YGMI

YGMI (Youth-Driven Growth & Market Intelligence) is a marketing and market intelligence agency in Accra, Ghana. We help SMEs, micro and small enterprises and growing brands reach the people who matter most to their business. Content, events and insight come from one connected team, so you don't have to manage three separate agencies. Founded in 2026.

Digital & Media: content people stop for
We create content that makes people stop, look and care. Our team handles content creation, social media management, websites, SEO and influencer campaigns. We work with creators who become genuine extensions of your brand.

Field Activation: be where customers decide
We take your brand to the places where consumers gather and choose. Activations, product sampling, surveys and events, including our growing campus network across Ghana, put your product in front of young, influential audiences, face to face.

Market Intelligence: insight you can act on
We turn real consumer conversations and behaviour into research, brand perception studies and dashboards. They help you answer four practical questions:

• Who are your competitors?
• What are they doing better?
• Where can you win?
• How can you lead?

One connected system
Every campaign and activation produces data, and every insight shapes the next piece of work. Hire us for a single service or an integrated campaign scaled to your needs.

Youth-powered, with purpose
YGMI is also a youth-powered Enterprise Support Organisation. Our teams are talented young Ghanaians, which gives you direct access to the audiences driving culture and consumption. It also creates decent work and practical skills for young people. Our work supports SDG 8 (Decent Work and Economic Growth), SDG 5 (Gender Equality) and SDG 1 (No Poverty).

Young energy, grown-up execution. We work with clear scopes, timelines and accountability.