Name: WANT
Address: 110 East 25th Street, 1st Floor, New York, United States, NY, 10010, US
Telephone: 917-733-4669
Price range: $300+
Rating: 4.9

#1 Ranked & Most Reviewed Branding Agency

WANT is a branding, naming, and design agency for forward thinking leaders navigating growth and change. For more than 25 years we've helped organizations make confident, high-stakes moves, when they've got one chance to get it right.

Who We Are

Small, senior-level team of branding experts
Specialists in Naming, Brand Creation, Brand Strategy, and Brand Insights
High-performance brand builders
Deep experience in tech & AI, financial services, healthcare, & manufacturing

What We Do

Min project size
$25,000+
Hourly rate
$300+ / hr
Employees
2 - 9
Locations
New York, NY
Year founded
Founded 1999
Languages
Timezones

Service Lines

Branding: 90%
Web Design: 10%

Select Focus Area

Branding Focus

Naming: 60%
Brand strategy: 20%
Corporate identity: 20%

Industries

Medical: 15%
Other industries: 15%
Arts, entertainment & music: 10%
Business services: 10%
Consumer products & services: 10%
Energy & natural resources: 10%
Financial services: 10%
Hospitality & leisure: 10%
Education: 5%
Telecommunications: 5%

Clients

Midmarket ($10M - $1B): 60%
Enterprise (>$1B): 25%
Small Business (<$10M): 15%

Branding Web Design Naming Brand strategy Corporate identity

Pricing Snapshot

Min. project size $25,000+

Avg. hourly rate $300+ /hr

Rating for cost 4.7 /5

What Clients Have Said

WANT Branding offers competitive pricing and delivers high value for cost. Clients appreciate their thorough approach, effective communication, and flexibility. Engagements typically range from $10,000 to $500,000, depending on project scope, with consistent positive feedback on deliverables and project management.

This summary is based on verified Clutch reviews.

Most Common Project Size

$50,000 - $199,999 based on 125 reviews

< $49,999 $50,000 - $199,999 $200,000 - $999,999 > $1,000,000

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WANT Review Insights

Overall Review Rating

4.9

Quality 4.9
Schedule 4.9
Cost 4.7
Willing to Refer 4.9

Top Mentions

Review Highlights

Proficient in Strategic Branding

Clients praised WANT Branding for their strategic approach to naming and branding. They provide thorough research and strategic frameworks, ensuring that the brand aligns with business goals and resonates with target audiences. Their expertise in brand positioning is a significant advantage for clients.
Some Clients Desire More Assertiveness

A few clients noted that WANT Branding could benefit from being more assertive in guiding projects. While they appreciate the collaborative approach, some clients felt they needed more direction at times.
Strong Client Relationships

WANT Branding builds strong relationships with clients, characterized by mutual respect and trust. Their ability to integrate seamlessly with client teams and understand their business needs is frequently highlighted.
High-Quality Deliverables and Expertise

Clients appreciate the high quality of deliverables produced by WANT Branding. Their team is described as knowledgeable and experienced, providing valuable insights that contribute to the overall success of branding projects.
Positive Feedback from Internal and External Stakeholders

The branding work by WANT Branding often receives positive feedback from both internal stakeholders and external audiences. This indicates their ability to create impactful and resonant branding strategies.
Successful Naming and Branding Outcomes

WANT Branding frequently delivers successful naming and branding outcomes that clients are pleased with. Their ability to generate creative, unique, and trademarkable names and logos has been a key factor in their clients' branding success.

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Branding
$10,000 to $49,999
Mar. - May 2016

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"WANT Branding knows what they are doing and is very responsive."

Feb 26, 2018

President & CEO, Veza Sur Brewing Co.

Max-Antonio Burger

Other industries
Miami, Florida
11-50 Employees
Online Review
Verified

WANT Branding reviewed and developed names for a new brand, including research for registration of potential brand names.

The final name clearly and compellingly describes the new brand. WANT Branding responded quickly to requests, readily accepted feedback, and offered thoughtful solutions. Their blend of industry expertise and customer-centric approach made the process enjoyable.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the president and CEO of Veza Sur Brewing Company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WANT Branding?

We hired them for brand name development, including preliminary IP review for registration of the final brand name.

What were your goals for this project?

Our goal was to develop a name for a new brand.

SOLUTION

How did you select this vendor?

They were recommended to us. We reviewed multiple potential vendors, including WANT Branding, against each other based on the same brief.

Describe the scope of their work in detail.

Over multiple review rounds, they developed brand names based on a specific brief and target audience.

What was the team composition?

We worked with two people from the WANT Branding team on the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

At the end of the day, we liked the final name that we settled on. We weren’t sure at first, but the WANT Branding Team told us that names tend to grow on you. Now that we are operating, we see that they were absolutely right.
How effective was the workflow between your team and theirs?

What did you find most impressive about this company?

We had regular name reviews and check-ins to provide feedback and ensure that their direction was following the brief.

What did you find most impressive about this company?

WANT Branding knows what they are doing and is very responsive. They listen carefully and take your feedback into consideration, while also offering their expertise.

Are there any areas for improvement?

I can’t think of anything. I would use them again. It was great working with them.

RATINGS

5.0

"I would use them again!"

Showing 151-151 of 151 Reviews

Our Story

For 25+ years WANT Branding’s multidisciplinary team of strategists, namers, designers and researchers has built high-performance brands across tech, travel, finance, healthcare and consumer sectors. We deliver naming, identity, brand strategy and insight-driven research, guiding portfolio architecture and activation. Our work has powered launches, rebrands and award-winning outcomes for Cisco, Uber, Royal Caribbean, Reef and many fast-growing clients.

Meet the Team

Jonathan Bell is the founder and CEO at WANT Branding, a leading firm with over 30 years of experience and 2,000 successful branding projects across the U.S., Europe, Russia, Asia, and Latin America.

John Downey is a Director at WANT, where he leads brand and business strategy, including global and B2B work for clients like Cisco, Trimble, PDI, Uber, and the United Nations.

Nina Chonin is an Analyst at WANT, providing insights and analysis to support the brand strategy and brand naming teams. She also manages the new business department and oversees all business opportunities.

Emily Swenson is a Chicago-based creative who specializes in graphic design and art direction. Currently, her work focuses on creating highly conceptual and thoughtfully crafted visual identities through various print and digital media.

What Sets Us Apart

Smart Is Simple

We reject complexity, jargon and textbook approaches to branding. Branding should be as straightforward as possible. We believe that simple ideas enter the brain faster.

Built For Speed

We deliver big brand agency experience at start-up speed. We work faster and smarter than any other agency out there.

The Business Business

We’re not a branding business, we’re a “business-business”. We create brands that are built to perform and designed to deliver results that go right to the bottom line.

Quick Facts

26 years in business

Tools and Technology

Slack

Zoom

Microsoft Teams

Google Meet

Webex Meetings

Google Drive

OneDrive

Dropbox

Commonly Asked Questions

We take a highly collaborative and transparent approach. From day one, we act as an extension of your team – aligning on goals, sharing thinking early and often, and making sure you always know where the work stands. We combine strategic leadership with ongoing check-ins, working sessions, and clear deliverables in every phase so you feel guided, informed, and confident throughout the process.

Our onboarding is fast, structured, and designed to get us aligned quickly. We start with a kickoff to understand your business, goals, audiences, and internal stakeholders. From there, we review any existing brand assets, finalize scope and timelines, and begin Discovery – where we immerse in your category, competition, and customer insights. Within the first week, clients have full visibility into the roadmap, working cadence, and deliverables.

We keep communication clear, consistent, and easy. You’ll have a direct line to the senior team leading your engagement, with regular check-ins, working sessions, and rapid responses throughout the project. We provide structured progress updates, share work early for alignment, and deliver recap reports at key milestones so you always know what’s done, what’s next, and how the project is tracking against the plan.

Premier Verified means Clutch independently confirmed WANT is a legally registered business,
financially sound (Creditsafe: Low Risk), and backed by 143 verified client reviews averaging 4.9 stars.

Learn More

Verified Client Reviews: 143

Overall Review Rating: 4.9

Source: Clutch

Last Updated: August 5, 2026

Business Entity

Business Entity Name	WANT, LLC
Source	New York Department of State
Jurisdiction of Formation	New York
Date of Formation	February 7, 2003
Status	Active
Last Updated	March 11, 2022
ID	2867169

Credit Report Results

International Credit Risk Assessment	Low Risk
Source	Creditsafe
Last Updated	January 1, 2022

Learn More About The Clutch Verification Process

Locations (2)

110 East 25th Street, 1st Floor New York, NY, United States 10010

2 - 5

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Андрей Данильченко

Georgia Aquarium

(1)

Dan Dipiazzo

ProEdge Dental Water Labs

(1)

Megan Wood

Reef

(1)

Matt Gilbert

Additional Connections

(5)

WANT

#1 Ranked & Most Reviewed Branding Agency

3 Languages that we service

10 Timezones that we service

2 Locations

Services

Focus

Industries

Clients

Pricing Snapshot

What Clients Have Said

Most Common Project Size

Select a service to see pricing information

Reviews

WANT Review Insights

Overall Review Rating

Top Mentions

Review Highlights

Proficient in Strategic Branding

Some Clients Desire More Assertiveness

Strong Client Relationships

High-Quality Deliverables and Expertise

Positive Feedback from Internal and External Stakeholders

Successful Naming and Branding Outcomes

Reviews mentioning:

WANT Reviews

Brand Name Development for Brewery

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Portfolio & Awards

About the Team

Our Story

Meet the Team

Jonathan BellFounder / CEO

John DowneyDirector

Nina ChoninAnalyst

Emily SwensonDesigner

What Sets Us Apart

Quick Facts

Tools and Technology

Commonly Asked Questions

How do you typically collaborate with clients?

What is your team's process like for onboarding new clients?

What's your approach to communication and reporting?

Verification

Business Entity

Credit Report Results

Location

Locations (2)

Contact

Connect with WANT on Social

Connections

Buylink.pro

Georgia Aquarium

ProEdge Dental Water Labs

Reef

Additional Connections