Workdog Creative

BACKGROUND

Please describe your company and your position there.

We are a Dessert Franchise, I am a Consultant of the company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Workdog Creative, and what were your goals?

We hired workdog to recreate our website which we felt was lacking. Our goals were to brighten up our website and make the content/design more appealing to our customers.

SOLUTION

How did you select this vendor and what were the deciding factors?

I looked at local companies online and read reviews.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a zoom meeting to discuss our goals & objectives in the creation of the website. Workdog then went away over the next 2 weeks and worked on a concept design for the website. They then presented it to us in another meeting, and we went back and forth on a few smaller details until both parties were happy

How many people from the vendor's team worked with you, and what were their positions?

1 Person named Lily who helped with communications on all aspects

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were really impressed with the work that workdog did. They worked tirelessly in understanding what we wanted the website to look like. They made regular contact and adjusted things in a timely manner. Overall we were delighted with the final website.

Describe their project management style, including communication tools and timeliness.

Their style was very simple, one main point of contact, regular meetings and phone calls to ensure we were all on the same page with the project.

What did you find most impressive or unique about this company?

Their communication was 2nd to none. They were very quick to resolve any minor issues we had with the design.

Are there any areas for improvement or something they could have done differently?

I don't have any areas that they could improve from what I had seen. They provided exactly what they had offered.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of the company

Describe what your company does in a single sentence.

Wedding Stationary & Systems

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Workdog Creative to accomplish?

• Branding
• Visual Identity
• Layout Design

SOLUTION

How did you find Workdog Creative?

Online Search

Why did you select Workdog Creative over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Workdog Creative were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

For Luv partnered with Workdog Creative to craft a distinctive brand identity deeply rooted in the company's ethos. This involved a meticulous process that began with a comprehensive market analysis, target audience research, and stakeholder interviews. The insights gleaned informed the development of a robust brand strategy, including positioning, storytelling, and voice guidelines. 

Visually, Workdog Creative devised a cohesive identity kit, encapsulating logo design, a resonant color palette, typography, and bespoke iconography. Beyond static identity elements, they spearheaded the creation of key brand collaterals, such as business cards, letterheads, brochures, and an intuitive website design. 

To ensure brand consistency across platforms, they also designed adaptable templates for social media and email campaigns. The culmination of this project was the Brand Guidelines Document, a vital manual ensuring the brand's uniform representation in diverse contexts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Brand Awareness: 

• Increased Brand Recall: Post-project, surveys and polls demonstrated a significant improvement in spontaneous recall of the brand among target demographics. 
• Uptick in Online Mentions: There was a noticeable surge in the number of times the brand was mentioned across digital platforms, including social media, blogs, forums, and online publications. 
• Media Coverage: The new branding received attention from industry-related magazines, blogs, and websites, leading to unsolicited media coverage and features. 
• Improved Brand Perception: Surveys indicated a positive shift in how the target audience perceived the brand, with many associating it with terms closely aligned with the brand's intended messaging. 
• Growth in Organic Searches: More individuals started searching for the brand on search engines, indicating heightened interest and brand recall. 
• Brand Activation: 
  • Successful Launch Events: Any brand activation events, whether online or offline, saw higher attendance or participation, indicating an engaged audience receptive to the new branding. 
• Increase in User-Generated Content: Customers and fans began creating and sharing their own content related to the brand be it through reviews, photos, testimonials, or videos. 
• Engagement Rate on Activation Campaigns: Brand activation campaigns, especially on digital platforms, saw higher click-through rates, shares, comments, and overall engagement, showcasing a successful resonance with the audience. 
• Collaborations and Partnerships: Post-branding, there was an increase in interest from potential collaborators and partners, leading to joint campaigns or events that further amplified the brand. 
• Direct Feedback: Activation points, like booths, kiosks, or online interactive platforms, received positive feedback directly from consumers, indicating a successful activation strategy. 
• Sales and Conversion: If the brand activation involved promotional offers or product launches, there was a discernible increase in sales or conversion rates, showcasing tangible ROI from the activation strategies.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Workdog Creative's approach to project management was an exemplar of efficiency and professionalism. From the get-go, it was clear that they placed great importance on structured planning and timely execution. 

• Timeliness and Deadlines: Every phase of the project was accompanied by a clear timeline. What stood out was not just their commitment to adhering to these timelines, but their ability to often deliver ahead of schedule. This proactive approach provided ample time for any necessary revisions and ensured that every stage was executed without a rush, maintaining the quality of deliverables. 
• Responsiveness to Needs: One of the hallmarks of their service was their responsiveness. Whenever we at the company had feedback, concerns, or new requirements, Workdog Creative was swift in their acknowledgment and action. Their team was always available for discussions, ensuring that our needs were not only heard but also understood and integrated. It was evident that client satisfaction was paramount to them. 
• Adaptability: Projects of such scale often come with unforeseen challenges or changes in requirements. Workdog Creative showcased impressive adaptability in these scenarios. They were quick to realign resources, adjust plans, and provide solutions, ensuring the project's momentum was never hindered. 
• Communication: Transparent and regular communication was a constant throughout the project. Workdog Creative ensured that we were kept in the loop at every stage, providing updates, progress reports, and summaries. Their communication style was both concise and comprehensive, striking the perfect balance between keeping us informed and avoiding information overload.

What was your primary form of communication with Workdog Creative?

Virtual Meeting

What did you find most impressive or unique about this company?

Workdog Creative has an uncanny knack for delving into the very soul of a brand and then manifesting its essence in ways that tug at the heartstrings. Their branding doesn't just appeal to the eyes or the intellect; it speaks directly to the emotions, creating lasting impressions and fostering genuine connections. 

In an age where consumers are inundated with countless brand messages daily, the ability to evoke genuine feelings and create memorable experiences is invaluable.

Are there any areas for improvement or something Workdog Creative could have done differently?

No.