WonderUp

BACKGROUND

Please describe your company and position.

I am the CEO of Bot Hello

Describe what your company does in a single sentence.

Conversational AI design for connsumer brands

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WonderUp to accomplish?

• Improve the branding and perception of our company
• Increase inbound referrals through the website

SOLUTION

How did you find WonderUp?

Existing network

Why did you select WonderUp over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from WonderUp were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with Wonderup to develop a website and CMS for my Conversatioanl AI Agency Bot Hello. The work included custom designs and layouts for over 10 pages for our products, services, industry verticals, blog and several other bespoke landing pages. 

Inculded was also an overhaul of our brand and brand guidelines, which detailed colour swatches, fonts, iconography, graphics, and various digital assets. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The website built for us by Wonderup completely elevated our brand and market perception. The amount of positive comments and feedback I received about the website was honestly overwhelming. I believe the website set a new standard in our industry. It definitely won us work with some of the biggest brands and organisations in the world including L'Oreal, Anytime Fitness, and CultureAmp. We received several inbound leads through the website as well. 

Nearly every client would comment on the quality of our website and brand. It was often best to just screenshare our website as our sales pitch, given how beautiful and impressive the design, layout and animations. It was a complete game-changed and made me so incredibly grateful to have gone with Wonderup. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Wonderup team were an absolute pleasure to deal with, and were always available and accomodating to our needs. They communicated regularly through Slack, with detailed requests and feedback. Even though we were on other sides of the world, communication was a breeze leveraging tools like Loom to enable a-syncronous feedback/requests. On top of that, their youthful energy and innovative ideas made each meeting exciting and engaging. I don't have a single negative thing to say about the experience — their team certainly set a new standard for any service providers that I worked with in the future. 

What was your primary form of communication with WonderUp?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are all just exceptional designers and really care about the work and how it makes people feel. Their experience is evident and will often shine through in the ideas or designs that are presented. They have their finger on the pulse when it comes to what's trending, gold standard examples, and leading design tools that help with streamlining the process and elevating the quality of the work. You only have to look at their portfolio and their own website to realise these guys are the real deal.

Are there any areas for improvement or something WonderUp could have done differently?

At the time I worked with them they were early on in their journey and still figuring out their project management tools, so keeping tracking of updates was done a little more ad-hoc. But I believe in the years since, they've adopted new tools and frameworks to enable seamless communication and tracking of progress. 

BACKGROUND

Please describe your company and position.

I am the Senior Manager, Digital & Growth of ODAIA

Describe what your company does in a single sentence.

ODAIA is the leading AI company building the Customer Science Cloud for pharma.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WonderUp to accomplish?

• Webflow development
• Resuable components, sections, and consistent branding.

SOLUTION

How did you find WonderUp?

Referral

Why did you select WonderUp over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from WonderUp were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

WonderUp has been instrumental in supporting our Webflow development needs through an ongoing retainer. Their work primarily focuses on building reusable Webflow components, designs, and sections with clean, scalable structure and proper adherence to our brand guidelines. They ensure that all components and templates are easy for our internal team to edit, alter, and reuse, enabling us to manage more content updates and iterations independently.

Their deliverables consistently prioritize performance optimization, mobile responsiveness, and accessibility to ensure our site delivers an excellent user experience across all devices. They’ve also incorporated best practices for SEO and loading speed, ensuring our site remains technically sound and high-performing.

In addition to component building, WonderUp provides clear communication and timely delivery, often troubleshooting issues and proactively suggesting improvements. Their work has allowed us to maintain a modern, professional web presence with minimal internal overhead.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Enhanced Efficiency: The creation of reusable Webflow components and templates has reduced the time required for our team to make updates and launch new pages, allowing us to handle more changes internally without relying on external resources.
• Improved Site Performance: WonderUp’s focus on optimization has resulted in faster page load times, better mobile responsiveness, and an overall improved user experience.
• Stronger Brand Consistency: By adhering to our brand guidelines and applying their expertise, they’ve ensured a cohesive and professional look across all web pages.
• Increased Scalability: The clean, well-structured designs make it easy for us to expand or modify the site as our needs evolve.
• SEO & Accessibility Improvements: Their adherence to best practices has positively impacted our search engine visibility and ensured compliance with accessibility standards.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

WonderUp are highly organized and proactive in managing timelines, which has been crucial for keeping our website projects and updates on track.

Their responsiveness to our needs has been exceptional. Whether it’s implementing last-minute changes, troubleshooting issues, or providing guidance on best practices, they’re always flexible and quick to adapt. They maintain clear communication throughout each phase of the work, ensuring we’re aligned and fully informed.

We have slack channels an will leverage Loom recordings for effective adhoc communication, then have recurring bi-weekly or monthly calls to check-in. Then provide Calendly links to book any necessary 1:1 sync meetings to talk through more specifics. 

What was your primary form of communication with WonderUp?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

1. Their deep expertise in Webflow development combined with their commitment to best practices.
2. They excel at maintaining a consistent structure, styling, and branded website, ensuring every component they deliver is clean, scalable, and aligned with our brand.
3. Their ability to balance simplicity and flexibility is great—they create reusable components that empower our team to handle day-to-day updates independently while also taking on more complex, custom development projects when needed.

This blend of technical skill, attention to detail, and adaptability has made them an invaluable partner in maintaining and evolving our website.

Are there any areas for improvement or something WonderUp could have done differently?

One area for potential improvement could be offering more flexible options with their ongoing retainer packages/ tiers. This would allow for a more tailored approach based on evolving needs, such as a mix of routine maintenance and dedicated hours for new page builds or designs.

Additionally, being more proactive with performance-related tasks and improvements—such as suggesting optimizations for loading speeds, accessibility, or technical SEO—could add even more value to their services.

That said, their responsiveness and expertise have always been excellent, and we’ve appreciated the collaborative partnership throughout our engagement.

BACKGROUND

Please describe your company and position.

I am the CEO of Kabata

Describe what your company does in a single sentence.

We build connected fitness products alongside a mobile app.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WonderUp to accomplish?

Clean up our website and checkout flow

SOLUTION

How did you find WonderUp?

Referral

Why did you select WonderUp over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

We wanted to fix up a bunch of things on our website, including copy, dynamic banners, photo and video placement / sizing, editing our PDP, and improving the checkout flow, among other things.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They delivered on all our asks, getting our website to the end goal we desired. The checkout flow is pristine, the PDP looks exactly like we want it to look, and dynamic banners / home page video add the perfect finishing touch for the look we were going for.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were usually timely, however, like most people, sometimes they got backed up or had a lot of travel that would cause things to slip. That wasn't ideal, but it may have been a one-off thing. 

There were also times where they were incredibly responsive and fixed things same day or far faster than expected. 

What was your primary form of communication with WonderUp?

Email or Messaging App

What did you find most impressive or unique about this company?

They are knowledgable, friendly, incredibly polite and, most importantly, do high-quality work. No hand-holding needed. They understand Webflow well and can easily get into deep, custom code, almost as if they built it themselves. I trust them.

Are there any areas for improvement or something WonderUp could have done differently?

Mentioned prior, but sometimes deadlines would slip or things would just take longer than expected when they were traveling. They could do a better job prioritizing their clients as the top priority at times. But overall, this was only an issue a couple times. 

Most of the time, they're responsive and good at what they do.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of a blockchain security company.

Describe what your company does in a single sentence.

Decentralized network for blockchain security, detecting and preventing threats on smart contract applications. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WonderUp to accomplish?

• Build a great website that resonates with our product and values

SOLUTION

How did you find WonderUp?

Online Search

Why did you select WonderUp over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from WonderUp were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Complete rebuilt of our website and transition form Wordpress to Webflow. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

New website developed in time for our product launch. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were highly communicative and committed to deliverables and deadlines. 

What was your primary form of communication with WonderUp?

Virtual Meeting

What did you find most impressive or unique about this company?

The WonderUp team were a fantastic choice for the development of our new website. Their attention to detail throughout each step of the collaboration process was excellent, as was their willingness to work with us to adjust the work to our needs, which were often changing. They have a great ability to transform a vision into a top-notch web experience, both in terms of aesthetics and UX/development. Highly recommended

Are there any areas for improvement or something WonderUp could have done differently?

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