&why Studio

BACKGROUND

Introduce your business and what you do there.

I’m a program manager at Güntner. We design and manufacture advanced heating, cooling, and heat exchange systems for diverse industries worldwide, focusing on sustainability, innovation, and customized engineering solutions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with &why Studio?

We needed help growing and managing our website and making constant improvements.

SOLUTION

What was the scope of their involvement?

&why Studio supports the development of the Güntner digital experience, including website concept and structure and UX/UI design. Their scope also covers the setup of key pages, content integration, and collaboration with internal stakeholders to align messaging and functionality. Key pages include product pages, category pages, and contact forms.

What is the team composition?

We work with 2–5 teammates from &why Studio.

How did you come to work with &why Studio?

I don’t know how we found them; they were already working for the company. We chose them because their pricing fit our budget, they were a great culture fit, and their company values aligned with ours.

What is the status of this engagement?

We started working with them in May 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The project has delivered measurable progress in terms of website readiness, content alignment, and UX design.

How did &why Studio perform from a project management standpoint?

&why Studio has demonstrated a very strong project management approach throughout the project. They work with a highly structured and efficient system, combining well-organized tools, regular coordination meetings, and clear communication across all stakeholders.The team is proactive, responsive, and well-aligned internally, which ensures smooth collaboration and transparency at all stages. Deliverables are consistently managed in line with expectations, and overall timelines are met. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

What stands out most about &why Studio is the strong combination of value and quality they consistently deliver. Beyond the quality of their work, what truly makes the difference is the team itself — they’re highly professional, collaborative, and reliable, creating a very positive and efficient working environment. It feels like working with a top-tier team that genuinely supports the project and its success.

Are there any areas they could improve?

They’re doing a great job.

BACKGROUND

Please describe your company and position.

I am the Project Director LastSeen. Images of Nazi Deportations. of Freie Universität Berlin

Describe what your company does in a single sentence.

We provide research and higher education as world-wide leading university. 
LastSeen is a project about Nazi deportation images.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire &why Studio to accomplish?

• Unique tool to publish images and information
• online learning experience
• multi modal travelling exihibition

SOLUTION

How did you find &why Studio?

Referral

Why did you select &why Studio over others?

Other

How many teammates from &why Studio were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Develop unique tools for Holocaust research, commemoration and education:

1. digital platform for images
2. learning experience
3. exhibition

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Unique Web experience with more than 100.000 visitors, 750.000 page views, extremely long time on page, more than 10 international awards, extremely high societal impact (more than 200 press references)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Consistent communication by all means, one person permanently in charge, feedback was integrated immediately.

What was your primary form of communication with &why Studio?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Our topic is the Holocaust. The company not only developed an excellent technical solution but was deeply interested in the results of our research. This led to much stronger and more impactfull products.

Are there any areas for improvement or something &why Studio could have done differently?

Just continue the good work.

BACKGROUND

Please describe your company and position.

 I am the HR Manager of a retail company 

Describe what your company does in a single sentence.

We are a major decoration and furnishing specialist in German-speaking countries.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire &why Studio to accomplish?

• Relaunch website
• Permanent website support

SOLUTION

How did you find &why Studio?

Referral

Why did you select &why Studio over others?

• Pricing fit our budget
• Good value for cost
• professional and approachable team

Describe the scope of work in detail. Please include a summary of key deliverables.

Relaunch and subsequent maintenance of our website

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Fast, professional and creative realisation

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team collaborates well and its easy to work with. They are flexible and adaptable throughout the project. they work quickly without compromising quality.

What was your primary form of communication with &why Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Always a competent, customer- and solution-orientated cooperation. Very open communication and transparent pricing.

Are there any areas for improvement or something &why Studio could have done differently?

No, all excellent

BACKGROUND

Please describe your company and position.

I am the Owner of METTA GmbH

Describe what your company does in a single sentence.

We are a glutenfree and vegan cafe 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire &why Studio to accomplish?

• development of a brand identity
• branding colours
• logo

SOLUTION

How did you find &why Studio?

Referral

Why did you select &why Studio over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from &why Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Identity workshop, creation of a logo and development of a brand strategy and visual appearance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have a logo, branding materials and a guide on how to design our social media posts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, everything on time.

What was your primary form of communication with &why Studio?

Virtual Meeting

What did you find most impressive or unique about this company?

excellent work, quick implementation of the project and very nice contact

Are there any areas for improvement or something &why Studio could have done differently?

everything was perfect!

BACKGROUND

Please describe your company and position.

I am the Senior Website Manager of FREENOW

Describe what your company does in a single sentence.

Provides multi-mobility to Europe via a single app.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire &why Studio to accomplish?

• Relaunch of website with new branding
• Transfer website to new headless CMS
• Improve user experience

SOLUTION

How did you find &why Studio?

• Online Search
• Referral

Why did you select &why Studio over others?

• Pricing fit our budget
• Company values aligned
• Impressive portfolio

How many teammates from &why Studio were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Translate our new Brand guidlines into a website theme
• Develop and delivery a new rebranded website by Summer 2023
• Run workshops with stakeholders from key areas of the business and website
• Consider migration of old CMS to new headless CMS
• Consult of sitemap, page structure and content

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?
Delivery of key milestones, from concept of rebranded website theme, to MVP within 5 months, and a final full relaunch of the website. Antoher measure of success was meeting our budget.

Describe their project management. Did they deliver items on time? How did they respond to your needs?
&why works very quickly from inception to delivery, I think this is their primary quality is to move as speed without you feeling anything is rushed and still producing a quality outcome. Yes, we managed to delivery our project on time and on budget.

They were always very responsive to our needs, and we had alot of arreas of the business involved in the project, but I feel majority of the time our questions were answered and needs met as we delivered a workable product that  also looked really great!

What was your primary form of communication with &why Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?
Most of the people working there have been with the company for a long period of time, and you could sense that they all have alot of experience in the industry but also working together, so I always felt they were the experts in their domain and that we were getting the best results we could from them.

Are there any areas for improvement or something &why Studio could have done differently?
Introducing a more solid QA process would help as you expand that product capaiblity and complexity, but from a projeect point of view we never noticed any issues to be honest with the quality that was produced, its just something I noted after working together for a long period of time, and I believe would be what could take &why to an even great level than they already are.

Overall I am super happy with the decision to work with &why, and want to thank all the individuals who we worked closely with and built a solid working relationship with. Keep up the great work as you make the digital world in Europe even better.

BACKGROUND

Please describe your company and position.

I am the Head of Corporate Communiaction of TIER Mobility SE

Describe what your company does in a single sentence.

TIER Mobility is Europe's leading shared micro-mobility provider, with a mission to Change Mobility for Good.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire &why Studio to accomplish?

• Migrating the webiste to a new CMS
• Creating, maintaining and optimising the wesbite in 20+ languages

SOLUTION

How did you find &why Studio?

Referral

Why did you select &why Studio over others?

• Great culture fit
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Migration to a new CMS (Craft) and maintanance of it + Creation of new pages + technical support

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Website live in 20+ languages with good performance KPIs

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Great collaboration. They are easy to work with and very flexible.

What was your primary form of communication with &why Studio?

Virtual Meeting

What did you find most impressive or unique about this company?

adaptability

Are there any areas for improvement or something &why Studio could have done differently?

none

BACKGROUND

Please describe your company and position.

I am the Junior Speaker Online-Marketing of an engineering company

Describe what your company does in a single sentence.

As an international architecture and engineering office, we plan construction projects. Industrial and office buildings as well as schools and daycare centers are our passion. We also implement innovative solutions in the areas of energy, water and air.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire &why to accomplish?

• Website Relaunch

SOLUTION

How did you find &why?

Referral

Why did you select &why over others?

• Close to my geographic location
• Pricing fit our budget
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

• Development of brand strategy
• Concepts and workshops
• Development of new design (frontend, backend)
• Screen design
• Cookie banner implementation
• CMS integration (Typo3)

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• More visits to the website
• Higher average time on site
• More clicks on the website

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Open points and the timeline were discussed in weekly meetings. This meant you were always up to date. Emails or tickets were responded to quickly and you never had to wait long for feedback.

What was your primary form of communication with &why?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The combination of services is impressive, as is their implementation. The &why employees are extremely familiar with our company. Furthermore, the collaboration takes place on a very pleasant, harmonious level.

Are there any areas for improvement or something &why could have done differently?

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