It takes culture, not just Spanish. Say it so it c
Yucalab: Your Hispanic Marketing Agency
Yucalab is a Hispanic marketing agency helping brands, agencies, founders, and nonprofits reach Spanish-speaking audiences in the U.S., Latin America, and Spain. Founded in 2015, we build strategy, content, and search campaigns for a market of 65 million people with $4.1 trillion in purchasing power, a segment growing 2.4 times faster than the rest of the U.S. economy.
Your Essential Partner
Clients work directly with our senior team, no account managers passing along messages, no extra layers in between. We function as an extension of your team rather than an outside vendor, from the strategy phase through final delivery.
Our Services
Hispanic Market Consulting & Creative Strategy: Audience research and campaign concepts for Hispanic consumers, from initial strategy through final execution.
SEO & GEO: Spanish-language search optimization across Google, AI platforms like ChatGPT and Gemini, YouTube, Amazon, and local search.
Content Marketing: Strategy and content creation across formats, including articles, video, podcasts, and social media.
Translation & Localization: Spanish transcreation, localization, copywriting, proofreading, cultural adaptation, and glossary management.
Internal Communications: Spanish translation of employee handbooks, onboarding materials, safety guides, leadership communications, and internal newsletters.
Branding, Design & Web Development: Brand identity, web design, and graphic design created specifically for Hispanic audiences, rather than adapted from English materials after the fact.
It takes culture, not just Spanish. Say it so it clicks. 😉
Yucalab developed a content strategy for a business services company. The team audited the client's website, conducted competitor analysis and keyword research, and created an editorial calendar.
Thanks to Yucalab's efforts, the client saw a 40% increase in website traffic and positive results in all defined KPIs. The team was thorough, delivered everything on time, and communicated primarily through email. Their attention to detail and excellent insight impressed the client.
BACKGROUND
Introduce your business and what you do there.
We fund programs for the Hispanic community.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Yucalab?
We needed a content strategy to reach and connect with the Hispanic market through one of our programs.
SOLUTION
What was the scope of their involvement?
Yucalab delivered a comprehensive content strategy that included a website and content audit. The team helped define goals and KPIs and created a detailed buyer persona kit. Yucalab also provided a competitor analysis, in-depth keyword research in English and Spanish, content ideas, an editorial calendar, a framework, and distribution suggestions. It was a complete strategy that our team continues to implement today.
What is the team composition?
I worked directly with two teammates from Yucalab, Alex and Jose.
How did you come to work with Yucalab?
I found Yucalab through a referral. We chose the team because of their experience and expertise in creating culturally relevant content and strategies for our audience, the US Hispanic Market.
How much have you invested with them?
We spent $4,000.
What is the status of this engagement?
We worked together from November 2024–January 2025.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
We’re beginning to see positive results in our defined KPIs, including engagement, traffic, and leads from our website. Traffic has increased by 40%.
How did Yucalab perform from a project management standpoint?
Yucalab delivered everything on time, and the strategy was both thorough and easy for our team to put into action. We communicated via email.
What did you find most impressive about them?
Their level of detail and the insights they provided were impressive. The buyer personas we hadn’t even considered, and thorough keyword research in both English and Spanish, helped us understand how people search in each language and what opportunities we had in both.
Are there any areas they could improve?
No, I would definitely work with them again.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
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1 Reviews
Our Story
Yucalab started in 2015, when founder Alex Tabar left her seven-year job in New York to build bilingual content for the Hispanic Market she'd grown up in and rarely saw represented well online. A couple of years later, her friend and longtime collaborator from her days producing television in Barcelona, Jose Vicente Arcieri, joined as co-founder. Yucalab is a boutique Hispanic Marketing agency based in Miami, with a presence in New York and Madrid, built on quality, data, and client results.
Locations (1)
4300 Biscayne Boulevard Suite 203Miami, FL,
United States33137
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