Vitality Growth Labs

Your patients aren't waiting for a doctor's referral anymore.

They're on ChatGPT asking what peptide is right for their goals. They're in TikTok comments comparing longevity clinics. They're watching YouTube videos at 2am deciding if hyperbaric therapy is worth it. By the time they call your office, they've already made up their mind — the only question is whether they found YOU or your competitor.

This is the new healthcare reality. And most wellness businesses are completely invisible in it.

I'm Melissa Goodwin, founder of Vitality Growth Labs. I build predictable client acquisition systems for health & wellness businesses — peptide clinics, med spas, functional medicine practices, longevity centers, and brain health providers.

My background isn't typical marketing. I spent 25 years in healthcare innovation, bringing 32 products to market across six major U.S. health systems. I've sat in the boardrooms. I understand compliance. I know why most agencies fail in this space — they don't get healthcare.

But here's what really sets me apart: I'm also a patient. I've used ChatGPT to pick cold medicine. I've watched my family buy peptides through groups they found on Reddit. I see both sides — what providers need AND how patients actually behave now.

My approach: Deep audience research. Strategic content that positions you as the authority. Distribution across the platforms where your patients are actually searching. Funnels that convert browsers into booked appointments. And automation that makes it all run without you babysitting it.

No more random marketing. No more chasing leads. No more agencies that burn your budget without understanding your business.

If you're a health & wellness business owner frustrated with marketing that doesn't work — let's talk. Send me a connection request or message me directly.