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Wit & Craft is a brand strategy and design studio in Grand Rapids, Michigan, serving B2B service providers and manufacturers. Founded by Jon Czeranna, who spent two decades building brands for companies from Ford Motor Company to independent workshops, the studio helps small and mid-sized businesses uncover what genuinely sets them apart and turn it into positioning that commands premium pricing. Engagements cover competitive analysis, brand positioning, messaging, identity design, and implementation. Recent work includes repositioning artisan barrel maker Croze Nest away from factory price competition toward craft distillers, a move that took the company from selling one barrel to one customer to handcrafting more than 500 custom barrels per year. Wit & Craft also runs The Brand Lab™, a positioning program, and Brand Voice Engine, an app that turns positioning into on-brand content.
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Min project size
$1,000+
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Hourly rate
$150 - $199 / hr
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Employees
2 - 9
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Locations
Grand Rapids, MI
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Year founded
Founded 2015
1 Locations
- Grand Rapids , MI
Service Lines
- Branding
- 50%
- Logo
- 25%
- Graphic Design
- 15%
Select Focus Area
- Branding Focus
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- Brand strategy
- 30%
- Brand messaging
- 20%
- Naming
- 10%
- Product branding
- 10%
- Design Focus
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- Postcard Design
- 10%
Industries
- Automotive
- 20%
- Consumer products & services
- 20%
- Non-profit
- 20%
- Medical
- 15%
- Business services
- 10%
- Retail
- 10%
- Politics
- 5%
Clients
- Small Business (<$10M)
- 60%
- Midmarket ($10M - $1B)
- 40%
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Our Story
Wit & Craft started in Grand Rapids in 2015 with a simple observation. The businesses losing on price were rarely the businesses doing inferior work. They were the businesses that couldn't explain what made them different. Our co-founder Jon Czeranna spent over 20 years building brands for global companies before reimagining that experience for the businesses that big agencies overlook. Today we serve B2B service providers and manufacturers across the United States who deliver exceptional work
Meet the Team
Jon CzerannaCo-founder
Jon is the Co-Founder of Wit & Craft and creator of The Brand Lab™, where he has dedicated over 20 years to helping small businesses uncover and articulate their competitive advantage. Through his proprietary Brand Positioning Framework, he guides am
Locations (1)
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