WDI

WDI (Web Digital Innovations Ltd) is an Irish B2B lead generation agency. We build and run outbound for Irish firms that sell to other businesses, and our core sector is construction and the trades.

Most of our clients are specialist subcontractors, building suppliers, fire and security firms and industrial service companies. They are good at the work but rely on referrals and tenders for new business. We give them a steady flow of new conversations with the main contractors, developers and facilities managers they want to work with.

How it works: we build a list of named decision makers at firms that fit, set up separate sending domains and warmed inboxes so the client's own email is protected, and write short messages for their buyers. We read every reply, answer questions and book the interested people straight into the client's calendar. Each month we report what was sent, who replied and which meetings came from it.

We also build the CRM and automation behind the outreach, so nothing falls through the cracks after the meeting.

One result we can share: Summit Scaffolding went from pricing around €250k of work a month to around €1m a month compared with a year earlier, and started talking to two developers it had no previous relationship with.