Your Story

BACKGROUND

Introduce your business and what you do there. 

I'm one of the managers at a restaurant that makes fresh sandwiches and soup from scratch. We're located in Edmonton, Canada.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Your Story? 

We wanted to use videos to get more people in the door.

SOLUTION

What was the scope of their involvement? 

Your Story shoots videos for us to use as Instagram Stories. They helped us create templates to make it easy for us. We're exploring how to use video on other social media channels as well. They've been doing video interviews with our chefs and cooks, as well as videos focusing on the food. 

We need videos that we can present when we try to get catering contracts. Your Story came up with a cool idea to do videos about our company that we can send via email to clients or prospects. They’re also creating training videos that we’ll use internally. 

What is the team composition? 

We work with Braeden and Colin (Co-Founders, Your Story). There are a few other people in their office but I haven't dealt with them directly. 

How did you come to work with Your Story? 

They were a recommendation from a friend. We couldn't find anyone good enough locally, and they quoted us an amazing price. 

How much have you invested with them?

We’ve spent $45,000 CAD (approximately $34,000 USD) to date but will hit about $60,000 CAD (approximately $45,000 USD) by the end of this month.

What is the status of this engagement?

Work started 5–6 months ago, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The videos we've released have been doing really well. They bring in a ton of business for us. We’ll put a video up on Instagram Stories in the morning to try and sell items that we have on special for lunch. We sell out every single day that we use their template, which is ridiculous. 

The unreleased video will create a complete picture of our company and the brand. Hopefully, by the end of this month, we'll have the full video to put out. We've seen the clips with our chefs, cooks, management staff, and customer testimonials. It's looking really good.

How did Your Story perform from a project management standpoint? 

The Your Story team is great. Braeden and Colin flew down here to lead the filming, and they’re really easy to talk to. They set us up on Slack so we can communicate back and forth. It's an easy process, which is super cool. 

What did you find most impressive about them? 

Their creativity is most impressive. Your Story knows all the hottest video trends. They make great recommendations, such as using branded sounds of knives on cutting boards. They have a lot of out-of-the-box ideas that I haven't seen from other vendors. 

Are there any areas they could improve? 

Honestly, no. We've had a great experience. I can't say anything bad about them. 

Do you have any advice for potential customers? 

The one thing that helped us out is to give them full creative control. They showed us that if the client wants too much control, the final product doesn't look as good.

BACKGROUND

Introduce your business and what you do there.

I’m a sales manager for Franklin Enclosures. We build interior grow operations like indoor farming of vegetables, cannabis, herbs and spices, and more.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Your Story?

Your Story worked with us on visual content production and curation. Since we can’t reveal our customers due to confidentiality agreements, we set up a mock-up product in our shop. We were always trying to get people to come in and see it, but that wasn’t working. So, we wanted to take a more visual approach with a physical brochure, a video, and photos. 

SOLUTION

What was the scope of their involvement?

They produced photos and videos of a mock-up product we created. We can explain the mock-up to people as they watch the video. For example, they took individual pictures of the tools required to assemble a project. Their content supported the creation of our website and a brochure by providing and reviewing content. This content has also been posted on social media accounts.

Your Story also offered ideas on how we could improve what we were doing visually. For example, they suggested that the enclosure we built wasn't quite big enough to showcase what we had. So, we built a bigger one for the photo shoot.

What is the team composition?

Our main point of contact was Colin Marshall (Co-Founder, Your Story). I talk to him on a daily basis. There were three people involved in total.

How did you come to work with Your Story?

They were a referral from a friend of mine who has a lot of videos done. He gave me Braeden Fairbridge (Co-Founder, Your Story) and Colin’s number. 

I gave them a call, and we set up an appointment. They were very professional in that meeting. We outlined what we wanted to do, and they showed us some of their previous work. They took a few snapshots with the camera they had of our mockup. Then, they produced photos and videos just to make sure we were on the same page. We loved it, and we continued on with them. 

How much have you invested with them?

We invested over $30,000 in Canadian dollars. This would be about $10,000 in United States dollars.

What is the status of this engagement?

We began working together in March 2019, and the partnership is ongoing. We’re using them on a constant basis now.

We began working together in March on the brochure. We started the social media campaign in July. We were posting everything in the middle of August, and we’re still working with them. We’re doing an upcoming show where they’re going to be producing a video and photos of us. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Before, it was easy for customers to say, “I don’t want to talk over the phone.” But, when our customers actually see the product, it’s really compelling to them. They say, “Wow, this stuff is really cool!” Now, they’re calling me.

They did a terrific video of us that detailed everything that we wanted to show. We could explain it to people as they watch the video. They had great ideas on how we could improve what we’re doing with the visuals portion of it. It’s absolutely phenomenal. I have zero complaints about the content.

We had 200,000 hits in 20 days on social media. Also, people say, “I love your website, who did it?” that means we’re on the right path. There’s not enough time in my lifetime to do what these guys have done in a month. 

How did Your Story perform from a project management standpoint?

Everything is on-time and within budget. They are actually a little under-budget for what they proposed. We budgeted more than what they charge—it’s been really nice (we’ve spent two-thirds of the budget).

They’ve been very good to us. They’re competent, and we’re very pleased with what they’ve been doing. Also, their communication is awesome. We talk daily over the phone, and they’re always coming up with new ideas.

What did you find most impressive about them?

We’ve had other people come in and take photos. Comparing them is like night and day because Your Story doesn’t just go in and take photos. They actually take a vested interest in what we’re doing — it’s refreshing.

Are there any areas they could improve?

We haven’t had any problems yet. We have limited experience with photos and videos, but I don’t see any areas for improvement.

Do you have any advice for potential customers?

Potential customers should tell them exactly what they think they need, and then Your Story will tell you what you actually need. They know the limits of social media and videos. They’ve always been upfront and honest with us. They tell us, “I’m sorry, I don’t think that’ll work out — but, hey, let’s do a test shoot and see!” 

BACKGROUND

Introduce your business and what you do there.

I’m the chief branding officer of Aqomi, a branding and marketing company that specializes in design.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Your Story?

We contracted them to produce a high-end video project for our client because we mostly focus on graphic design.

SOLUTION

What was the scope of their involvement?

For this project, Your Story managed pre- and post-production of footage, delivering a cohesive final product from the direction we provided. All of their work reflects our existing stipulations.

What is the team composition?

We’ve worked with various team members at Your Story.

How did you come to work with Your Story?

Your Story was referred to our CEO.

How much have you invested with them?

We’ve spent $20,000 throughout our partnership.

What is the status of this engagement?

We first collaborated in April 2018 and continue to work together.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I don’t have solid metrics, but we receive compliments on our videos all the time—their quality is extraordinary. We’re extremely happy with our collaboration

How did Your Story perform from a project management standpoint?

They’re always on time and diligent with keeping projects on track. The team communicates with us in a professional manner, seeking feedback to ensure they meet our guidelines.

What did you find most impressive about them?

Compared to other agencies, their team invests the time to capture quality footage. Because we don’t have a background in video, we rely on Your Story to create the set. Their lighting is top-notch.

Are there any areas they could improve?

There’s nothing they could improve; we’re extremely happy working with them.

Do you have any advice for potential customers?

Come to them with a story, but give them creative freedom. They’re experts and will help you produce something amazing.

BACKGROUND

Please describe your company and your position there.

I'm an unlicensed assistant for a real estate team.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Your Story Agency, and what were your goals?

We are currently creating a YouTube channel and Your Story does all our editing and consulting. They also created our very first video.

SOLUTION

How did you select this Your Story Agency and what were the deciding factors?

We looked online at over a 1000 videos in our field and the only ones that stood out to us were done by Your Story.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

They have been integral since day one in guiding us through everything from start to finish and editing our videos to utter perfection.

Who did you work with and what was the feedback process like?

Braeden and Colin are simply the best at what they do. They are professional, imaginative, funny and always available for any questions or help.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

It's still in production right now.

Describe their project management style, including communication tools and timeliness.

Braeden and Colin are simply the best at what they do. They are professional, imaginative, funny and always available for any questions or help.

What did you find most impressive or unique about this company?

Their uncanny ability to pinpoint what is needed to just up your video to the next level has been impressive.

Are there any areas for improvement or something they could have done differently?

It's been all good.

BACKGROUND

Please describe your company and your position there.

I'm a real estate professional since 2003.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Your Story Agency?

They were hired for:

• brand building
• brand recognition
• company online presence

What were your goals for this project?

They were to create world-class online content.

SOLUTION

How did you select this vendor?

We selected them from a referral from another great friend.

Describe the video(s) and the process in detail.

Both Colin and Braeden from Your Story did an incredible job capturing my brand and portraying it to the world. Their production skills are very cinematic. They execute flawless production and as always captivated my clients. Working with them is seamless as they are both true professionals.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

My business has tripled since hiring Your Story.

How effective was the workflow between your team and theirs?

Extremely effective. Their communication skills are second to none. Never once did I felt like I was left out on any project.

What did you find most impressive about this company?

They continue to be innovators and the top of their game in their industry. Owning some of the most high-tech camera equipment around they are always open to try new things and produce a very cinematic experience

Are there any areas for improvement?

Wish I could have cloned each of them three times their work is so good.