Zephyr One

Zephyr One (formerly Zephyr Social) is a Sydney growth agency for ecommerce and consumer brands. Founded in 2016 by brothers Jase and Chris Faulkner, we work with founders, finance and marketing teams to hit revenue and profit targets, and we report in the numbers a board recognises: gross profit, nCAC and contribution margin.

Most agencies optimise platform metrics and hope the P&L follows. We work the other way around. Every engagement runs on System One, our own operating platform: a live daily P&L your whole team can log into, and creative and media decisions made against contribution margin. You see exactly what we see, every day.

Ten disciplines, run as one commercial system:
- Commercial strategy: margin structure, acquisition economics and LTV
- Performance creative at leader-level velocity
- Meta Ads, full-funnel and scaled to your nCAC ceiling
- Google Ads: Search, Shopping and Performance Max
- TikTok, Pinterest and LinkedIn Ads
- SEO and AI search: ranking in Google and in the AI answers your buyers now ask
- Email and SMS on Klaviyo, flows and campaigns that compound retention
- CRO and landing pages

How we work: Diagnose, Architect, Execute, Compound. A full-stack audit finds where profit leaks before we spend a dollar. The growth model sets targets by channel, nCAC ceilings and the creative pipeline, priced in contribution dollars rather than ROAS. Media, creative, email and search then run as one engine, with weekly test, scale and kill loops.

Results we put our name to include 15x ROAS for Casio G-Shock, 16.7x Q4 ROAS for Budgy Smuggler across three international markets, 9x for The Collagen Co and 280M+ impressions for Better Beer. Clients include Be Frank, FIGUR, Nagnata, Kate & Kole, Vaikobi and Otis Eyewear.

Based on Pitt St in the Sydney CBD and working with brands across Australia and overseas. Start with a free Lite Audit of your Meta ads account, or a 30-minute call with Chris.