Brand Strategy & Product Thinkery
Designing brands, products, & businesses—starting with Why.
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the project
Branding for Cryptocurrency Company
"They took the time to learn and establish the foundations of how our brand should look and feel."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the founder of Alongside.
For what projects/services did your company hire WMB&Co., and what were your goals?
We hired WMB to establish our initial brand identity and logo.
How did you select WMB&Co.?
We found several branding agencies via friends and dribble but ultimately landed on working with WMB due to the quality of their previous work.
Describe the scope of their work in detail, including any steps and the final deliverables.
They developed a "minimum viable brand", including the foundations of our brand identity and logo.
How many people from the WMB&Co. team worked with you, and what were their positions?
Two, founder and designer.
Can you share any outcomes from the project that demonstrate progress or success?
We were incredibly happy with the outcome and often get compliments about our branding.
Describe their project management style, including communication tools and timeliness.
They first worked with us to better understand the direction of the brand and then worked to develop samples we'd run through in Zoom meetings. We went through three revisions and ultimately landed on a direction we were really excited about.
What did you find most impressive or unique about this company?
They took the time to learn and establish the foundations of how our brand should look and feel.
Are there any areas for improvement or something they could have done differently?
N/A. They were great.
The client praised WMB&Co. for establishing a strong brand identity. As a result, the client's brand was commended by their customers. A collaborative partner, they worked closely with the client to understand their needs through Zoom meetings. They were thorough and skilled in the partnership.