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Wiinholt & Associates — B2B Pipeline, Done-For-You
We build and run outbound sales campaigns for B2B companies with deal sizes above 100K DKK and sales cycles over three months. Founded in Copenhagen in 2015, we deliver booked meetings — done-for-you as a monthly retainer.
What we do
We are an outbound sales agency. Our team of five — including senior sales strategists and campaign operators — runs every part of the prospecting and outreach process for our clients. You get qualified meetings on your calendar. We handle the work.
The Wiinholt GTM-method
Our four-phase methodology runs as a continuous campaign cycle:
- Find & Listen — We identify decision-makers with active buying signals: job postings, role changes, competitor engagement, intent data. Researched prospect lists, not bought ones.
- Prime — We run person-level advertising campaigns that warm named decision-makers across LinkedIn, Meta, and Google before outreach lands.
- Connect — We write and send personalized outreach timed to real signals, from senior sender profiles. No templates, no product pitches.
- Meet — Qualified meetings land directly in your calendar. You close; we fill pipeline.
Every campaign improves month over month. Meeting feedback, reply patterns, and engagement data feed back into prospecting and messaging — so month six outperforms month one.
Results across campaigns
- 20%+ average reply rate (industry standard: 1–3%)
- Best documented campaign: 31% reply rate, 31 meetings booked in two months
- Strongest transformation: client went from 1.8% to 29.7% reply rate, pipeline tripled
Who we work with
Mid-market B2B in SaaS, consulting, industry, ESG, HealthTech, and business services. We run campaigns in Danish, English, German, and other languages.
How we work
Monthly retainer. No lock-in. Done-for-you delivery from day one. Combined 40+ years of commercial experience across the team.
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Min project size
$5,000+
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Hourly rate
$150 - $199 / hr
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Employees
2 - 9
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Locations
København, Denmark
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Year founded
Founded 2024
1 Locations
- København , Denmark
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Our Story
Founded by Martin Wiinholt, who spent more than a decade in B2B consulting and communications — including leading Hill & Knowlton's Copenhagen tech practice — before building Gonzo Media into Denmark's first multi-channel network. Running a 20-person company taught him pipeline is the one thing that decides growth, and operations always eat the time you should spend on it. In 2024 he refocused Wiinholt & Associates on that problem. Today we run outbound pipelines from our office in Copenhagen.
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