Walkiria Apps

BACKGROUND

Please describe your company and position.

I am the SEO Consultant of RenzoSEO

Describe what your company does in a single sentence.

Marketing Digital

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Walkiria Apps to accomplish?

• SEO for a web
• SEO audit

SOLUTION

How did you find Walkiria Apps?

Referral

Why did you select Walkiria Apps over others?

Company values aligned

How many teammates from Walkiria Apps were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Objective: Identify technical barriers and growth opportunities to maximize organic traffic and conversion ROI.

1. Technical & Performance Audit
Crawlability & Indexing: Fix robots.txt, canonicals, and sitemap errors.
GSC Segmentation: Set up URL Prefix properties for subdirectories (e.g., /blog/, /shop/) for granular data.
WPO / Core Web Vitals: Speed and stability analysis (LCP, CLS, INP).
Architecture: URL structure and redirect chain cleanup.
2. Content & On-Page Strategy
Keyword Gap Analysis: Identify high-intent terms used by competitors.
On-Page Optimization: Structural improvements to Titles, H1-H3, and Metadata.
Internal Linking: Optimizing link equity flow to high-value conversion pages.
3. Authority & Off-Page
Backlink Health: Identify toxic links and authority-building opportunities.
Competitor Benchmarking: DA/DR comparison against top industry rivals.
 
Key Deliverables
Strategic Audit Report: Full breakdown of findings prioritized by business impact (High/Med/Low).
Technical Roadmap: A prioritized action plan for the development team.
Keyword & Content Map: Targeted URLs with specific optimization instructions.
Segmented GSC Dashboard: Custom Search Console setup for precise data monitoring.
Strategy Consulting Session: 60-minute walkthrough to align on implementation and growth.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Data Precision & Granularity

Segmented Performance Monitoring: By setting up URL Prefix properties, we successfully moved away from "diluted" domain-wide averages. This allowed for the isolated tracking of high-value subdirectories (e.g., /shop/ vs. /blog/), revealing the true conversion impact of specific sections.
2. Technical Health & Indexing Efficiency

Reduced Crawl Errors: Through the Technical Roadmap implementation, we measured a significant decrease in 404 errors and redirect chains, leading to a cleaner crawl budget and faster indexing of new pages.
Core Web Vitals Improvement: Measurable gains in LCP (Largest Contentful Paint) and CLS (Cumulative Layout Shift) across specific subdirectories, directly correlating with improved user experience and mobile search rankings.
3. Search Visibility & Authority

Keyword Gap Closure: Successful ranking for high-intent, transactional keywords previously dominated by competitors, identified during the Keyword Gap Analysis.
Backlink Profile Strengthening: A measurable increase in domain authority/rating through the acquisition of high-relevance backlinks, combined with a "cleaner" profile after identifying and disavowing toxic links.
4. Business Impact (ROI)

Increased Organic CTR: Optimization of titles and meta descriptions led to a measurable lift in Click-Through Rates from the SERPs.
Conversion Flow Optimization: Improved Internal Linking strategy resulted in higher traffic volume flowing from informational blog posts to high-converting service or product landing pages.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything in time and accurate

What was your primary form of communication with Walkiria Apps?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The accuracy of the audit

Are there any areas for improvement or something Walkiria Apps could have done differently?

No. For me, everything was perfect.