Zigantic

BACKGROUND

Please describe your company and position.

I am the Marketing Specialist of Uvaper

Describe what your company does in a single sentence.

We sell Vaping products and refills to small convenience stores.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Zigantic to accomplish?

• Increase our repeat customer purchase
• Get more business from existing customers
• Expand beyond WA, CA and OR states

SOLUTION

How did you find Zigantic?

• Online Search
• Referral

Why did you select Zigantic over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Zigantic were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We sell B2B. Our primary target customers are Convenience store owners. Most of our businesses order online. We wanted to revamp our online store (Magento) and built a new platform (we chose Shopify). Zigantic helped us migrate from Magento to Shopify. They did the design, the development, the product listing, everything.

Then they helped build email marketing wtih Klaviyo tools. Our revenue has risen over 40% YoY from existing customers. Loyalty program is what they are going to implement next. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Cost reduction from store migration from Magento (hosted) to Shopify by about 20%
• Increased sales from customers using email marketing by 40%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• They communicate well. They respond quickly. They have a good project manager.
• Since they are in the same time zone (Pacific) I think that helped.

What was your primary form of communication with Zigantic?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• They dont over promise. 
• They dont oversell. 
• They get the job done without a lot of hand holding. 
• Their customer service is good.
• They know the platforms well, so they resolve issues quickly.

Are there any areas for improvement or something Zigantic could have done differently?

They are good for a small and mid-sized company, and pricing was very competitve. They took 2 months to learn about our industry so they could make that quicker.

They also use Slack a lot, but we are mostly a phone team. It was difficult to get them to agree to have calls every week, but they eventually did it.