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Wise Mirror

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The Social Intelligence Agency

Wise Mirror is a social intelligence agency founded in Paris by Geoffroy Berbesson (ex-McKinsey, Atos) and Nicolas Fabre (ex-Publicis, BBDO, TBWA).

Your customers form an opinion on social media, in forums and, increasingly, in AI answers, before they ever contact you. We help you take back control of what is said about you, in four steps: capture, understand, decide, act.

Our services:

  • Min project size
    $1,000+
  • Hourly rate
    $100 - $149 / hr
  • Employees
    2 - 9
  • Year founded
    Founded 2026

Overview by:

Reviewer avatar
Nicolas FABRE
Co-founder, Marketing & Communication About the Team

Service Lines
Content Marketing
20%
Digital Strategy
15%
Social Media Marketing
15%
AI Agents
10%
AI Consulting
10%
Generative AI
10%
Search Engine Optimization
10%
Business Consulting
5%
Marketing Strategy
5%

No Focus Areas have been added yet…

Industries
Automotive
30%
Insurance
30%
Government
20%
Other industries
20%
Clients
Enterprise (>$1B)
50%
Midmarket ($10M - $1B)
40%
Small Business (<$10M)
10%

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Our Story

Wise Mirror was founded in Paris by two experts in consulting and communication: Geoffroy Berbesson (ex-McKinsey, Atos) and Nicolas Fabre (ex-Publicis, BBDO, TBWA). Our mission: help companies, brands, organizations and leaders, public and private, take back control of their online reputation. From signals to decisions, we turn conversations on social media, forums and AI engines into clear recommendations through a four-step method: capture, understand, decide, act.

Meet the Team

Nicolas FABRE

Nicolas FABRECo-founder, Marketing & Communication

Co-founder of Wise Mirror, Nicolas leads marketing and communication and turns data into strategic recommendations. Former Publicis, BBDO and TBWA. CELSA graduate.

What Sets Us Apart

Social listening + AI visibility (GEO)

We track what is said about you on social media and forums, and also what AI engines like ChatGPT, Perplexity and Gemini answer about you. One view of your reputation, wherever your customers form their opinion.

Consulting rigor meets agency creativity

Our founders come from McKinsey, Atos, Publicis, BBDO and TBWA. We combine data analysis with communication expertise to turn signals into decisions, with a clear method: capture, understand, decide, act.

From insight to action, fast

GEO Flash Audit delivered in 48 hours, crisis unit activated within 24 hours, and ZANNI, an AI platform we operate for you to turn signals into personalized content distributed by your advocates, with no IT dependency.

Commonly Asked Questions

Every engagement starts with a first conversation to clarify your sensitive issues, identify the signals to monitor and define the right support. You then receive a recommendation, a precise scope and an actionable timeline. Throughout the project, you have a single point of contact and strategic support at every step: live dashboards and monthly reports for monitoring, a daily check-in during a crisis, and monthly follow-up for content and GEO work. For ZANNI, we operate the platform for you and progressively co-pilot it with your teams.

Onboarding depends on the service. The fastest entry point is the GEO Flash Audit: a first diagnosis of your AI visibility delivered in 48 hours. A full SEO/GEO & LLM audit takes 2 weeks and covers 7 AI engines with a GEO action plan. A social listening audit takes 6 weeks and analyzes 6 dimensions of your reputation. For crisis management, our response unit is activated within 24 hours. ZANNI activation includes a 5-week onboarding period.

We follow a four-step method: capture, understand, decide, act. Capture: we collect conversations from social media, forums and AI engines. Understand: we analyze sentiment, themes and influencers to map your reputation. Decide: we turn these signals into clear, prioritized recommendations. Act: we execute, from optimized content for AI engines to crisis response and advocacy campaigns with ZANNI. Each project has a defined scope, timeline and deliverables, with regular reporting adapted to the service.

We define success criteria with you at the start of each engagement, based on your objectives. Depending on the service, we track how your reputation and sentiment evolve across social media and forums, how often and how accurately AI engines like ChatGPT, Perplexity and Gemini cite your brand, how quickly a crisis is contained, and the reach and engagement generated by your advocates through ZANNI. Results are shared through live dashboards and regular reports.

We move fast: 24 hours to activate our crisis unit, 48 hours for a GEO Flash Audit (EUR 800 excl. VAT), 2 weeks for a full SEO/GEO & LLM audit and 6 weeks for a complete social listening audit. Ongoing monitoring runs continuously with real-time alerts and a monthly report.

Contact Wise Mirror

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