Wildfire Marketing & PR Ltd

BACKGROUND

Please describe your company and position.

I am the Owner of Panoptic Legal Recruitment

Describe what your company does in a single sentence.

At Panoptic Recruitment, we are a legal sector focused headhuting and recruitment firm. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Wildfire Marketing & PR Ltd to accomplish?

• Improve lead quality, reduce cost per lead, and scale ad performance without increasing wasted spend

SOLUTION

How did you find Wildfire Marketing & PR Ltd?

Online Search

Why did you select Wildfire Marketing & PR Ltd over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Wildfire Marketing & PR Ltd were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

At Panoptic Recruitment, Jack manages our entire digital acquisition system across Google Ads, Microsoft Ads, and SEO, while also leading the redesign and build of our website. His work focuses on attracting high-quality tech talent and new client leads through strategic, data-driven execution.

Jack refined our targeting, improved creative performance, and significantly increased spend efficiency. As a result, he successfully scaled our monthly ad budget from £2K to £8K, reduced our cost per lead by 40%, and increased conversions by 35%.

Beyond paid media, Jack strengthened our organic visibility through SEO improvements and delivered a clean, high-performing website that supports our long-term growth.

He prioritises real performance over vanity metrics and consistently turns data into clear, actionable insights that drive measurable, lasting results for our business.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered clear, quantifiable improvements across all key areas of Panoptic Recruitment’s digital performance:

40% reduction in Cost Per Lead (CPL) through refined targeting, improved relevance, and smarter budget allocation

2.5× increase in qualified leads across Google Ads and Microsoft Ads

35% uplift in conversions driven by improved landing experience, remarketing, and stronger campaign structure

Monthly ad budgets successfully scaled from £2K → £8K while maintaining profitability and stable ROI

Significant increase in organic visibility through SEO improvements, leading to more inbound traffic and recruitment enquiries

A fully redesigned website that improved user flow and contributed to higher conversion rates

Cross-channel consistency (PPC + SEO + website) resulting in stronger brand authority and better lead quality

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Jack consistently delivered work on time, every time, from campaign builds to SEO improvements to the full website redesign. Communication was clear, proactive, and always focused on our goals.

He was quick to respond, collaborative, and always ready to explain performance or strategy in a way that made sense to us. When we needed changes, updates, or new ideas, he adapted quickly and provided solutions rather than problems.

Overall, Jack was reliable, transparent, and extremely easy to work with more like an extension of our internal team than an external contractor.

What was your primary form of communication with Wildfire Marketing & PR Ltd?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive part of working with Wildfire was their ability to combine deep technical expertise with genuinely transparent, honest communication. They didn’t just manage campaigns — they built a full growth system that made sense for our business.

Their focus on real performance (not vanity metrics), their commitment to understanding our industry, and their ability to explain complex digital strategies in a simple, actionable way made a huge difference. It felt like working with an in-house partner, not an external agency.

Are there any areas for improvement or something Wildfire Marketing & PR Ltd could have done differently?

N/A