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Vizionality builds the measurement layer underneath digital marketing. We are a data analytics and revenue operations consultancy working with nonprofits, ecommerce brands, B2B companies and healthcare organizations on the question most of them cannot answer: which channel actually produced the revenue.
The problem usually arrives sounding like a reporting problem. Spend is up, two dashboards disagree, and nobody can trace a customer or a donor back to the campaign that found them. So budget gets cut from the channel that worked.
Three gaps cause most of it.
Tracking that breaks under browser and privacy changes. We rebuild it with server-side tagging through Google Tag Manager and Stape, so events survive ad blockers, Safari and consent mode.
No feedback loop from the CRM back to the ad platforms. Without one, Google and Meta optimize toward form fills instead of revenue. We wire real outcomes back in through offline conversion imports and Meta CAPI, with Salesforce, HubSpot or your donor CRM as the source of truth.
Attribution that stops at the first touch or at 45 days while the revenue keeps arriving for two years. We model the full lifecycle in BigQuery instead of accepting a platform's self-report.
The work itself: GA4 and Google Tag Manager audits and implementations, client-side and server-side. sGTM deployment with Meta CAPI and Google Ads server-side conversions. UTM and click ID persistence that survives redirects and form submissions. Consent mode and privacy-compliant tracking. BigQuery warehousing with Looker Studio reporting. Google Ads and paid search management. And the web development it all runs on, so your tracking and your front end are not two vendors pointing at each other.
Engagements start with a fixed-price audit. Implementation scope is set after the findings, so you never buy work before you know it is needed.
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Min project size
$5,000+
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Hourly rate
$100 - $149 / hr
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Employees
2 - 9
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Year founded
Founded 2009
Service Lines
- Branding
- 20%
- UX/UI Design
- 20%
- Web Design
- 20%
- Web Development
- 20%
Industries
- Retail
- 30%
- Non-profit
- 20%
- Advertising & marketing
- 15%
- Medical
- 15%
- Business services
- 10%
- Hospitality & leisure
- 10%
Clients
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Our Story
Vizionality is a small senior team, and that is deliberate. The person who audits your tracking is the person who fixes it, and the one who explains it back to you. Nothing gets handed down to a junior.
Most of our work arrives after someone else's implementation stopped being trustworthy. So we are comfortable telling a client a number is wrong, and comfortable proving it. Engagements start with a fixed-price audit, so you see the findings before committing to the build.
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