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WorkingTheory Partners

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Trust is the work.

WorkingTheory is an employer brand strategy and design firm rebuilding belief between companies and the people they want to hire and inspire.

We provide core holistic services in Employer Brand Strategy & Design, EVP Insights and Development and People, Culture & Purpose growth. 

Senior led programs by founders who led agencies and in-house employer brand development for decades before starting WorkingTheory. 

- 45+ combined years of Employer Brand Transformation

  • Min project size
    Undisclosed
  • Hourly rate
    Undisclosed
  • Employees
    2 - 9
  • Year founded
    Founded 2026

Overview by:

Reviewer avatar
Matthew Gilbert
Managing Partner, Employer Brand Strategy & Design About the Team

Service Lines
Branding
70%
Business Consulting
20%
HR Consulting
10%

No Focus Areas have been added yet…

Industries
Medical
25%
Manufacturing
15%
Retail
15%
Supply Chain, Logistics, and Transport
15%
Construction
10%
Financial services
10%
Energy & natural resources
5%
Hospitality & leisure
5%
Clients
Enterprise (>$1B)
65%
Midmarket ($10M - $1B)
30%
Small Business (<$10M)
5%

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Our Story

Employer brand gets treated as a design problem. New look, better photography, a sharper careers site. What's broken is belief. Candidates in employers, employees in leadership. Design is how you rebuild it, but only if the thing underneath is true.

WorkingTheory is an employer brand strategy and design firm with the rigor of a consultancy and the craft of a brand agency. Engagements run three to six months, led directly by both principals.

Trust is the work.

Meet the Team

Matthew Gilbert

Matthew GilbertManaging Partner, Employer Brand Strategy & Design

Matt Gilbert spent two decades as a Chief Creative Officer at Bayard Advertising, an Employer Brand agency, running employer brand work across the Fortune 500 — 350+ EB engagement, 100+ careers sites, 200,000+ employees interviewed.

What Sets Us Apart

Brand and culture as one practice

Most firms treat the outward brand and the inner culture as separate engagements, often separate vendors. We build both against the same standard, so what you promise candidates is what people find once they're inside.

Research built to surface what's true

Surveys measure what people are willing to say, and fear inflates the scores. You get clean-looking data pointing at the wrong problems. We use a method built to surface what's true rather than what's safe to report. That's the difference between fixing the issue and watching it return.

The people who win your trust do your work

Managing partners and senior people, with a small bench of specialists when a project needs them. You're not handed to a junior team after the pitch. That also means fewer engagements a year, which is the tradeoff.

Commonly Asked Questions

It depends on scope, but that isn't a useful answer if you're trying to work out whether you're in the right room. Employer Brand Strategy & Design: $115,000 for a focused, often accelerated scope, up to $500,000 or more for a comprehensive global program with a considerable creative toolkit and often career site design. EVP Insights & Development: $60,000 to $250,000. Often sits inside a strategy and design engagement, but it can stand alone. Culture, People Experience & Purpose: usually retained, from $25,000 a month for a focused scope with hours drawn down against reporting, to $50,000 a month for deep transformation work. Some scopes include on-site time. What moves the number: employee population, how many markets and languages, whether primary research is in scope, and how far we take the output. Strategy handoff sits at one end. Guides, toolkits, and finished creative sit at the other.

Employer brand was never set up to be measured the way a CFO cares about. We measure the Why: what influenced a decision, what people remembered, what moved them, before and after. It won't produce a tidy single number pretending to be science. It will produce evidence a skeptical executive can take seriously, which is usually what you need to walk into that room.

We're in the space between them. Strategy firms bring rigor but rarely make anything. Creative shops make beautiful work that isn't always grounded in truth. Recruitment agencies move fast but don't build things that last. We do the strategy and the craft.

Surveys measure what people are willing to say, and fear inflates the scores. You get clean-looking data pointing at the wrong problems. We use a method built to surface what's true rather than what's safe to report, which is the difference between fixing the issue and watching it come back next quarter.

Size isn't the measure of fit. Goals are. Past clients range from startups to workforces in the hundreds of thousands. After that it's budget and timing. Some of our best clients have been our smallest, because size lets them decide fast and try things. It's always fine to reach out and talk.

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