What Matters Media Ltd

BACKGROUND

Please describe your company and position.

I am the Founder of Hey Rebels

Describe what your company does in a single sentence.

HubSpot & Marketing AI Automation Consultancy.
Whether it's Strategy, Guidance or Technical Assistance, we've got your back!

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire What Matters Media Ltd to accomplish?

• Paid Search Audit

SOLUTION

How did you find What Matters Media Ltd?

Referral

Why did you select What Matters Media Ltd over others?

• High ratings
• Company values aligned

How many teammates from What Matters Media Ltd were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

I recently engaged What Matters Media for a PPC audit and the experience was excellent from start to finish.

The team went well beyond a surface level review. The audit was detailed, commercially focused and clearly grounded in real performance experience. They identified several opportunities I had missed, while also validating much of the direction I was already taking, which was incredibly reassuring.

What stood out was the depth of the cross checks and the quality of the strategic thinking. This was not a generic checklist exercise. The account structure, keyword strategy and overall setup were properly interrogated, with practical, prioritised recommendations that could be implemented immediately.

Off the back of their work, I restructured campaigns and expanded keywords as a first step. The new campaigns are now live and I expect them to significantly outperform the previous setup.

If you are looking for a partner that combines rigour, clarity and genuine commercial insight, I would strongly recommend What Matters Media.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The immediate measurable outcome was a complete campaign restructure and keyword expansion based on the audit findings. This gave us a far cleaner account structure, tighter thematic ad groups, and improved alignment between search intent, ads and landing pages.

In practical terms, we now have:

• A simplified and more scalable campaign structure
• Expanded keyword coverage capturing higher intent variations
• Reduced internal competition and keyword overlap
• Clearer data segmentation for performance analysis

The new campaigns are live and early indicators show stronger engagement signals compared to the previous setup. While full performance data is still maturing, we expect to see improvements in click-through rate, Quality Score and conversion rate as data accumulates.

Beyond metrics, the biggest measurable impact was confidence and clarity. We moved from a “good enough” setup to a strategically sound, performance-led structure that is far better positioned to scale.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was smooth and professional throughout.

Everything was delivered on time, and in several cases ahead of expectations in terms of depth and detail. The audit itself was clearly structured, easy to follow and prioritised in a way that made implementation straightforward.

Communication was responsive and proactive. When I had follow up questions or wanted clarification on specific areas, they responded quickly and with thoughtful, practical answers rather than generic explanations.

They also adapted well to my context. This wasn’t treated as a rigid, one size fits all process. They understood where I was already mid restructure and tailored recommendations accordingly, which made the work immediately actionable.

Overall, it felt organised, collaborative and commercially focused rather than transactional.

What was your primary form of communication with What Matters Media Ltd?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most was the depth of thinking behind the work.

This wasn’t a templated audit or a surface level sweep of best practices. What Matters Media clearly approached it with real commercial intent, looking at how the account actually drives revenue rather than just optimising vanity metrics.

They balanced detail with clarity extremely well. The recommendations were thorough but not overwhelming, and they were prioritised in a way that made it obvious what to act on first. That blend of strategic oversight and practical execution stood out.

It also felt genuinely collaborative. There was no ego, no generic agency speak, just a clear focus on improving performance and adding value.

That combination of rigour, pragmatism and commercial awareness is what makes them unique.

Are there any areas for improvement or something What Matters Media Ltd could have done differently?

None

BACKGROUND

Introduce your business and what you do there.

I’m the director of 16:30 Limited, a D2C hot drinks brand.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you have when hiring What Matters Media Ltd?

We needed support with our Google PPC campaigns.

SOLUTION

What was the scope of their involvement?

What Matters Media Ltd handled the full setup and management of our Google PPC campaigns.

What is the team composition?

We worked with one teammate from What Matters Media Ltd.

How did you come to work with What Matters Media Ltd?

Someone referred What Matters Media Ltd to us. We chose them because our company values aligned.

What is the status of this engagement?

We worked together from August–December 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw strong growth across both of our brands while working with What Matters Media Ltd. Our revenue and conversions increased by 13% year-over-year, alongside a 13.6% improvement in our conversion rate, all while maintaining strong efficiency across campaigns. Overall, I'm genuinely pleased with this year's campaigns — the setup, communication, and performance have exceeded our past experiences with agencies.

How did What Matters Media Ltd perform from a project management standpoint?

What Matters Media Ltd delivered on time. We communicated via virtual meetings.

What did you find most impressive about them?

I'm impressed with What Matters Media Ltd's setup and communication.

Are there any areas they could improve?

No, there aren't any.