Woodrow Design

BACKGROUND

Please describe your company and your position there.

I’m the director at Camp Arrowwood, a seasonal summer camp in the mountains of East Tennessee. We strive to build trust with our kids’ parents and affirm their decision to participate in our program by being professionals in our industry and leading in all that we do.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Woodrow?

We hired Woodrow to help us with our messaging, branding, and marketing. They were responsible for creating a logo and brand kit.

What were your goals for this project?

We wanted to have clear, consistent branding throughout our website, email communications, and social media platforms.

SOLUTION

How did you select this vendor?

While looking at companies, our options were either to try a budget option overseas or to spend more than we could afford. Eventually, we stumbled on Woodrow. We were already familiar with some of Sean’s (Owner & Founder, Woodrow) other works, and he knew a bit about our program, so we went forward with him.

​​​​​​Describe the scope of their work in detail.

Following our initial discussions, we wrote a design brief that told the story of our program, which included a history of our logo and a list of what defines us as an organization. Sean was tasked with honoring our past while creating something that was both current and timeless. In the end, he successfully produced a new logo and brand kit.

What was the team composition?

We worked exclusively with Sean.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success? 

Clients have commented on how much they like our new look and branding. We’re also now consistently branding across all platforms. 

How effective was the workflow between your team and theirs? 

This was definitely the best experience I’ve had with an outside consultant in 18 years. Sean was extremely easy to work with and felt like a member of our own team. He communicated clearly, worked fast, and handled the project with care. 

What did you find most impressive about this company? 

We knew what we wanted to portray in our messaging, and Sean delivered it with more care and excellence than we could’ve ever imagined. 

Are there any areas for improvement? 

No, not that I can think of.

BACKGROUND

Please describe your company and your position there.

I’m the founder of a company that’s an online distributor for Alumashade patio covers. We’ve been in business for 20 years.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Woodrow?

We hired Woodrow to create a new and up-to-date website.

What were your goals for this project?

Our main objective was to get a cleaner and more modern look with the updated design, as well as new features. We also wanted to double our sales.

SOLUTION

How did you select this vendor?

I've known Sean (Founder, Woodrow) since he developed a website for us 15 years ago. It worked so great that when we were ready to update and redesign our website, Woodrow was the obvious choice.

Describe the project and the services they provided in detail.

Sean created a new brand identity for us as well as a new website with updated features.

What was the team composition?

We dealt with Sean directly the entire time. His personal touch made the experience fantastic.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Our customers are amazed. We have a cutting-edge website that’s the top in our industry. It’s only been two weeks but we expect our sales to increase dramatically.

How was project management arranged and how effective was it?

Project management was exemplary. All scheduled goals were met despite the various modifications that we asked for.

What did you find most impressive about this company?

Woodrow’s creativity and style are top-notch, and their willingness to take on challenges is great. Sean thoroughly analyzed any ideas we had and came up with solutions to implement them.

Are there any areas for improvement?

No. We were totally impressed with the service we received.