WHQ

WHQ, also known as World Headquarters, is a digital experience agency for brands that make things. We design how the world chooses products. For manufacturers, consumer brands, and B2B companies, we build the brand systems, commerce platforms, and content architectures that help products get discovered, understood, and chosen. Brand, commerce, and discoverability are one system, not three. A brand that cannot be found loses. A platform that ignores brand becomes generic. A discoverability strategy without structure cannot scale. We build all three together. Brand and Experience helps products get understood, covering brand systems, identity, messaging, content strategy, UX/UI, and design systems. Product Discovery and Commerce helps products get chosen, covering commerce platforms, replatforming, search and filtering, configurators, specification tools, and product data systems. Discoverability and Performance helps products get discovered, covering technical SEO, AI discoverability, structured data, analytics, accessibility, and conversion. We stay deliberately small and senior. The people who win the work do the work, and relationships are measured in years. Sloan has been a client since 2012. Other clients include Hamilton Beach, HIWIN. We rebuilt sloan.com as a specification-first platform and specification requests increased. We named, branded, and launched AER-DEC, which became the most successful product introduction in Sloan's 100-year history. We built the brand and retail packaging that helped Spikeball earn and hold shelf space at Dick's Sporting Goods, REI, and Big 5.