, MI

1001 Woodward Avenue
Detroit, MI 48226
1

2489143371

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SEO + MARKETING

Not yet reviewed

Undisclosed

$25 - $49 / hr

Freelancer

Mayville, MI

Services provided

15% Market Research

20% Marketing Strategy

15% Digital Strategy +7 services

15% Social Media Marketing

10% Other Digital Marketing

5% Content Marketing

5% Ecommerce Marketing

5% Mobile & App Marketing

5% Other Marketing

5% Product Marketing

SEO + MARKETING is a Mayville, Michigan-based Marketing Strategy company. The team provides Marketing Strategy and Market Research.
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Mayville, MI

(No storefront location)
Mayville, MI 48744
1

18109692394

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Bankable Marketing Strategies

Not yet reviewed

$5,000+

$100 - $149 / hr

2 - 9

Detroit, MI

Services provided

10% Market Research

20% Content Marketing

20% Digital Strategy +3 services

20% Email Marketing

20% Search Engine Optimization

10% Direct Marketing

Bankable Marketing Strategies, a Digital Strategy company, focuses on Digital Strategy and Content Marketing. The firm is headquartered in Detroit, Michigan.
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Detroit, MI

400 Renaissance Center Suite 2600
Detroit, MI 48243
2 - 5

313.989.4211

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WAXX

Not yet reviewed

Undisclosed

Undisclosed

2 - 9

Bloomfield Hills, MI

Services provided

10% Market Research

10% Branding

10% Content Writing Services +7 services

10% Event Marketing

10% Graphic Design

10% Public Relations

10% Search Engine Optimization

10% Video Production

10% Web Design

10% Web Development

WAXX is a branding firm established in 2019. The team provides Branding and Public Relations and is located in Bloomfield Hills, Michigan.
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Bloomfield Hills, MI

40950 Woodward Ave Ste 201
Bloomfield Hills, MI 48304
2 - 5

+1 303.694.1850

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sNoise Research Laboratory

Not yet reviewed

Undisclosed

Undisclosed

2 - 9

Shelby Township, MI

Services provided

10% Market Research

20% AI Development

20% API Development +4 services

20% Custom Software Development

10% AR/VR Development

10% Audio Production

10% Video Production

SNoise Research Laboratory is a software development firm. Based in Shelby Township, Michigan, the firm specializes in Custom Software Development and Artificial Intelligence.
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Shelby Township, MI

13719 23 Mile Road #116
Shelby Township, MI 48315
2 - 5

586-277-1088

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Essential CMO

Not yet reviewed

Undisclosed

Undisclosed

2 - 9

Ann Arbor, MI

Services provided

10% Market Research

40% Fractional CMO Services

20% Sales Outsourcing +3 services

10% Marketing Strategy

10% Recruiting

10% Staffing

Essential CMO, a small Fractional CMO Services company, is headquartered in Ann Arbor, Michigan. The team specializes in Fractional CMO Services and Sales Outsourcing.
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Ann Arbor, MI

455 E. Eisenhower Parkway Suite 300
Ann Arbor, MI 48108
2 - 5

866-851-1793

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Amplify Marketing Services

Not yet reviewed

Undisclosed

Undisclosed

2 - 9

Grand Rapids, MI

Services provided

10% Market Research

20% Marketing Strategy

20% Pay Per Click +5 services

10% Advertising

10% Business Consulting

10% Content Writing Services

10% Search Engine Optimization

10% Social Media Marketing

Amplify Marketing Services is a small Marketing Strategy company. Founded in 2019, the team offers Marketing Strategy and Pay Per Click.
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Grand Rapids, MI

4221 Haralson Ct SE
Grand Rapids, MI 49546
6 - 9

See All Locations (1)

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Wise Digital Marketing LLC

Not yet reviewed

Undisclosed

Undisclosed

2 - 9

Southfield, MI

Services provided

10% Market Research

20% Email Marketing

20% Pay Per Click +4 services

20% Social Media Marketing

10% Advertising

10% Graphic Design

10% Marketing Strategy

Established in 1995, Wise Digital Marketing LLC is a small social media marketing company. Their team focuses on Social Media Marketing and Email Marketing.
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Southfield, MI

19785 W 12 Mile Rd
Southfield, MI 48076
2 - 5

248-660-9380

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Growth Canvas Consulting LLC

Not yet reviewed

Undisclosed

Undisclosed

Freelancer

South Lyon, MI

Services provided

10% Market Research

20% Fractional CMO Services

10% BI & Big Data Consulting & SI +6 services

10% Corporate Training & Coaching

10% Event Marketing

10% Marketing Strategy

10% Public Relations

10% Sales Outsourcing

10% Social Media Marketing

Growth Canvas Consulting LLC is a Fractional CMO Services company. The South Lyon, Michigan-based company specializes in Fractional CMO Services and Public Relations.
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South Lyon, MI

130 Easton Drive
South Lyon, MI 48178
1

248-613-1559

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IBS Global Consulting

Not yet reviewed

$5,000+

$100 - $149 / hr

10 - 49

Troy, MI

Services provided

20% Market Research

20% Branding

20% Business Consulting +2 services

20% Marketing Strategy

20% Public Relations

IBS Global Consulting is a branding agency. They were launched in 2009 and provide Branding and Public Relations.
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Troy, MI

101 West Big Beaver Road Suite 1400
Troy, MI 48084
1

+1.248.581.0140

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C-4 Analytics

Not yet reviewed

Undisclosed

Undisclosed

50 - 249

Ann Arbor, MI

Services provided

10% Market Research

15% Conversion Optimization

15% Graphic Design +4 services

15% Marketing Strategy

15% Pay Per Click

15% Search Engine Optimization

15% Social Media Marketing

C-4 Analytics is a Conversion Optimization company. They were founded in 2009, and their services include Conversion Optimization and Graphic Design.
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Wakefield, MA

701 Edgewater Drive, Suite 300
Wakefield, MA 01880
101 - 150

(617) 250-8888

See All Locations (3)

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Foundry 360

Not yet reviewed

Undisclosed

Undisclosed

10 - 49

Royal Oak, MI

Services provided

40% Market Research

20% CRM Consulting and SI

20% Content Marketing +1 service

20% Video Production

Foundry 360 is a Market Research company. Launched in 2019, the team provides Market Research and Content Marketing. The firm is located in Royal Oak, Michigan and New York, New York.
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New York, NY

225 Liberty Street, 7th Floor
New York, NY 10281
10 - 15

See All Locations (2)

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Merit Marketing & Communications

Not yet reviewed

Undisclosed

Undisclosed

2 - 9

Troy, MI

Services provided

15% Market Research

20% Branding

15% Logo +4 services

15% Video Production

15% Web Design

10% Advertising

10% Public Relations

Branding firm Merit Marketing & Communications was launched in 2003. Headquartered in Troy, Michigan, the team provides Branding and Logo.
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Troy, MI

2420 Avery Dr,
Troy, MI 48085

+1.248.250.9343

See All Locations (1)

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Keono

Not yet reviewed

Undisclosed

Undisclosed

2 - 9

Coloma charter Township, MI

Services provided

10% Market Research

10% Cloud Consulting & SI

10% E-Commerce Development +9 services

10% Marketing Strategy

10% Pay Per Click

10% Social Media Marketing

10% UX/UI Design

10% Web Development

5% Content Marketing

5% Email Marketing

5% SMS Marketing

5% Search Engine Optimization

Keono, a Market Research company, is located in Coloma charter Township, Michigan. Their services include Market Research and Marketing Strategy.
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Coloma charter Township, MI

7852 Pear
Coloma charter Township, MI 49038
1

See All Locations (1)

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ProfitPro

Not yet reviewed

Undisclosed

Undisclosed

Freelancer

Saginaw, MI

Services provided

10% Market Research

15% Fractional CMO Services

10% Advertising +7 services

10% Business Consulting

10% Financial Consulting

10% Pay Per Click

10% Social Media Marketing

10% Web Design

10% Web Development

5% Marketing Strategy

ProfitPro, a Fractional CMO Services company, was founded in 2021. The agency focuses on Fractional CMO Services and Advertising, and is small.
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Saginaw, MI

075 Boardwalk Dr Suite 2
Saginaw, MI 48603
1

989-791-2475

See All Locations (1)

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Clutch Leaders Matrix

Rollover to see company insights or click a company below for more details.

1 Brightly

A Clutch Leaders Matrix provides a broad view of the top-performing companies in a particular service or location. Each company featured in a Leaders Matrix is evaluated based on Focus and Ability to Deliver. The size of each circle indicates that company’s size.

By using verified reviews, focused service details, and real project data, the Leaders Matrix highlights companies that consistently deliver and stand out from the rest. Each company’s position is based on how well they focus on a service area and how consistently they deliver results, helping you make informed, confident decisions. Learn More

Focus (x-axis)

Focus accounts for a company’s specialization within a certain service.

Ability to Deliver (y-axis)

Ability to Deliver considers three criteria:

Client feedback and reviews
Work experience and previous projects
Market presence and reputation in the industry

List of the Top 1 Michigan Market Research Firms

Brightly

$25,000+

$200 - $300 / hr

10 - 49

Grand Rapids, MI

Ability to deliver

25.4/40.0

16.2/20 Reviews

2.1/10 Clients & Experience

7.1/10 Market Presence

Service focus

20% Market Research

80% Other

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American Customer Satisfaction Index (ACSI®)

Undisclosed

Undisclosed

10 - 49

Ann Arbor, MI

Ability to deliver

6/40.0

0/20 Reviews

0/10 Clients & Experience

6/10 Market Presence

Service focus

80% Market Research

20% Other

View Profile Visit Website
Capitol Research Services

Undisclosed

Undisclosed

2 - 9

East Lansing, MI

Ability to deliver

5.3/40.0

0/20 Reviews

0/10 Clients & Experience

5.3/10 Market Presence

Service focus

100% Market Research

View Profile Visit Website
The Understanding Group

$5,000+

$200 - $300 / hr

10 - 49

Ann Arbor, MI

Ability to deliver

10/40.0

0/20 Reviews

4.3/10 Clients & Experience

5.7/10 Market Presence

Service focus

35% Market Research

65% Other

View Profile Visit Website
The Martec Group

$10,000+

$50 - $99 / hr

50 - 249

Royal Oak, MI

Ability to deliver

23.5/40.0

16.4/20 Reviews

0/10 Clients & Experience

7.1/10 Market Presence

Service focus

65% Market Research

35% Other

View Profile Visit Website
Ducker Worldwide

$5,000+

$100 - $149 / hr

50 - 249

Troy, MI

Ability to deliver

0/40.0

0/20 Reviews

0/10 Clients & Experience

0/10 Market Presence

Service focus

50% Market Research

50% Other

View Profile Visit Website
Clear Seas

$5,000+

$100 - $149 / hr

10 - 49

Troy, MI

Ability to deliver

0/40.0

0/20 Reviews

0/10 Clients & Experience

0/10 Market Presence

Service focus

100% Market Research

View Profile Visit Website
Market Strategies

Undisclosed

Undisclosed

1,000 - 9,999

Livonia, MI

Ability to deliver

0/40.0

0/20 Reviews

0/10 Clients & Experience

0/10 Market Presence

Service focus

100% Market Research

View Profile Visit Website
Opinion Search USA

Undisclosed

Undisclosed

2 - 9

Southfield, MI

Ability to deliver

0/40.0

0/20 Reviews

0/10 Clients & Experience

0/10 Market Presence

Service focus

100% Market Research

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Escalent

Undisclosed

Undisclosed

50 - 249

Livonia, MI

Ability to deliver

0/40.0

0/20 Reviews

0/10 Clients & Experience

0/10 Market Presence

Service focus

60% Market Research

40% Other

View Profile Visit Website
Advantage Research Services, Inc.

Undisclosed

Undisclosed

2 - 9

Grand Rapids, MI

Ability to deliver

0/40.0

0/20 Reviews

0/10 Clients & Experience

0/10 Market Presence

Service focus

100% Market Research

View Profile Visit Website
Foresight Research

Undisclosed

Undisclosed

10 - 49

Rochester Hills, MI

Ability to deliver

0/40.0

0/20 Reviews

0/10 Clients & Experience

0/10 Market Presence

Service focus

100% Market Research

View Profile Visit Website
Emicity

Undisclosed

Undisclosed

2 - 9

Troy, MI

Ability to deliver

0/40.0

0/20 Reviews

0/10 Clients & Experience

0/10 Market Presence

Service focus

100% Market Research

View Profile Visit Website
Second to None

Undisclosed

Undisclosed

50 - 249

Ann Arbor, MI

Ability to deliver

0/40.0

0/20 Reviews

0/10 Clients & Experience

0/10 Market Presence

Service focus

50% Market Research

50% Other

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Astute Group - Strategic Business Development Consulting

$5,000+

$200 - $300 / hr

10 - 49

Farmington Hills, MI

Ability to deliver

10.2/40.0

0/20 Reviews

3.3/10 Clients & Experience

6.9/10 Market Presence

Service focus

10% Market Research

90% Other

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CMB Automotive Marketing

Undisclosed

Undisclosed

2 - 9

Royal Oak, MI

Ability to deliver

8.6/40.0

0/20 Reviews

3.4/10 Clients & Experience

5.2/10 Market Presence

Service focus

20% Market Research

80% Other

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