# Vladimir Jones
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**We believe in brilliant brands.**
We are Vladimir Jones. Founded in 1970, we are a proudly independent, women-owned, full-service integrated advertising agency. At VJ, we believe in brilliant brands. And that means that we view the relationship with the brands with whom we partner to be based on a deeper connection. Your agency should be more than just a partner, they should become a true extension of your marketing team, one that speaks your language, and sits with you at the table to solve hard problems. A partner that is willing to push you to make work great, listen when obstacles arise and work together to overcome those obstacles.

Our client approach is centered around the concept of Brand Altruism, which you’ll see manifested in every strategy, execution, and element of our work. This philosophy means that we view the relationship with the brands with whom we partner to be based on a deeper connection. It’s our way of working and a form of success that requires an elevated and emotionally invested bond with our clients, and it is how we work.

Our size is a benefit to our clients. There are no layers to wade through which makes us scrappy. And agile. And, though we are small, we can make a huge impact.

## Company Information
- Minimum project size: $100,000+
- Hourly rate: $150 - $199
- Number of employees: 50 - 249
- 2 Locations:
  - Denver, CO (Headquarters)
  - Colorado Springs, CO

- Founded in 1970



## Services, Focus Areas, Industries, and Clients

### Service Lines

- 20% Advertising

- 20% Branding

- 20% Digital Strategy

- 20% Media Planning & Buying

- 20% Video Production


### Focus Areas

- Advertising Focus:
    - 62% Other advertising
    - 21% Broadcast video advertising
    - 7% Out of home advertising
    - 6% Radio advertising
    - 4% Print advertising

- Media Buying Focus:
    - 55% TV Media Buying
    - 18% Out of Home Media Buying
    - 16% Radio Media Buying
    - 11% Print Media Buying

- Branding Focus:
    - 40% Brand messaging
    - 40% Brand strategy
    - 20% Corporate identity

- Video Type:
    - 30% Branded Video Production
    - 30% Commercial Production
    - 20% Corporate Video Production
    - 15% Interview & Testimonial Production
    - 5% Explainer Video Production

- Production Services:
    - 15% Casting
    - 15% Filming
    - 15% Scriptwriting
    - 15% Storyboarding
    - 15% Visual Effects
    - 10% Sound Effects
    - 10% Voiceovers
    - 5% Directing


### Industries

- 18% Retail

- 5% Supply Chain, Logistics, and Transport

- 23% Utilities

- 10% Consumer products & services

- 5% Financial services

- 5% Medical

- 24% Hospitality & leisure

- 10% Non-profit


### Clients

- 25% Small Business (<$10M)

- 75% Midmarket ($10M - $1B)


## Pricing Snapshot

Average rating for cost based on this provider's reviews: 0.0 out of 5



**Most Common Project Size**: Confidential based on 0 review
*(Pricing information for this provider is based on reviews where the project size was available.)*



## Reviews

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### Vladimir Jones Reviews




## Portfolio & Awards


### Vacation Hibernation
Vacations are back. We’ve been planning for this moment for a while with our long-term client partner Snowmass Tourism. And now the work’s out in the wild, inviting people to summer in Snowmass. This campaign's moniker is Vacation Hibernation. Essentially, we made a visual, verbal and emotional bridge between the summer that was (2020) and the summer that’s yet to be (now that vacations are a thing again). 


### Today We Work for Tomorrow
Colorado Springs Utilities plans to cut its carbon footprint by 80% before 2030. The organization has also made significant investments and infrastructure improvements to conserve water and increase renewable energy use. “Today We Work for Tomorrow” is a multimedia campaign that portrays the municipal utility organization’s work to ensure reliable electric, natural gas, water, and wastewater services for generations to come.


### Justice Is
Even with so many strides made in the global conversation about equality over the last year, Native Americans are often still left out. It's an honor to bring attention to their stories in our ongoing partnership with the American Indian College Fund.The campaign generated 3x the site traffic and more than 2x the number of donations compared to our typical spring fundraising campaigns.More importantly, we gained some valuable insights regarding the types of messages that hit home with our audiences. Concepts such as fighting for Native Americans’ rights and helping Native people assume positions of wealth and power rose to the top. These findings have been instrumental in building subsequent campaign plans. We always optimize as we go.
 


### Sierra Nevada Brewing Company
Sierra Nevada Brewing Company asked for help promoting the craft brewery’s Oktoberfest during COVID-19. But what’s left of a tradition that involves large crowds, live music and sharing beers with friends in a year when it’s just … not happening? So much! With #ProstLikeaPro, we infused social feeds from Chico, CA, to Pittsburgh, PA, with humor and lighthearted, polka-tracked fun.


### A Dog's Eye View on Rescue
We’re an agency that loves pets. Dogs in particular. But also cats, chickens, fish, frogs, lizards and (at least) two yellow neocaridina shrimp. We’ll wait here while you go Google …
But back to dogs. We are softies for rescue and shelter dogs. So, looking out on 2021 and how we could do more good in the world, we set our sights on National Adopt a Shelter Pet Day and creating more awareness for an organization helping some very special dogs find new homes.
That organization is National Mill Dog Rescue. Headquartered in Peyton, Colorado, National Mill Dog Rescue receives dogs from puppy mills, then rehabilitates and re-homes them. We shot, edited and produced a new video for the organization.


### Journey to Success
American Indians face substantial challenges in pursuing higher education. It’s a difficult journey, with a dream at the start; greater opportunity at the finish; and dizzying obstacles throughout. In many ways, it’s a maze. We took this metaphor and made it real, creating a physical representation of the Native student’s experience and how the American Indian College Fund helps them. The 30' by 30' maze, Journey to Success, first appeared at Mall of America in October 2019. Exterior walls featured beautiful, arresting imagery of scholars and American landscapes. Interior walls enveloped visitors with 12 powerful, personal images and a mix of facts and quotes to underscore the organization’s mission.


### Honestly, it’s not for everyone.
When we began working with the Nebraska Tourism Commission, the state had been ranked dead last for the most desirable state to visit for four years in a row. In a crowded market, no one was listening. Clearly we needed to change the conversation. In fact, to sell Nebraska, we needed to stop selling and just tell the truth: “Nebraska: Honestly, it’s not for everyone.” We then built an entire campaign around it, highlighting the good, the bad, the beautiful, and the odd attractions of Nebraska, at the same time stretching a comparably small budget to the max. And whad’ya know? Real people are really showing interest in and actually visiting Nebraska. In the month of June 2019 alone, visitors spent more than $88 million on lodging in the state. The campaign has also earned the state some considerable street cred. The U.S. Travel Association named Nebraska the 2019 Mercury Award winner for Branding and Integrated Marketing Campaign for a State Marketing Budget Less Than $10 Million.


### Fundraising During COVID-19
When COVID-19 forced college campuses to close in the spring of 2020, it meant significant changes in routine for thousands of college students nationwide. For Native students, it meant serious, potentially lifelong disruption on a path that is already extremely hard fought. We had to act, shifting our creative and marketing strategy to boost fundraising so the College Fund could meet students’ basic needs and help them stay in school. In close partnership with the College Fund, we responded quickly and conscientiously. The campaign helped produce a 15x ncrease in digital donations in Q2 vs. Q1 of 2020.


### Uncover Your Different
Is it synergy, or magic? Shortening the ramp from work start to campaign launch to just 12 weeks requires fluid communication, watertight agreement on business objectives, and trust. We’re fortunate to have it all with TOURISM Santa Fe as we work together to increase overall visits, attract new visitors, and encourage people to stay longer. To produce Uncover Your Different, we hired influential photographers and creative professionals who hadn’t yet seen Santa Fe, or at least not all of it, to capture their own experiences in the area. These real, unfiltered moments infuse the campaign with a rare emotive resonance, strengthen Santa Fe’s “The City Different” positioning, and intrigue and invite people to learn more. Just five months in, via a Facebook brand lift study, we recorded a 14% increase in favorability, +12% in willingness to recommend and +27% in ad recall. All of these figures triple travel industry benchmarks. 


### Saving Water
When our original creative and production plan (educational videos with live actors) became impractical in light of Colorado’s stay-at-home and social-distancing restrictions to prevent the spread of COVID-19, we still had to produce and execute an advertising campaign on time for the the start of the summer watering season in Colorado Springs Utilities' service area. So we responded quickly, shifting timelines, production partners and scripts, and created animated videos for broadcast TV, connected TV, and social media. We also carried over the revised creative approach for digital display, out of home, print and radio. Trust and open communication with a long-term client partner made the quick pivot possible. And the campaign was in market on June 1, as planned. Within the first six months, Colorado Springs Utilities saw 559 acre-feet of water saved.


### Ready
Black Hills Energy has to grow to meet growing demand, which it's doing through footprint expansion, load growth, and adding large-volume customers. But business alone can't make the dream come true. The dream needs a story, a reason for being, a rallying cry to compel it into existence. Since 2018, with the Ready brand platform, the company has increased unaided brand awareness (+35%) and brand experience (+18%).


### Otter
In 1998, Otter Products made the very first water-, shock- and drop-resistant cases for smartphones and tablets. And over the next two decades, the OtterBox brand flourished alongside the growing mobile device market. Along the way (smart)phones and tablets became commonplace, and device protection changed too. Otter Products set out to solidify device-protection market share and pivot into a new product category—premium coolers. But unlike device protection, in the cooler space OtterBox Outdoor would be going up against a handful of behemoth brands.

We forecasted demand for new cases and drove incremental sales during key new device launches and holiday seasons. And our awareness-first strategy for OtterBox coolers delivered brand familiarity and sales. With cases and coolers alike, we found the greatest, most actionable insights through greater understanding of the customer journey.


### Because
In 2014, only 13% of American Indians held a college degree. Since the College Fund launched a new donor campaign in late 2015, that figure has risen to 14% (compared to 33% of American adults overall). What made that swell possible? The organization and its partners all worked in concert to execute a crucial, research-driven shift in message tone and content. As the lead digital agency, we continue to improve upon audience targeting, donor engagement, and expansion of the follower and donor base. We’re also fueling the mission narrative with rich student stories at StandWithNativeStudents.org and in person through a traveling maze. Our paid search and social work shines brightest with the Because campaign, where we’re featuring students’ reasons for pursuing higher education and reminding donors how every gift can spark a chain reaction that helps ambitious Native students, their families, their tribes and the greater community. In December, when we paired this creative approach with meticulous targeting and budgeting of a flat spend, we boosted donations 26% YoY via Facebook and Instagram.


### The anti-corporate merch company.
In studying the Absolute Merch brand, and how we could bring it to life for the internal team via a brand playbook, we learned in an interview with an artist that … “40,000 new songs come out on Spotify every day, so album artwork, artist branding, the music video, and fashion are all part of what makes something stand out.” And that’s where Absolute Merch fits in. Helping artists stand out. We took that core purpose to heart - surprising and impressing artists with creative strategy and reliable, quick execution - to help the Absolute Merch brand hold the spotlight for a moment. 


### Meet Your Outside Side
In general, all ski resort advertising looks the same: snowy, nature porn with a logo slapped on the corner. To differentiate Snowmass from the rest, we decided to push further into the metaphysical ways that its intimate landscape changes people. Snowmass brings out the part of a person that howls at the moon and tangos with the wind. We invited audiences to come face to face with that side of themselves by using a mix of print, high-impact and targeted digital, and always-on social and search. For January, February and March of 2019, Snowmass bested occupancy rates at 16 other peer resorts.








## Packages







## Locations (2)

### Denver, CO (Headquarters)
- 677 S. COLORADO BLVD., SUITE 200
- Denver, CO 80246
- United States
- 21 - 30 employees
- Phone: 3036890704

### Colorado Springs, CO
- 2 North Nevada Ave., Ste. 1400
- Colorado Springs, CO 80903
- United States
- 21 - 30 employees
- Phone: 7194730704




## Contact Vladimir Jones
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