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9 Interactive Email Examples That Convert Your Leads

February 27, 2024

by Syed Balkhi

Co-Founder, OptinMonster

Learn interactive email examples that can help you engage your leads and convert them into customers.

The digital marketing world is constantly evolving. New marketing techniques come up every day. Even then, email continues to remain a cornerstone for businesses. Email marketing today is a medium of communication and a means to engage your audience.

That’s why you’ll see your inbox flooded with promotional emails daily. This must be the case with your users as well. And with a user’s fully loaded inbox, making your emails stand out and converting your leads can be daunting.

This is where interactive email content comes into play. Interactive emails capture attention and drive engagement and conversions like never before. 

Interactive Email Examples

In this post, we'll explore a few interactive email examples that are proven to convert leads effectively. So if you’re ready to check them out, let’s get started:

  1. Interactive Surveys or Polls
  2. Quizzes
  3. Image Carousels or Sliders
  4. Accordion Menus
  5. Countdown Timers
  6. Interactive Product Demos
  7. Interactive Maps
  8. Interactive Video Previews
  9. Personalized Interactive Content
Interested in hiring email marketing services? Browse our list of top service providers. 

1. Interactive Surveys or Polls

Sending out interactive surveys and polls to your leads can be a wonderful way to convert them. Instead of sending out a basic email, try sending out one with some interactive surveys or polls.

interactive polls

People love such emails and eagerly engage with them. You can easily gather feedback, preferences, or opinions from your leads by embedding surveys or polls directly into your emails.

This interactive element encourages participation and provides valuable insights that inform your marketing strategies and product offerings.

2. Quizzes

Sending out quizzes in your emails can be another interesting way to engage your users. Quizzes are not only fun but also highly engaging. The only catch is to make your quiz relevant to your business.


For example, you can create some fun questions for your quiz related to your products or services. This will not only help you engage your leads, but also educate them about your products and services.

You can also offer personalized results or recommendations based on their quiz responses to further nurture them through the sales funnel.

3. Image Carousels or Sliders

People love reading images that are engaging and interesting. Instead of reading a text-based email, your users would engage more with an email with images, videos, or even gifs.

image sliders

Use your product images to capture the attention of your leads. You can display multiple products, features, or offers within a single email using interactive image carousels or sliders.

This has several benefits. First, it can instantly engage your users. Second, it allows your leads to browse through various options conveniently without leaving the email. This increases the chances of conversion.

4. Accordion Menus

When it comes to converting your users, presenting complex information in a structured and easily digestible format is essential. Email marketing is a great way to do that. You can use accordion menus in your emails to do that.

These menus allow your leads to expand or collapse sections based on their interest. Such menus in your emails can easily keep your leads engaged and informed.

5. Countdown Timers

Countdown timers can be a wonderful element to generate a sense of urgency and drive immediate action from your leads. It can be a very good element to engage your users too.

countdown timers

So why not use them in your emails? This element can be especially effective when used for limited-time offers or upcoming events. This psychological tactic motivates leads to act quickly to avoid missing out on valuable opportunities. Using these elements can be a wonderful way to boost conversions and increase sales.

6. Interactive Product Demos

Providing interactive product demonstrations directly within the email can be a very powerful way to showcase key features or functionalities.

interactive product demos

This immersive experience allows leads to explore your offerings without navigating away. This increases their likelihood of conversion right from your email.

7. Interactive Maps

If your business operates online, then you can skip this one. But if you have a physical store or event venues, embedding interactive maps in emails can be a great way to engage your audience.

interactive maps

Embedding your maps can engage them and enable your leads to find your stores or event locations easily. This is a great way to enhance your overall experience and drive foot traffic to your store.

8. Interactive Video Previews

Another very powerful way of engaging your leads through emails is by incorporating video thumbnails or GIFs that play a preview of your video content. Such emails are super engaging and are an effective way to capture your leads' attention.

interactive video previews

This interactive element encourages them to watch the full video on your website. This means that it can be a great way to further engage them on your website and convert them.

9. Personalized Interactive Content

If you want to convert your leads, you must focus on personalizing your content. This will ensure that your leads find your emails relevant and engage with them more enthusiastically.

You must also utilize dynamic content blocks to tailor email content based on lead preferences, behaviors, or past interactions. Personalization enhances relevance and increases the likelihood of conversion by delivering content that resonates with each individual recipient.

Use Interactive Emails for More Conversion

To be able to convert your leads through your emails, you need to ensure that your emails are engaging. You’ll need to tap into your creative side and think strategically to do that.

To help you do that, we have suggested the above options to make your emails more interactive. You can significantly enhance your engagement and conversion rates by integrating interactive elements into your email marketing strategy.

With the above examples, you can easily capture your leads' attention, guide them through the sales funnel, and ultimately convert them into loyal customers. Remember to continuously test and optimize your emails to ensure maximum effectiveness and relevance to your target audience.

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