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Wit & Craft

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Brands Made Different®

Wit & Craft is a brand strategy and design studio in Grand Rapids, Michigan, serving B2B service providers and manufacturers. Founded by Jon Czeranna, who spent two decades building brands for companies from Ford Motor Company to independent workshops, the studio helps small and mid-sized businesses uncover what genuinely sets them apart and turn it into positioning that commands premium pricing. Engagements cover competitive analysis, brand positioning, messaging, identity design, and implementation. Recent work includes repositioning artisan barrel maker Croze Nest away from factory price competition toward craft distillers, a move that took the company from selling one barrel to one customer to handcrafting more than 500 custom barrels per year. Wit & Craft also runs The Brand Lab, a positioning program, and Executive Brand Coaching for founder-led companies. Both include Brand Voice Engine, the software where a client's positioning lives and goes to work.

  • Min project size
    $1,000+
  • Hourly rate
    $150 - $199 / hr
  • Employees
    2 - 9
  • Locations
    Grand Rapids, MI
  • Year founded
    Founded 2015

Overview by:

Reviewer avatar
Jon Czeranna
Co-founder About the Team

1 Locations

  • Grand Rapids , MI

Service Lines
Branding
50%
Logo
25%
Graphic Design
15%
Marketing Strategy
10%
Select Focus Area
Branding Focus
Brand strategy
30%
Corporate identity
30%
Brand messaging
20%
Naming
10%
Product branding
10%
Design Focus
Brochure & Pamphlet Design
20%
Banner & Signage Design
15%
Magazine & Book Cover Design
15%
Annual Reports & Newsletter Design
10%
Business Card Design
10%
Merchandise Design
10%
Postcard Design
10%
Greeting Card Design
5%
Invitation Design
5%
Industries
Automotive
20%
Consumer products & services
20%
Non-profit
20%
Medical
15%
Business services
10%
Retail
10%
Politics
5%
Clients
Small Business (<$10M)
60%
Midmarket ($10M - $1B)
40%

Pricing Snapshot

Min. project size $1,000+
Avg. hourly rate $150 - $199 /hr
Rating for cost 5 /5

Most Common Project Size

$10,000 - $49,999 based on 1 review
< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000
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Wit & Craft Reviews

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Branding for Manufacturing

  • Branding Marketing Strategy Web Development
  • Brand messaging Brand strategy Corporate identity
  • $10,000 to $49,999
  • Sep. 2016 - Apr. 2017
5.0
Quality
5.0
Schedule
4.5
Cost
5.0
Willing to Refer
5.0
"They are truly the best agency to work with."
Oct 1, 2026
Master Cooper/President, Croze Nest Oak Barrels
Joe Smith
Verified
  • Manufacturing
  • Grand Rapids, Michigan
  • 1-10 Employees
  • Online Review
  • Verified

Wit & Craft provided branding services for an oak barrel manufacturer. The team created the brand identity, iconography, and story and built the client's online presence and website.

Showing 1-1 of 1 Reviews

Our Story

Wit & Craft started in Grand Rapids in 2015 with a simple observation. The businesses losing on price were rarely the businesses doing inferior work. They were the businesses that couldn't explain what made them different. Our co-founder Jon Czeranna spent over 20 years building brands for global companies before reimagining that experience for the businesses that big agencies overlook. Today we serve B2B service providers and manufacturers across the United States who deliver exceptional work 

Meet the Team

Jon Czeranna

Jon CzerannaCo-founder

Jon is the Co-Founder of Wit & Craft and creator of The Brand Lab™, where he has dedicated over 20 years to helping small businesses uncover and articulate their competitive advantage. Through his proprietary Brand Positioning Framework, he guides am

Locations (1)

2536 Michigan Street Northeast Grand Rapids, MI, United States 49506

2 - 5

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