Zest

BACKGROUND

Please describe your company and your position there.

I own several businesses.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Zest Creations?

We were looking for an advertising agency to manage our Facebook advertising account to increase lead generation and sales.

SOLUTION

How did you select Zest Creations?

We chose Zest Creations based on a referral from our business partner.

Describe the scope of their work in detail.

Zest Creations came up with an advertising plan on Facebook Ads platform.

What was the team composition?

I'm working closely with the executives of the firm.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Thanks to Zest Creations, we are building our newsletter base of 5,000 new readers per month for under 2 PLN per new subscriber, which is great result.

How effective was the workflow between your team and theirs?

The workflow between my team and Zest Creations is done via email and Zoom telco.

What did you find most impressive about this company?

They have created effective solutions to meet our acquisition cost goals.

Is there any area for improvement or anything that could have been done differently?

No.

BACKGROUND

Please describe your company and your position there.

I’m a CEO at snowshow.pl the biggest in Poland ski and snowboard travel agency organising trips to the Alps.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Zest Creations?

We operate in Poland for more than 10 years now and we build well recognizable brand. Up till now we had all our digital activities in house. This yearas we launch our clothing company zimnozimno.pl we decided to go with digital agency that will help us grow faster.

What were your goals for this project?

Deliver clients to snowshow.pl and zimnozimno.pl below fixed level of CPS

SOLUTION

How did you select this vendor?

We know each other from Warsaw School of Economics and we we start looking for an agency Zest was our first pick. They have come up with performance strategy that convinced us.

Describe the scope of their work in detail.

They took over all paid activities in Google, Facebook and Instagram. Additionally they were also strongly involved in establishing e-commerce in analytics and clearing all issues with pixel and product feed that occured in the system we have been using. After the audit part they setup campaigns and tested creatives copy. They also advised us on what need to be changed on our pages.

What was the team composition?

I’ve contacted the agency partner and my team were contacting directly their specialists.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are developing 200 to 300% a year and Zest is helping us to reach those numbers.

How effective was the workflow between your team and theirs?

Always on time. If we need to meet, they are easily reachable and flexible.

What did you find most impressive about this company?

They really know what they are talking about and feel responsible for our business.

Are there any areas for improvement?

Nothing here. I am satisfied with their job.