Weboptim Ltd

BACKGROUND

Please describe your company and your position there.

My company was established as Unicbank in December 1986, concurrently with the establishment of the two-tier banking system in Hungary. The bank has steadily strengthened its market position to become one of the leading universal banks in Hungary.

This achievement is due to the bank's success in continuously enhancing its services, introducing new business lines and adapting its internal organization in line with the changing exigencies of the market. As a universal bank, our strategic objective is to become a predominant actor in the financial services market by providing comprehensive financial services in cooperation with its subsidiaries.

Regular innovation, expertise and professionalism, high-quality customer service, accessibility and a solid owner's background are key success factors in the bank's strategy. The bank aims to increase its market share and to strengthen and expand its existing market positions.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Weboptim Ltd?

The company has many websites and the competition in the Hungaryian financial sector is very strong in the online space as well. We had to developed the SEO activities on our sites to get a better organic position in the Google serch results.

Weboptim did SEO activities for us. They:

• defined keywords,
• made SEO (competitor, link, keyword)
• analytics/reports,
• link building,
• consult tos make IT
• copy improvements on the site.

What were your goals for this project?

We wanted to get better position in the Google organic search results with the relevant keywords (from the avg. 6th position to get to the 4th position).

SOLUTION

How did you select this vendor?

We had an tender with 5 SEO agencies, to examine the experience, working methods, prices. We choose Weboptim on the grounds of the application documentation and presentation .

Describe the project in detail.

see above

What was the team composition?

Two collegues in Weboptim worked with us, and this helped to make a constant and agile working method.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We could get better position in the Google organic search results with the most relevant keywords (from the avg. 6th position to get to the 4th position).

How effective was the workflow between your team and theirs?

We got monthly analytics, could communicate via phone, mail easily and had presentations about the project two times in a year. It was an effective way to work together.

What did you find most impressive about this company?

They're a small and flexible company that provides no redundant communication or administration.

Are there any areas for improvement?

I can not mention one.