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WAA Brand Lab

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Brand, destination and hospitality consultancy

WAA Brand Lab is a brand, destination and hospitality consultancy based in Sahl Hasheesh on Egypt's Red Sea. We work with real estate developers, destination developers and hotel owners in Egypt, Saudi Arabia, the UAE and Europe.

  • Min project size
    $5,000+
  • Hourly rate
    $50 - $99 / hr
  • Employees
    2 - 9
  • Locations
    Hurghada, Egypt
  • Year founded
    Founded 2025

1 Locations

  • Hurghada , Egypt

Service Lines
Branding
40%
Business Consulting
20%
Event Management
20%
Marketing Strategy
20%
Select Focus Area
Branding Focus
Brand strategy
40%
Corporate identity
25%
Brand messaging
20%
Naming
15%
Business Consulting Focus
Real Estate Consulting
40%
Strategy Development Consulting
40%
Business Transformation Consulting
20%
Event Planning Services
Show Planning & Coordination
60%
Floor Plan & Design
40%
Event Types
Immersive Events
50%
Galas
30%
Demos & Expos
20%
Industries
Real estate
50%
Hospitality & leisure
35%
Consumer products & services
15%
Clients
Midmarket ($10M - $1B)
45%
Small Business (<$10M)
45%
Enterprise (>$1B)
10%

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Our Story

WAA Brand Lab was founded in 2025 in Sahl Hasheesh, on Egypt's Red Sea, by Walid Al Ali and May Hegazi. Between them they bring more than 20 years of international experience and more than 50 brand transformations across the UAE, Egypt, North America, Europe and Africa. We unite strategy, creativity and commercial discipline in one system, WAA Brand-to-Market™, so the brand a buyer sees in a brochure is the brand they meet on site.

What Sets Us Apart

One team from strategy to launch

Positioning, identity, sales tools and the launch event come from one team, so a project's story stays the same from the first concept to the sales gallery.

Red Sea base, international record

Headquartered in Sahl Hasheesh, with founders who have led more than 50 brand transformations across the UAE, Egypt, North America, Europe and Africa.

English and Arabic from one strategy

Positioning, naming, messaging and sales material are developed in both languages for Egyptian, Gulf and international buyers.

Commonly Asked Questions

It is WAA's four-stage method: Discover (market truths, cultural context and competitive reality), Define (positioning, narrative and strategic direction), Design (identity, experience and communication systems) and Deliver (activation, optimisation and ongoing brand guardianship).

Real estate developers, hospitality owners and operators, destination developers, retail and F&B concepts, and lifestyle and experience brands. Engagements range from a single positioning or identity project to an integrated brand-to-market programme.

WAA is based in Sahl Hasheesh on Egypt's Red Sea and takes on projects in Egypt, Saudi Arabia, the UAE and Europe.

Yes. Positioning, naming, messaging and sales material can be developed for Egyptian, Gulf and international audiences from the same strategy.

Walid Al Ali and May Hegazi, who have led the firm as Co-Founders and Managing Partners since 2025.

Locations (1)

HB7, Old Town, Sahl Hasheesh Hurghada, Egypt 1960803

2 - 5

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