Yodel Mobile is a global, award-winning app growth consultancy with over 18 years of experience helping brands drive sustainable growth across the entire app lifecycle.
We deliver end-to-end app growth support, combining strategic consultancy with hands-on execution. Our work spans the full growth journey, from pre-launch planning to post-launch optimisation, with tailored, data-led strategies designed to deliver long-term commercial impact.
Our services include app store optimisation (ASO), paid user acquisition, app launch strategy, CRM and marketing automation, mobile creative and experimentation, product conversion rate optimisation (CRO), localisation, custom product pages, and advanced growth and performance analysis.
We work across all major app categories, with deep expertise in fintech, retail and ecommerce, health and fitness, media and publishing, entertainment, travel, and education.
Why choose Yodel Mobile?
We have launched and scaled more than 2,500 apps across 65+ international markets.
As one of the most globally awarded app growth consultancies, we have received over 65 industry accolades since 2018, including Mobile Campaign of the Year in 2023, Marketing Agency of the Year in 2024, Best Email, Mobile & Marketing App in 2025, and we were also included in the 2025 Best Places to Work list by The Sunday Times.
Trusted by leading brands worldwide We partner with global brands and high-growth challengers alike, including Zenni Optical, Dick's Sporting Goods, Hinge, TUI, Global Player, UKTV, Confused.com, Body FX, IG Group and B&Q.
Our data-led, holistic approach integrates ASO, paid growth, product optimisation, and lifecycle marketing to help clients define meaningful success metrics, increase user value, and achieve sustainable app growth.
Ready to take your app to the next level? Contact us at info@yodelmobile.com
Yodel Mobile offers competitive pricing and good value for cost, with clients noting their services fit within budgets. Projects range from £50,000 to over $1 million, reflecting diverse client sizes and needs, while maintaining high-quality deliverables and strong communication throughout engagements.
Yodel Mobile is praised for developing customized marketing strategies that align with client goals and market needs. They provide comprehensive plans that include ASO, user acquisition, and engagement tactics, ensuring a strategic approach to app marketing.
No Significant Areas for Improvement
Most reviews do not identify any significant areas for improvement for Yodel Mobile. Clients are generally satisfied with the quality of work and outcomes, indicating a high level of client satisfaction.
Strong Expertise in App Store Optimization
Yodel Mobile's proficiency in App Store Optimization (ASO) is widely recognized. They have successfully improved app visibility, keyword rankings, and conversion rates across various projects, contributing significantly to app growth and market presence.
Positive Client Relationships and Support
Clients describe their relationship with Yodel Mobile as a true partnership. The team is attentive, supportive, and genuinely cares about the success of their clients, fostering long-term collaborations.
Impressive Results and Growth Metrics
Yodel Mobile has delivered significant improvements in app downloads, visibility, and user engagement metrics across multiple projects. Their efforts have led to increased app rankings and conversion rates, demonstrating their ability to drive app growth.
"You had a sense that they were striving toward a common goal."
May 14, 2015
Former Director of Mobile Publications, Publishing Firm
Anonymous
Verified
Media
United Kingdom
501-1,000 Employees
Phone Interview
Verified
Yodel Mobile conducted a mobile advertising campaign to target potential users in other apps on their devices. They focused on guaranteeing quality ad placements and avoiding questionable ones.
Yodel hit marketing targets on all trackable metrics. Their team was cooperative, friendly, and flexible. They proved to be creative problem-solvers when it came to technical difficulties with tracking campaign metrics
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Please describe your organization. What is your role and responsibilities?
The company I was with when working with Yodel Mobile published a daily newspaper which is one of the most successful and profitable newspapers in the U.K. When I was there, I was the director of mobile publications.
OPPORTUNITY / CHALLENGE
What was your goal for working with Yodel Mobile?
My company had created an application and marketed the product using our own native journal newspaper and there was some success, but we wanted to broaden that acceptance and market it more specifically to users of tablets.
Please describe the scope of their work.
Yodel provided many services under the umbrella of mobile advertising. We asked them to use mobile networks to target users in app while their using their device. We had a couple of sensibilities. Our business was very sensitive in terms of where our app advertisements were placed. We didn't want to appear on social network sites, dating sites, or anything that would have an adult feel. Yodel was very good at listening to that and partnered with another company that ensured our ads were not placed in areas that could be deemed inappropriate.
SOLUTION
What was your process for selecting Yodel Mobile with which to work?
Yodel had worked for our company before, but not for a project I directed. From the feedback, I know they did very well on that campaign. In the selection of a partner for this project, we talked to a few other companies – some larger ones with many more clients – and we wanted to ensure that we were going to be getting the attention that we felt we deserved. We also felt that there was already good chemistry with the people on the Yodel team, which was important.
Can you give a sense of the size of the initiative in dollar terms or a personnel work-hour figure?
For this project, we used Yodel Mobile to lead our 300,000 sterling [approximately $450,000] mobile marketing campaign.
RESULTS & FEEDBACK
Do you have any statistics or metrics to track improvement from the project?
We gave them a target acquisition cost, which had several factors. One was the acquisition of the subscriber business. The other was the acquisition of a download. The tracking to subscriber proved difficult for us. On the pieces where we were able to track, Yodel hit our target numbers.
Is there anything unique or special about Yodel Mobile that really makes them stand out compared to other business partners?
I like Yodel Mobile's approach. They were much more cooperative in their approach. They're very friendly, capable, and flexible. With Yodel, they were from the outset asking what we wanted to achieve. You had a sense that they were striving toward a common goal. They were very responsive. We had some major technology challenges around the implementation of the tracking of these campaigns. They were very creative in coming up with solutions. We weren't able to fix them completely, but we got a long way toward where we wanted to be through their knowledge and skill of the industry.
Looking back on the work so far, is there any area that you think they could improve upon or that you might do differently?
This isn't specific to Yodel, however, they use a lot of third-party partners in their tracking. They could probably have eased the communication between us and the third parties a bit better. In addition, reporting probably could have been a little bit timelier.
RATINGS
4.5
Quality
4.0
Service & Deliverables
Schedule
4.0
On time / deadlines
Cost
3.5
Value / within estimates
Willing to Refer
5.0
NPS
Mobile & App Mktg for Driving Theory Test Revision App Co
Mobile & App Marketing
$10,000 to $49,999
Sep. 2024 - Mar. 2025
5.0
Quality
5.0
Schedule
5.0
Cost
4.5
Willing to Refer
5.0
"We felt like they always invested a lot of time in supporting our needs."
Oct 30, 2025
App Marketing Manager, The RAC
Jim Davis
Verified
Insurance
Bristol, England
1,001-5,000 Employees
Online Review
Verified
Yodel Mobile provides app marketing services for a driving theory test revision app company. The team has set the ASO strategy to improve installs and ranks on the driving theory app account.
Yodel Mobile helped the client improve their installs, especially through longtail keywords. The team has also enhanced the client's CVR through A/B testing and supported a roadmap for continued improvement post-consultancy. Yodel Mobile was always on time and delivered work to a high standard.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the App Marketing Manager of The RAC
Describe what your company does in a single sentence.
Breakdown Cover App & Driving Theory Test Revision App
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Yodel Mobile to accomplish?
Increase organic installs
SOLUTION
How did you find Yodel Mobile?
App Promotion Summit
Why did you select Yodel Mobile over others?
High ratings
Professional pitch
How many teammates from Yodel Mobile were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Setting out the ASO strategy to improve installs & ranks on the driving theory app account
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Improvement in installs, especially through longtail keywords. Improved CVR through A/B testing. Supporting a roadmap to continue post-consultancy
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Always on time and to a high standard
What was your primary form of communication with Yodel Mobile?
Virtual Meeting
What did you find most impressive or unique about this company?
Very personable service. FWe felt like they always invested a lot of time in supporting our needs + being flexible on ways of delivery
Are there any areas for improvement or something Yodel Mobile could have done differently?
n/a
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
5.0
NPS
ASO Services for Wellness Platform
Mobile & App Marketing
Confidential
Jan. - Nov. 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Their team is always on hand to help."
Feb 27, 2024
Head of Marketing, Sollos
Katrina Hobbs
Verified
Other industries
London, England
11-50 Employees
Online Review
Verified
Yodel Mobile provided mobile marketing and ASO services for a wellness platform. The goal was to help the client launch successfully.
Thanks to Yodel Mobile's efforts, the app was successfully launched on time. Their excellent project management skills ensured the project's success. Overall, they were supportive, knowledgeable, and easy to work with.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Head of Marketing of Sollos
Describe what your company does in a single sentence.
A forthcoming music-centric wellness app that uses cognitive science and proprietary audio technology to support focus, relaxation and sleep.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Yodel Mobile to accomplish?
User Acquisition
ASO
SOLUTION
How did you find Yodel Mobile?
Online Search
Why did you select Yodel Mobile over others?
Great culture fit
Company values aligned
How many teammates from Yodel Mobile were assigned to this project?
6-10 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Yodel helped set us up with mobile marketing and ASO, guided our strategy and put everything in plan for a successful launch.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Yodel helped us with changing KPIs and put everything in place for a successful launch, supporting us every step of the way.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Their project management skills are excellent and were always on time with our needs.
What was your primary form of communication with Yodel Mobile?
Virtual Meeting
What did you find most impressive or unique about this company?
Their team is always on hand to help, are extremely knowledgable and an overall lovely team to work with.
Are there any areas for improvement or something Yodel Mobile could have done differently?
No.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Mobile App Management for Mental Health Care Company
Mobile App Development
$10,000 to $49,999
Nov. 2020 - Feb. 2021
5.0
Quality
5.0
Schedule
5.0
Cost
4.0
Willing to Refer
5.0
"We were impressed with their clear communication, excellent experience, and work ethic."
Apr 14, 2021
Managing Partner, Mental Health Care Company
Adrian Baxter
Verified
Other industries
London, England
1-10 Employees
Online Review
Verified
A mental health care company hired Yodel Mobile to help launch their app. The team is also responsible for managing the overall growth of the project.
Thanks to Yodel Mobile, the client was able to successfully launch their app and receive positive reviews and ratings from its end-users. The workflow was clear, well-documented, and effective.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the managing partner. we help individuals and organisations to sleep better, naturally through digital education and therapy.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Yodel Mobile?
Mobile app growth management.
What were your goals for this project?
Successfully launch our app.
SOLUTION
How did you select Yodel Mobile?
We looked for the best growth Team to help with the app and there was only one that hit the mark.
Describe the project in detail.
Consultancy work to help us launch and grow subscribers of the app.
What was the team composition?
Growth director and managers.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
A very successful launch and reviews and ratings from users.
How effective was the workflow between your team and theirs?
Very clear, well documented and effective.
What did you find most impressive about this company?
We were impressed with their clear communication, excellent experience, and work ethic.
Are there any areas for improvement?
None
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 31-34 of
34 Reviews
Our Story
Founded on the belief that app growth should be strategic, not guesswork, Yodel Mobile was the world’s first dedicated app marketing agency. Since the early days of the App Store, we have helped define how mobile growth is understood, measured and delivered.
Combining deep technical expertise with hands-on execution, we partner with brands to drive sustainable, long-term app growth grounded in clarity, integrity and performance.
What Sets Us Apart
Strategic by design
We are built on insight, not instinct. Every decision is grounded in data, experience and a clear understanding of how apps grow across their full lifecycle.
Curious and collaborative
Our team thrives on learning and shared thinking. We challenge assumptions, test new ideas and work closely with partners to uncover better outcomes.
Human at the core
Our team thrives on learning and shared thinking. We challenge assumptions, test new ideas and work closely with partners to uncover better outcomes.
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