In ROI we trust

We are a performance agency and production house. We specialize in the development of performance marketing strategies in digital channels aimed at acquiring clients using a wide variety of digital channels. All actions we take are geared towards a positive return on investment and a continuous effort to reduce the cost of acquisition.

PERFORMANCE:

  • digital activities audit
  • developing a performance strategy and designing a sales funnel
  • setup and optimization of the conversion path
  • traffic acquisition:
    • AdWords + Facebook + Instagram + LinkedIn + Mailing + Programmatic
    • real-time optimization
    • A/B testing
  • page analysis:
    • GA & GTM setup
    • pixels and events tracing user activity on the page
    • site speed, mobile UX
    • SEO technical audit

CONTENT:

  • developing content strategy
  • content production (art & copy)
  • site content management

PRODUCTION:

  • UX wireframing
  • web design and web development
 
$1,000+
 
$25 - $49 / hr
 
10 - 49
 Founded
2012
Show all +
Warsaw, Poland
headquarters
other locations
  • Poland

Portfolio

Key clients: 
  • Perfect Gym (perfectgym.com)
  • Bodypak (bodypak.pl)
  • PartyLite (partylite.com)
  • Premium Mobile (premiummobile.pl)
  • Medestetis (medestetis.pl)
  • Ideal Grupa (idealgrupa.pl)
  • Power Meal (powermeal.pl)
  • and more

Power Meal

Introducing digital strategy for acquiring customers for diet box catering business.

Clash of Stars

Launching a social media monitoring platform that measures and compares celebrities popularity on the Internet.

Medestetis

Acquiring clients to the clinic of aesthetic medicine from social media and search campaigns.

PartyLite

Outsourcing e-commerce quarterly update of partylite.com. 

Bodypak

Increasing ROI of ad spend for top body nutrition e-commerce.

Ideal Grupa

Acquiring leads of temporary workers in social media, search and listing portals.

Perfect Gym

Driving lead campaigns in search (AdWords + Yandex), social media (Facebook + LinkedIn + Twitter), Capterra for SaaS based company.

Premium Mobile

Conducting a performance marketing campaign on social media in CPL model with landing pages and advertising creatives.

Reviews

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Performance Marketing for E-Commerce Nutrition Company

"Zest Creations wants to get the results that are right for us instead of applying a one-size-fits-all solution."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2018 - Ongoing
Project summary: 

Zest Creations lead PPC marketing for an e-commerce website, handling Google Ads and Facebook Ads camapaigns. They also test headlines and keywords.

The Reviewer
 
11-50 Employees
 
Chrzanow, Poland
Radek Dul
E-Commerce & IT Manager, Bodypak
 
Verified
The Review
Feedback summary: 

Sales and return on ad spend have improved dramatically, while costs have dropped. Zest Creations is great at hitting key performance indicators and communicating the results. Their understanding of marketing technologies helps them respond quickly to any inquiries or technical concerns that arose.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I provide e-commerce management and IT services to Bodypak, one of top sport nutrition and supplements e-commerce websites in Poland.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Zest Creations?

We needed to hire an external resource to help us fully manage and optimize our PPC campaigns.

What were your goals for this project?

We wanted to increase sales as well as the return on ad spend (ROAS) from our PPC campaigns.

SOLUTION

How did you select this vendor?

They were recommended to us. We heard great things about their work, and knew they were a perfect fit after our first conversation.

Describe the project in detail.

Zest Creations started by taking charge of our Google Ads and Facebook Ads interfaces. They create and manage ads and then measure the results. They also test headlines and keywords. They regularly add or remove details in an effort to improve conversion rates.

What was the team composition?

We work directly with two PPC campaign specialists.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’re very pleased with the results. Our sales and ROAS have increased since the engagement began. We’ve seen an increase in sales on the PPC side of around 35% and they doubled our ROAS. At the same time, they’ve reduced our costs by 30% without affecting performance. 

How effective was the workflow between your team and theirs?

Their workflow is great. The team is so knowledgeable and has strong communication skills. They produce detailed reports of the results achieved, and have a scheduled call once per week. Zest Creations is quite flexible about having unscheduled calls whenever we have questions or concerns. 

What did you find most impressive about this company?

They understand our campaign and are easy to work with. Zest Creations wants to get the results that are right for us instead of applying a one-size-fits-all solution.

Are there any areas for improvement?

No, I don’t think so. We really like working with them.

5.0
Overall Score They're passionate about hitting key performance indicators.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They never disappoint with their scheduling.
  • 5.0 Cost
    Value / within estimates
    We're getting excellent value for the money.
  • 5.0 Quality
    Service & deliverables
    They provide the highest quality, which delivers real results.
  • 5.0 NPS
    Willing to refer
    We highly recommend them.

Digital Marketing & Strategy for Recruiting Company

“They strategize effectively to configure campaigns, analyze the results well, and implement changes quickly.”

Quality: 
4.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
4.0
The Project
 
Confidential
 
Sept. 2017 - Ongoing
Project summary: 

Zest Creations optimizes digital marketing campaigns for an HR recruiting company. They assist with social media campaigns, ad buys, strategy, and website content creation.

The Reviewer
 
11-50 Employees
 
Poland
Marketing & PR Manager, IDEAL Grupa
 
Verified
The Review
Feedback summary: 

Lead generation from digital campaigns has improved in both quality and quantity, and the percentage of recruits hired via Zest Creation’s campaigns was more than double the expected amount. Their expertise is top-notch, they’re responsive, and they adapt well to changes in the marketplace.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing and PR manager for an HR recruiting company located in Poland. I help oversee our marketing technology and customer relationship management software.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Zest Creations?

We hired them to help us with a digital marketing strategy and solutions for recruitment.

SOLUTION

What was the scope of their involvement?

They help create and develop pages for our website and manage our social media, including Facebook and Google Plus. They also handle our digital content marketing. We meet every few weeks to touch base about how the advertising and jointly make changes to the strategy, which our in-house staff implements. Aside from that, they’ve helped us improve our public website by adding content and improving SEO.

What is the team composition?

We work directly with their founder and one other team member.

How did you come to work with Zest Creations?

I reviewed several companies that offered digital marketing solutions and scored them based on how well they understood our brief. Zest Creations did the best job, so we decided to hire them.

What is the status of this engagement?

We’ve been working together since September 2017 and our collaboration is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They helped us optimize our digital ad campaigns and reduced our cost per acquisition by 25–30 percent for our Facebook buys. They also improved our conversion rate on those ads—about 12 percent of our recruited employees came from them last quarter and we only expected to yield five percent of recruits this way. They’ve done a great job of optimizing our content so we get quality leads.

How did Zest Creations perform from a project management standpoint?

We meet in person at least once a month and have phone conferences any other time we need to get in touch. They’re always active and respond right away when we need them. They’re also very flexible in terms of adjusting to our deadlines.

What did you find most impressive about them?

They’ve done a great job of establishing and optimizing our digital campaigns. Their expertise is shown by how much our results exceeded expectations. There’s a big difference between them and other vendors I’ve worked with in the past. They strategize effectively to configure campaigns, analyze the results well, and implement changes quickly.

Are there any areas they could improve?

They’re very focused on social media and AdWords, but maybe they could improve their techniques for websites and remarketing.

Do you have any advice for potential customers?

Provide them with a good brief at the outset of the project and meet face-to-face to analyze the data as you make strategic decisions. It’s not enough just to read the reports and assign them tasks based on that. Having real conversation will lead to the insights necessary to react quickly and update strategy.

4.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’re very flexible and proactive.
  • 5.0 Cost
    Value / within estimates
    The cost has been very manageable.
  • 4.0 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer

Social Media & Marketing for Sports Field Booking App

“They embrace and identify with the project and deliver as if it were their own.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Oct. 2017 - Ongoing
Project summary: 

Zest Creations developed a branding and marketing strategy, specializing in the management of ad campaigns on social media. Now, they monitor results and adjust the strategy for maximum reach of the target market.

The Reviewer
 
1-10 Employees
 
Warsaw, Poland
Walid Barsali
Co-Founder, BS Group
 
Verified
The Review
Feedback summary: 

Zest Creations’ work resulted in new contract acquisitions of and strong brand recognition in their market. They exceed expectations in delivering expertise and dedication to results, marked by exceptionally nimble target marketing. Reasonable pricing and a strong ROI keep the business coming in.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder and CEO of BS Group or BallSquad. Our startup is a marketplace between sports venues and users. We created a platform/app for users that enables access to all the places to play sports centralized in one tool. They can search and book fields online and connect to other players to practice with.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Zest Creations?

They helped us with crowdfunding and launched our beta version in May. We needed help with brand awareness, social media, and marketing.

SOLUTION

What was the scope of their involvement?

From the beginning, they’ve helped us to create brand awareness so people know who we are and what we do and develop a strategy to target and acquire the desired market. They help us a great deal; it’s like having a marketing team. They run our social media ads. They prepare the strategy, run the campaigns, and adapt them in response to the outcome. As soon as they see things aren’t going as hoped, they try another strategy or change the graphics, materials, or videos. They scale up the strategy if needed. This is great for our team because we don’t have to worry about what strategy to apply.

What is the team composition?

I interface with a partner and the CEO/founder.

How did you come to work with Zest Creations?

I knew Karol (CEO/Founder, Zest Creations) for quite some time when he worked in the marketing department for a big company. When they opened their agency, I tried them out, and it was a good collaboration. We didn’t look elsewhere for this project. We knew what they were able to do and the commitment that they had.

We’re a small structure with limited finances. We wanted to make sure the money we invested in our ads and marketing incentives was well spent and that they would give it the same focus as they’d give to a bigger company with a bigger budget. That’s what Zest Creations offers. I know they’re committed to getting results. They know if we’re happy with it, we’ll be back.

How much have you invested with them?

We’ve spent €12,000 (approximately $13,700 USD).

What is the status of this engagement?

We started working together in October 2017 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thanks to Zest Creations, we created a name for ourselves. Their targeting efforts were great. When we interacted with local sports leagues or groups, they already knew our name because they saw our ads on social media. That’s exactly what we expected. We succeeded in getting two new contracts. They targeted so well that the owner of those two venues had the ad in front of him so he contacted us directly instead of us calling or emailing the leagues. We’ve had great results. We weren’t expecting that much. In terms of user acquisition, the ROI is good.

How did Zest Creations perform from a project management standpoint?

When I send them an email, I get an answer within the hour, which enables us to be flexible in our work. We use mostly email or Hangouts for quick, direct contact or for video conferences. We didn’t feel the need to set up a management tool between us because the strategy and what we wanted to achieve was clear. Our communication methods have been efficient.

What did you find most impressive about them?

They’re extremely committed and that has a real impact on us. They’re remarkably flexible. They understand if we’re happy with the job, they’ll get a larger benefit out of it. They deliver their work first, and then we talk about invoicing.

Are there any areas they could improve?

They need to have more people. They work a lot, and it’s overwhelming because we’re not their only clients. They could definitely use more help to have things more structured.

Do you have any advice for potential customers?

Get on a call or video call with them and listen to how they want to help you. They know what they’re doing. They know their market. They know their tools. They like what they do and they are experts in their field. It’s fruitful to work with them.

5.0
Overall Score They are great, which is why we keep coming back to them. They embrace and identify with the project and deliver as if it were their own.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    They always stick to the deadlines.
  • 5.0 Cost
    Value / within estimates
    They’re affordable and flexible. They adapt their pricing to what you can afford and what will bring you real results.
  • 5.0 Quality
    Service & deliverables
    For the price, they surpassed our expectations. The deliverables are great. We didn’t expect that much.
  • 5.0 NPS
    Willing to refer
    I would rate them higher if I could. I only have good things to say about them. They deliver.

Digital Marketing for E-Book and Website

“The sales increase that we’ve experienced thanks to their work is impressive.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Aug. 2018 - Ongoing
Project summary: 

Zest Creations provides digital marketing strategies, implementing Google Ads and suggesting key areas for website improvement. They also implement sales tactics to gather quality leads.

The Reviewer
 
1-10 Employees
 
Warszawa
Marta Smyrska
CEO & Founder, Smyrska PR
 
Verified
The Review
Feedback summary: 

The site saw a significant increase in overall traffic and a higher conversion rate. Digital advertising efforts on social media platforms have resulted in lead growth. Zest Creations' team provides crucial recommendations for further sales, making them an important partner for success.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the CEO and founder of Smyrska PR, a small public relations agency. We’ve created a LinkedIn e-book for B2B professionals to use.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Zest Creations?

We wanted to outsource our digital advertising because we don’t have the expertise in-house. In particular, we needed assistance with Google Ads on Facebook and LinkedIn.

What were your goals for this project?

We wanted to increase our e-book sales and expand our customer base.

SOLUTION

How did you select this vendor?

After an unsuccessful trial attempt with a different agency, we chose Zest Creations based on their proposal and willingness to help.

Describe the scope of their work in detail.

Zest Creations helps us form creative strategies for Facebook and LinkedIn. The team suggests website improvements to increase our lead opportunities. They've worked with us to identify a lead-magnet to gain more site traffic and sales. In the end, we went with a free audit to incentivize customers.

What was the team composition?

We’ve been working with two people from Zest Creations, so far.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since beginning the project with Zest Creations, our e-book sales have increased by 30%. We’ve also seen a significant increase in traffic and conversions on the site. Thanks in part to their work, we’ve collected 30 high-quality leads from LinkedIn and Facebook and have been able to sell more of our services.

How effective was the workflow between your team and theirs?

The workflow is very fluid. We use Slack and Google Docs to communicate.

What did you find most impressive about this company?

The sales increase that we’ve experienced thanks to their work is impressive. We’re satisfied with the quality of their work and their communication process.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Performance Marketing Campaigns for Gym Software Company

"A key strength is their ability to deliver results regardless of the industry or subject area."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Nov. 2017 - Ongoing
Project summary: 

Zest Creations leads 75–100 performance marketing campaigns, stretching over 50 countries. The team provides keyword research and lead generation services.

The Reviewer
 
100 - 200 Employees
 
Warsaw, Poland
Adam Coombs
Digital Marketing Manager, Perfect Gym Solutions
 
Verified
The Review
Feedback summary: 

The number of leads generated and the conversion rates have increased markedly since Zest Creations was first engaged. Their consistent communication, responsiveness, and capacity to bring creative ideas to the table justify the investment and make them a valuable partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the digital marketing manager at Perfect Gym Solutions. We make gym management software for fitness facilities.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Zest Creations?

We needed help with performance marketing across several global campaigns.

SOLUTION

What was the scope of their involvement?

They’ve set up approximately 75–100 campaigns in over 50 countries. They use Google AdWords, Google Analytics, Facebook Ads Manager, Bing advertising, Yandex, and Capterra. They perform keyword research in different languages to generate leads in a cost-effective manner.

What is the team composition?

I work with two members of their team.

How did you come to work with Zest Creations?

We were looking for a local marketing agency. They came with a lot of experience. What really impressed us was their ability to handle such a large number of campaigns.

How much have you invested with them?

Right now we’re paying a flat rate of €3,000 per month (approximately $3,500 USD).

What is the status of this engagement?

We started working together in November 2017 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They've helped us generate over 1,500 leads. Our industry has a long sales cycle. They've been able to consistently fill our pipeline with leads every month. We’ve seen a 1% conversion rate, which is great for our industry.

How did Zest Creations perform from a project management standpoint?

They're receptive, easy to work with, and very good with communication. They use Salesforce, and we use Pardot, but they’re amenable to using whatever system that we prefer. After about a month, they were more knowledgeable in Pardot than our marketing staff.

What did you find most impressive about them?

A key strength is their ability to deliver results regardless of the industry or subject area. They’d never worked in gym management, but now they're quite well versed in the subject. Their flexibility and communication skills are what allows them to adapt their business practices to any industry.

Are there any areas they could improve?

I can't say a bad thing about them.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer