Yoke

BACKGROUND

Please describe your company and position.

I am the Head of Communications of Oikocredit

Describe what your company does in a single sentence.

Oikocredit is a social impact investor and worldwide cooperative with five decades of experience funding organisations active in financial inclusion, agriculture and renewable energy. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Yoke to accomplish?

• To refresh Oikocredit's brand identity, while retaining it's heritage and equity
• To design a co-created visual identity
• To produce vital collateral, such as presentation and social media templates

SOLUTION

How did you find Yoke?

Referral

Why did you select Yoke over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Yoke were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Yoke assisted Oikocredit with a comprehensive brand refresh to update its visual identity, which had been developed in 2010. The project involved conducting a thorough brand audit, followed by stakeholder workshops and interviews to gather insights and feedback. Yoke developed a full suite of visual identity assets, including a simplified logo and other brand elements, ensuring alignment with Oikocredit's evolving identity and digital strategy. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

During the project, several key milestones were defined to ensure the successful implementation of the brand refresh. These milestones included stakeholder workshops, multiple rounds of design iterations, and approval from the relevant stakeholders. Ultimately, the most important outcomes of the project were the creation of a comprehensive brand handbook, the development of visual assets, and the finalisation of a visually appealing brand that reflects Oikocredit's evolving identity. These outcomes will serve as a solid foundation for the consistent application and future growth of Oikocredit's visual identity across all communication channels.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yoke and their team were exceptional in managing and accommodating the complexities of this project. As a cooperative, ensuring buy-in from all levels of the organisation was a challenging aspect, but Yoke demonstrated great flexibility and adaptability throughout the process. Their excellent project management skills ensured that all deliverables were met on time and in line with our expectations. The team’s professionalism and commitment were truly commendable, and I can only offer the highest praise for their work and dedication to this project.

What was your primary form of communication with Yoke?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Yoke’s flexibility and dedication to the project were truly outstanding. They took the time to deeply understand what our organisation is about and ensured that every aspect of the brand refresh reflected our values and goals. Their commitment to delivering a solution that truly aligned with our identity was evident in every step of the process, and we couldn’t have asked for a more engaged and passionate team.

Are there any areas for improvement or something Yoke could have done differently?

While there are certainly things we could have done differently on Oikocredit’s side, Yoke truly excelled in their role. They handled the project with professionalism and expertise, and despite any challenges, they delivered outstanding results. Their dedication and approach made the process much smoother, and we are very pleased with the outcome.