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Vizion Interactive Case Study: Holistic SEO for Furniture Retailer

August 17, 2017

by Grayson Kemper

Content & Editorial Manager, Clutch

Vizion Interactive

An e-commerce furniture retailer, without a noteworthy domain history, experiences multiple unsuccessful attempts at partnering with SEO firms. Vizion Interactive, over the course of a decade, rebuilt the retailer's website infrastructure and provided content services that increased organic traffic sevenfold.

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Negative Perception of SEO Hurts Retailer's Domain Authority

A furniture retailer with a business model that depends on catalog sales, mistrusted SEO after multiple failed partnerships. Still, they needed to have a strong presence for relevant search terms to compete in the industry. 

Vizion Interactive Overhauls Furniture Retailer's Website 

Vizion Interactive partnered with the furniture retailer in 2008 and has taken an encompassing approach to SEO.

On-Site Optimization Efforts

  • 360-degree audit (technical, content, competitive analysis)
  • Information architecture analysis and recommendations
  • Taxonomy recommendations
  • Keyword research and on-page recommendations (titles, headers, content, internal linking)

Off-Site Optimization Efforts

  • Email marketing
  • Social media audit and recommendations
  • Link audit and recommendations
  • Usability analysis and recommendations

Vizion Interactive Grows Retailer's Organic Traffic & Online Conversions

Over the course of a decade, Vizion's SEO campaign has increased the furniture retailer's organic traffic by 719%.

At the beginning of the partnership, the furniture retailer's site averaged about $25,000 in online sales per month. Since partnering with Vizion, the retailer has reported $5 million in sales for some months. 

Vizion Interactive's Charges per Domain, About $10,000/Month

Vizion charges a minimum $5,000 per domain with an average project rate of $10,000/month. Vizion Interactive and the furniture retailer operate on a 24-month contract.

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