Volodymyr Petrychenko — Google Ads Expert

BACKGROUND

Please describe your company and position.

I am the CEO of grafix.in.ua

Describe what your company does in a single sentence.

Grafix is a Ukrainian manufacturing company based in Kharkiv specializing in powder coating equipment, metal processing, laser cutting, and industrial painting systems. Exports to Turkey, Moldova and EU countries.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Volodymyr Petrychenko — Google Ads Expert to accomplish?

• Increase qualified B2B leads for powder coating equipment and metal processing services. Reach industrial clients across Ukraine and international markets.

SOLUTION

How did you find Volodymyr Petrychenko — Google Ads Expert?

Online Search

Why did you select Volodymyr Petrychenko — Google Ads Expert over others?

• High ratings
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

Google Ads campaign setup and management for B2B industrial equipment manufacturer. Included search campaigns, Google Analytics 4 setup, GTM configuration, Google Tag Gateway via Cloudflare implementation, conversion tracking, and monthly performance reports.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Consistent flow of qualified B2B leads for industrial equipment. Improved conversion tracking accuracy. Reduced wasted spend on irrelevant traffic. Better visibility in target industrial segments.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Clear and direct communication via Telegram. Technically deep — handled complex GTM and tracking setups without issues. Proactive about potential problems before they affect campaign performance.

What was your primary form of communication with Volodymyr Petrychenko — Google Ads Expert?

Virtual Meeting

What did you find most impressive or unique about this company?

They have a rare combination of Google Ads expertise and strong technical analytics skills. Implemented Google Tag Gateway which solved our tracking issues with ad blockers. Understands B2B industrial niche specifics.

Are there any areas for improvement or something Volodymyr Petrychenko — Google Ads Expert could have done differently?

Could provide more industry benchmark comparisons in monthly reports.

BACKGROUND

Please describe your company and position.

I am the CMO of a metal products distributor.

Describe what your company does in a single sentence.

We're a metal products distributor based in Odesa, Ukraine. Official distributor of Metinvest products. The company sells a wide range of steel products: rolled metal, pipes, sheets, sections, wire rod. Serves both retail and wholesale clients across Ukraine. Provides metal cutting, bending, and delivery services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Volodymyr Petrychenko — Google Ads Expert to accomplish?

• We hired Volodymyr to set up and manage Google Ads campaigns for our online metal products store. The main goals were to increase qualified traffic to the website, generate leads from B2B clients, and improve return on ad spend. We also needed proper conversion tracking and analytics setup to measure real sales results, not just clicks.
• Increase qualified traffic to the website, generate leads from B2B clients, improve ROAS, and set up proper conversion tracking to measure real sales results.

SOLUTION

How did you find Volodymyr Petrychenko — Google Ads Expert?

Online Search

Why did you select Volodymyr Petrychenko — Google Ads Expert over others?

• High ratings
• Pricing fit our budget
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

Google Ads campaign setup and management for e-commerce metal products store. Key deliverables: search and shopping campaigns, Google Analytics 4 and GTM configuration, conversion tracking setup, weekly performance reports, ongoing campaign optimization focused on ROAS and lead quality.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Significant increase in qualified leads from B2B clients. Improved ROAS compared to previous campaigns. Accurate conversion tracking implemented — only real sales counted, not form submissions. Reduced cost per lead while maintaining lead quality.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Responsive and proactive communication via Telegram. Delivered all setups on time. Weekly reports with clear metrics. Quick response to any issues or questions. Transparent about what works and what doesn't.

What was your primary form of communication with Volodymyr Petrychenko — Google Ads Expert?

Virtual Meeting

What did you find most impressive or unique about this company?

Data-driven approach — their decisions are based on real CRM data, not just ad platform metrics. Direct communication with the specialist, no account managers or middlemen. Deep understanding of B2B niche specifics.

Are there any areas for improvement or something Volodymyr Petrychenko — Google Ads Expert could have done differently?

Nothing significant. Would appreciate more detailed competitor analysis in reports.