5 New & Unexpected SEO Strategies That Might Just Explode Your Business Growth

SEO strategies have existed forever, and we all know how to focus on them to grow our online presence.

What about the new strategies? The cutting edge. The frontline of the technological online revolution. These strategies may be on the fringe but have the potential to dominate over the coming years.

1. Short Power Posts, Informative Bites, & Knowledge Bases

Long-form content has always done well on the internet, but these days, people want answers to their questions as quickly as possible. While it still has a place, certain types of short-form content are drawing attention left, right, and center.

Namely, writing simple posts that answer direct questions that people want to know.

In other words, giving the users precisely what they're searching for.

Imagine you have a tech website that sells servers, offers hosting, or builds websites centered around WordPress.

Within this niche, users have a ton of questions that need answers at the moment. Using WordPress as an example, users may look for;

• How do I add a new post in WordPress?
• How do I change the theme on my WordPress website?
• How do I install a plugin in WordPress?
• How do I create a new page in WordPress?
• How do I fix the "Error Establishing a Database Connection" error in WordPress?
• How do I fix the "Internal Server Error" error in WordPress?

You get the idea.

A fantastic SEO strategy is writing short, powerful, and punchy blog posts (it doesn't need to be more than 500 words) that answer each of these questions individually.

And you’ll want to ensure the posts cover the topic concisely but comprehensively.

That way, you’ll get to rank in places like this, right at the top of Google.

Now, of course, people looking for these answers probably aren't going to convert and use your services because they're looking for quick answers so they can get on with their day.

So, how does this help?

First, domain authority.

Publishing lots of quality, helpful content (and keeping it updated) keeps your website content fresh in the eyes of Google, and the extra traffic coming to your website is a good sign.

This can raise the domain authority of the rest of your pages and that of your entire website.

It also gives you topical authority, ranking potential for many keywords, and even more clarity for Google to say what your website is about and the value you're offering.

Second, AI answers.

You've probably seen the new Google AI answers. Answers are compiled information from websites across the web, with the link to the website provided.

Notice how these answers are right at the top of the page, so while other businesses are trying to rank the number one spot in the SERPs, you'd aim to rank even higher.

Aka - a lot of visibility and traffic potential.

Providing concise, clear answers to these questions means the AI systems are far more likely to choose your content for the answers; thus, you'll get better authority, higher ranks, and direct growth.

How to implement this SEO strategy in your own business?

Quite simply, research.

List all the questions your users would search for in your niche and industry. Scrap them from websites and generate them with AI. Find all the error codes or health issues people may have and sort through the language.

Use keyword research tools to find the best, high-traffic keywords, and go from there. Always ensure the content is authentic, reflects your authority, and is user-friendly.

Then, simply work away at the list over time. With consistent effort, you'll have a comprehensive blog and knowledge base that provides real value to your target audience.

You can also host a glossary or knowledge base that does the same thing.

2. Social Media Gains Traction

It's a sad place to be, but both users and publishers (like you and your business) don't really trust or like Google that much.

You probably still use it, but what they're putting front and center is usually not what you want but more of a stepping stone to finding forums, social media posts, and endless Reddit threads.

Why?

Because people trust other people; they don't trust algorithms owned by billion-dollar companies.

There's a notion that you're being sold something, valuable content is masking an ad, or a scam or spam piece is somewhere in the shadows. It makes users uncomfortable, and they don't want to be a part of it.

See here that the top responses for a powerful key phrase like “How to do SEO” are highlighted in red on Reddit and Quora, as well as other forums. Google is actively pushing content on these platforms.

This indicates that you should take control and make the most of these opportunities. Head to the forums, Reddit, Quora, and the likes to start sharing your information here.

Again, your content needs to be valuable, human-first content that focuses on the goal of connecting and sharing - not selling.

This is a great way to build your reputation, and it's this growth that will directly impact your business and indirectly your SEO.

The Google Leaks of 2024 also highlighted that social media presence is indirectly considered during the ranking process, and having high-activity, high-engagement accounts can boost your indexing.

Therefore, having active social media accounts that provide real value to people is a very good thing for your business.

Find some subreddits, find communities, seek out those looking for answers in your niche, and give them everything you've got. Instagram, LinkedIn, and Facebook don't really operate in the same way, but there are undoubtedly opportunities there.

Additional Reading: “8 SEO Statistics to Know in 2025”

3. Provide Multilingual Content Options (if your niche allows it)

Yes, most website browsers translate content automatically, meaning people worldwide can understand your website.

However, your browser doesn't translate the content for the Google search crawlers, so you're not ranking in those areas.

That means taking the time to translate your website and content into other languages where you do have or may have markets to sell to is absolutely a great way to go.

Translate the content and rank it in those areas, and you could easily double or even triple your traffic.

What's more, starting out this way is super easy because you can use AI to make the basic translations.

I personally think having a human translator (especially one in marketing) is always going to produce good results, but why not use AI to translate everything and hire someone to check it?

It's a way more affordable approach.

Of course, picking which countries to focus on means researching the country, and becoming familiar with cultural contexts (for example, the 'thumbs up' gesture is positive in North America but can be offensive in parts of the Middle East and West Africa).

That said, it's certainly an approach to consider if you're looking to access massive new markets.

4. Rank on AI Platforms

Here's an experiment.

Right now, go over to ChatGPT, Claude, Gemini, or whatever tool you use, and type in the name of your business. Ask who you are and what people think.

Truth is, people search using these platforms as search engines, and however you're being described, here is what users will take as gospel.

Whatever the results bring up will tell you precisely what you need to improve upon.

For Clutch, you can see a few potential cons that Gemini has pulled from various websites, highlighting the issues that users may have.

As a responsible business, it's now up to us to address these reservations, perhaps adding content here and there, writing a special post, or making it clear what we can and can't do throughout the business.

If you're a new business, then we don't really know when these models are going to update their content. Gemini and Perplexity scan the web in real-time, whereas Claude and ChatGPT update from time to time.

The best thing you can do is get your website ready for when the content is refreshed so you can convey a great impression when you are listed.

5. Content Refreshes and Bringing Everything Up to Date

It’s better to have 10 absolutely stellar blog posts on your website than it is to have 100 mediocre ones.

These days, producing the most valuable content possible (which is right for your target audience and provides the best information via the best experience and medium) is the most important thing you can do.

Therefore, take a look at the content already in your business.

Is it working for you?

Does it meet your quality standards?

Is there room for improvement?

Probably yes.

Remember, poorly optimized content will lower the authority and quality of your entire website in the eyes of Google. This means you should absolutely go through everything, cut it down, trim it, optimize it, and make it the best it can be.

You don't need to do everything at once, but spend time each week chipping away at old posts and pages and making sure they really sing and represent your business how they should.

But here's the trick.

Google LOVES fresh content.

This means that as you update posts, update the publish date (or add an updated… tag at the top) and say that it's been refreshed recently.

This keeps Google very happy because the content is fresh, and users are happy too.

How many times have you gone onto a blog post, saw it was from 2016, and clicked off because you're looking for something a little more relevant?

Keep things fresh and don't be afraid to cut out, delete, or repurpose anything that doesn't make the cut.

Are You Ready to Take Control of Your SEO in 2025?

That's probably enough to keep you busy throughout 2025. But at this point, you should have a pretty clear idea of the direction SEO is taking. The old ways are relevant, but the tables are turning.

There are different, far more impactful things to focus on when growing your business online.

The question is, are you ready to embrace it or risk getting left behind?

About the Author

Aaron Janes Founder at Ignite Web Design & Development

Founder of Ignite Web Design & Development. Passionate about creating digital experiences that unite customers' needs and business services.

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