Agentic Commerce Is Here – How To Optimize Your Website for Sales
Agentic commerce is changing the digital shopping experience. Learn how to update your site for it and improve your bottom line.
Online Advertising and User Experience
Updated December 12, 2024
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No surprise – Internet users dislike traditional online advertisements.
Our recent User Experience Consumer Survey (a collaboration with Brave UX) found that 72% of heavy Internet users – defined as those who use the Internet four or more hours per day – listed “too many advertisements” in the top three most frustrating issues encountered with websites and apps.
We’ve heard the dismal statistics about banner and display advertisements. In case you need a refresher, though, here are some truly abysmal ones:
- The average click-through rate of display ads across all formats and placements is 0.17%. (Yes, you read that right.)
- One study found that only 2.8% of participants thought ads on websites were relevant.
- 33% of Internet users find display ads completely intolerable.
Riley leads Clutch's media relations efforts, alongside writing original research reports on new B2B trends.
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