VIDEN Growth

BACKGROUND

Introduce your business and what you do there? 

Advisera is a leading online provider of compliance software, toolkits and courses for small businesses – we cover GDPR, MDR, AS9100, IATF 16949, ISO 27001, ISO 9001, and other major ISO standards. We sell the products globally, and the main markets are North America, Europe, and Australia. The company was founded 10 years ago, and today is one of the leading websites in our industry.

I'm the head of IT operations and I was working closely with the Viden team on several projects over the last couple of years.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Viden?

Before hiring Viden we had a couple of data experts working on data collection, reporting, and maintenance of tools such as Google Tag Manager and Google Analytics. However, the whole system was a big mess. Reports were inconsistent and distrustful.

So the challenge was to create well-organized tracking processes by using the best possible industry practices. Ultimate expectations were to have reliable and meaningful data reports that will be used for improving our products and services, and in setting up future development of the company.

SOLUTION

What was the scope of their involvement?

We started the project by explaining our goals and requirements.

After learning about our requirements and taking a closer look at our system, Viden created an elaborate project scope addressing pain points and solutions. The project scope was recognized as of high value and fully approved for implementation.

Next, experts from Viden started working on setting up Google Tag Manager, Google Analytics and Data Studio. At the same time, they provided detailed specifications to our development team containing precise instructions and steps for code implementation across the Advisera website network.

What is the team composition?

We typically work with Eugene (Senior Analyst & Data Engineer) and Denis (Founder & Managing Partner).

How did you come to work with Viden?

Through the business consultant who had worked with Viden on a different project and was quite satisfied with their performance. He recommended them for this project.

What is the status of this engagement?

The initial project started in September 2019. Our collaboration extended to continuous support from Viden and it's ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Viden has done an excellent job in several aspects. The final result was:

• Google Tag Manager was cleaned and optimized (initially bloated with 200 tags, reduced to only 7 tags)
• Comprehensive tracking setup (100% of users interactions are tracked)
• Best-in-class Google Analytics structure configuration
• Adaptive event tracking logic for enhanced eCommerce on non-standard eCommerce website
• Reliable enhanced eCommerce data collection (back-end data match by 95%)
• Smooth migration to Google Analytics 4
• Effective Google Optimize A/B testing (resulting in better conversion rates)

Overall, for any situation or problem we presented to Viden, they presented useful advice and solutions for improvement, which has led to the growth of our company.

How did Viden perform from a project management standpoint?

The Viden team is organized and on time. Their communication skills are also good. We use Slack, Zoom, and Google Meets.

What did you find most impressive about them? 

They think ahead, often pointing out solutions and opportunities that we were not aware of.

Are there any areas they could improve?

Nothing in particular.

Do you have any advice for potential customers?

The Viden team can really lift up your business by providing reliable data for making crucial decisions.

BACKGROUND

Introduce your business and what you do there.
I’m the CEO and founder of a Switzerland-based online telecommunications marketplace.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Viden?

We needed their team’s growth marketing expertise.

SOLUTION

What was the scope of their involvement?

We’ve decided to amplify our marketing efforts by outsourcing a team to handle our Google Ads. Viden is in charge of generating growth marketing strategies to help us acquire our target market through a detailed plan. They study our monthly sales metric and analytics to customize solutions that can improve or retain those results.

What is the team composition?

We work with three resources from Viden.

How did you come to work with Viden?

They were referred to us.

How much have you invested with them?

We’ve spent between $100,000–$250,000 so far.

What is the status of this engagement?

We kicked off our ongoing partnership with Viden in November 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Viden has helped our sales improve drastically over the course of our partnership. Our once small business has grown incomparably with their team’s expertise, and we’re now confident to execute our plans knowing that a professional team is managing our accounts. Their team meets all my important KPIs, and they’re well worth our investment.

How did Viden perform from a project management standpoint?

I don’t have much to say in this regard as I’m not working hand-in-hand with their team, but I haven’t received a single complaint about their work either.

What did you find most impressive about them?

They have what it takes to deliver quality results and strategies in growth marketing. I haven’t worked with similar providers in the past, but I can confirm that Viden’s work and field knowledge is top-notch.

Are there any areas they could improve?

It’s not performance-related, but I think we can benefit from more reasonable pricing. We have to pay the same rate for a newly onboarded resource, which I find puzzling.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a professional dog training company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Viden?

We needed their support in our PPC efforts.

SOLUTION

What was the scope of their involvement?

Viden ensures that we’re securing leads and adhering to specific Google quality guidelines by managing our accounts. They’ve also created some of our Google and Bing Ads to scale up our ranking.

What is the team composition?

Our main point of contact is Viden’s project manager, while we work with 2–3 resources from their team.

How did you come to work with Viden?

Viden’s team was recommended to us years ago. We already worked with them on several previous projects.

What is the status of this engagement?

We kicked off this project in February 2021, and we’re still working with Viden’s team.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Viden has remarkably improved our accounts by making them more profitable in only a few months. I’ve been in the industry for many years now, and I haven’t seen another agency deliver the same quality of marketable results for a new account in a short amount of time.

How did Viden perform from a project management standpoint?

We mostly communicate via email. Viden keeps us in the loop at all times, and they see to it that we’re aware of their plans for our project.

What did you find most impressive about them?

They deliver what they promise — Viden has the capacity to transform a new account into a lucrative platform.

Are there any areas they could improve?

I can’t think of anything that they can do better or differently at this point.

Do you have any advice for potential customers?

As with any PPC-related project, you have to make sure that your conversion rate is high enough to support your acquisition campaigns before engaging their team.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of an online jewelry store.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Viden?

We needed to boost our social media marketing presence online as well as sales.

SOLUTION

What was the scope of their involvement?

At the beginning of the project, they drafted a detailed outline that explained their plan for the project. They’ve worked with us on creating TikTok, Google, and Facebook ads. 

To start the engagement, we provided the content to them, but they were in charge of making the ads and related captions. They’re now responsible for running the campaigns and looking over performance analytics over time. 

If the cost per click (CPC) on any given campaign gets too high, they pause or end the campaign. We trust them to allocate our ad spend in the most effective ways possible.  

What is the team composition?

I work directly with Denis (Web Analyst & Marketing Strategist). There’s a larger team behind the scenes.

How did you come to work with Viden?

I found them on Upwork. They had the best reviews for social media marketing. Of all other vendors I spoke to, they were the only ones that didn’t make empty promises.

How much have you invested with them?

We’ve spent about $10,000 to date.  

What is the status of this engagement?

We’ve been working with them since March 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our goal was to increase sales through the advertisements, and they have been able to get a 400%–500% ROI.  They’re also constantly lowering our CPC, reducing it by about two dollars since the start of our engagement. That exceeded our expectations.

How did Viden perform from a project management standpoint?

They’ve stayed organized on objectives and goals. At the end of each month, they provide reports detailing all improvements that need to be made as we move forward. They’ve been very transparent about that entire process.

We communicate through Upwork. They contact us about twice each week with any issues with ads, concerns, or questions for us. We’re able to send videos, pictures, and content needed for the ads through Upwork as well.  

What did you find most impressive about them?

Their patience and customer service stand out from others. In addition to doing a wonderful job with our ads, they’re able to explain their process so we understand it. Their willingness to take us through their work in layman’s terms is very helpful. They go above and beyond the call of duty, offering to walk us through tasks that aren’t even included in their scope. 

Are there any areas they could improve?

There may be a small language barrier, but that’s on very rare occasions. They have very strong English skills, so it never gets in the way of our communication or relationship. 

Do you have any advice for potential customers?

Trust their vision and expertise. That can be difficult, but his results will speak for themselves if you give him a chance.

BACKGROUND

Please describe your company and your position there.

Galway Simon Community is a charity based in Galway, Ireland, who provide a range of support and accommodation services to people who are homeless and at risk of homelessness.

In my role as Campaigns & Communications Coordinator, involves supporting the different functions across the organisation to manage internal and external communications with various stakeholders. Within this, I manage the digital channels of the organisation.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Viden?

We hired Viden to set up detailed conversion tracking to allow us to accurately track the impact of digital advertising and promotion across various channels and ultimately, to allow us to determine the ROI of these channels.

What were your goals for this project?

Objectives included:

• Google Analytics based and E-Commerce tracking
• Google Ads remarketing and conversion tracking
• Facebook remarketing and conversion tracking.

Within this, we wanted to be able to track for both monthly and single donations, and to be able to distinguish between new and returning donors.

SOLUTION

How did you select Viden?

Viden came highly recommended by an agency based in the UK that we work with.

Describe the project in detail.

In March 2019, we first contracted Viden to set up conversion tracking on our website. After scoping out the work involved, Denis developed an implementation plan and tracking specs for our developers. Once the code was implemented by the developers, Denis then verified the tracking and liaised directly with our developers for any issues that had come up.

The result of this project was that we have a very detailed analysis for our ongoing fundraising campaigns and we are now using our data and analytics to inform our strategies going forward. In November 2020, we then launched a new website and we contracted Denis to carry out this same work on our new website.

Despite our new donations system posing challenges to the original work Denis had carried out, both Denis and his team member Alex came up with a solution to ensure we could maintain the same level of tracking.

What was the team composition?

Denis Zakharych, Founder and Managing Partner of Viden has always been my main contact for our projects. For our first project in March 2019, Denis worked directly on the project. For our second project, Denis remained the lead contac but was joined this time by his team member Alex, Senior Analyst, who also worked alongside him to complete this work.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our organisation went from having zero tracking and blindly developing digital strategies to having data and analytics driven strategies that have resulted in an increase in online donations over the last year and a half.

How effective was the workflow between your team and theirs?

From start to finish of both projects, we have been extremely satisfied with the work of Viden. They are professional, very easy to communicate with, and extremely efficient with their work. On top of this, they have been very understanding and accommodating to our needs.

What did you find most impressive about this company?

I was very impressed with the incredibly in-depth knowledge of analytics and tracking that the Viden team have. Despite not having any experience in this area myself, Denis really took the time to explain every part of the project and has helped me to gain a good understanding of this area now.

Denis has taught me a lot about our conversion tracking and analytics, as well as how to correctly interpret them. I would highly recommend Viden for anyone seeking an experienced and professional company in analytics and conversion tracking.

Are there any areas for improvement?

For the two projects we contracted Viden for, there were absolutely no downfalls. Everything was done to the highest standard and in a very time efficient manner.

BACKGROUND

Please describe your company and your position there.

We are the leading provider of relationship advice. We have 30+ employees, all working remotely. I'm the Marketing Director, responsible for profitable growth.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Viden?

At first, we lacked sufficient tracking to understand how our users moved through our purchase funnels. Then, as we collected data, we needed help mining that for insights into what was/was not working so we could continue to optimize our approach.

What were your goals for this project?

Implement clear tracking of users through the purchase process and then turn that tracking data into actionable insights to grow the business.

SOLUTION

How did you select Viden?

We found Viden during an online search for an analytics provider.

Describe the project in detail.

1. Set up a data analytics framework for tracking
2. Implement tracking (using Google Analytics and GTM)
3. Validate data to ensure accuracy
4. Reporting and analysis (using Google Data Studio and GA Dashboards)

What was the team composition?

I interact only with one of Viden's leaders, who understands our business and then involves their team as needed. This has been consistent over the course of the engagement which has been a big benefit to our working relationship.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In the first months after the project was fully implemented, Viden has identified several key drivers of revenue that had a much bigger impact than we had realized. This allowed us to expand the use of these successful marketing programs to quickly increase revenue with little extra work.

How effective was the workflow between your team and theirs?

The workflow with our point of contact has been excellent for years. He takes the time to understand the specific challenge, develops a plan, and once agrees, implements quickly.

Viden's ability to consistently deliver high-quality results in a short period of time is why they are our longest-running external partner, though we've come to think of them as a vital extension of our core team.

What did you find most impressive about this company?

Great data is of little use without great analysis and insights from that data. While their work with analytics setup was flawless, where Viden really stands apart is their ability to uncover business opportunities from our data.

Are there any areas for improvement?

None that I can think of.

BACKGROUND

Please describe your company and your position there.

My company is an elopement and micro-wedding company operating in Australia. We operate Australia-wide and offer simple, small, romantic ceremonies to couples from all over Australia and the world.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Viden?

Our business depends heavily on a well managed Google Ads account. Prior to working with Viden, we had not managed to find the right manager to achieve our goals in marketting through Google Ads.

What were your goals for this project?

We wanted to get our CPA much lower than it was, and properly target the audience we knew was out there, but which we had not been able to access prior to working with Viden.

SOLUTION

How did you select Viden?

Viden was recommended to us by a fellow online business owner in Australia .

Describe the scope of their work in detail.

VIDEN initially had to create a completely new Google Ads management portfolio, with a lot of trial and error and campaign development. More recently we have added Facebook marketing into the scope of work.

What was the team composition?

There were 3 or 4 staff from Viden involved.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

VIDEN has more than halved our CPA and massively increased our success rate.

How effective was the workflow between your team and theirs?

Outstanding. I have not worked with a more professional team ever.

What did you find most impressive about this company?

Viden goes above and beyond, with an extreme attention to detail, and a pursuit of excellence. Viden continues to strive for improvement, refinement and excellence. Viden is always looking for ways to do more, go further and achieve more for my business. They work so hard for my business, with enthusiasm and professionalism unlike anything I have seen in the past. Viden often gives me advice on areas outside their scope of work, and draw on their experience to provide me with additional value.

Are there any areas for improvement?

I can not fault Viden.

BACKGROUND

Please describe your company and your position there.

Platypus Digital is a digital marketing agency planning and delivering awareness raising, supporter acquisition and fundraising campaigns for charities. We are all big believers in the power of charities and believe that digital is a powerful force to get important messages in front of people when they need them the most.

I lead a team of specialists spanning search, data, design and development to develop, execute and optimise cross-channel strategically aligned campaign activity to support the amazing charities we work with to hit their fundraising, advocacy and engagement targets.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Viden, and what were your goals?

• GA and GTM audit, planning and implementation for multiple clients, some short term large project and some retained smaller projects
• Providing ad hoc support
• Tracking implementation across multiple sites and funnels
• Working with our agency's staff and directly with our end client from end to end
• Tracking verification and data validation for e-commerce stores, donation funnels and third party lead gen capture sites to ensure consistency of GA and back end data, advising on fixes and leading the projects overall
• Reporting, GA, Sheets, automation, linking, report planning and set up
• Analysis

SOLUTION

How did you select Viden and what were the deciding factors?

Viden originally submitted an application to an open tender and they were selected as they had the suitable experience, understood our needs and were upfront about the solution.

Helping us to then work on the project. This has been the same for every project since. The team are very good at getting to the bottom of a need and then working out a viable cost-effective solution, taking the time to educate clients when needed to make sure the outputs are understood before starting any work.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Viden have worked with us for almost 5 years.

This has involved the whole Google Stack, Twitter, Facebook, LinkedIn. Too many payment platforms to count, endless CRMs and CMSs.

Denis and the team are very capable. They deliver on time, always ahead of schedule.

How many people from the vendor's team worked with you, and what were their positions?

3

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Viden works on client work for our agency, any results are under NDA. Feedback from the team and clients are always stellar.

Describe their project management style, including communication tools and timelines.

The team are very communicative. They are good at keeping everyone informed and are happy to adapt processes and outputs when needed.

What did you find most impressive or unique about this company?

Professionalism, the standard of work, the ability to interrogate the brief, adjust the outputs as needed and to agree on this ahead of time and to be very up front about pricing.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Search Engine Ranking Systems. We specialize in niche marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Viden?

We were looking for a company that could help us manage our Google Ads campaigns, ensuring that we’d get a good amount of traffic and generate adequate profits.

We already knew what a campaign could give us when we hired Viden because our previous provider had generated those numbers. Internally, we knew we could get 70% more traffic, with according revenues.

We had managed it ourselves after ending the collaboration with our previous provider but we weren’t doing a good job. We weren’t completely aware of all the changes Google was bringing in so we started losing reach and impressions. That’s when we decided we needed someone experienced to help us.

SOLUTION

What was the scope of their involvement?

I initially hired Viden to make an integration with my website for proper e-commerce tracking Google Analytics reporting. That was a one-time project, and I hired Viden a few months later to do a review of our entire Google Ads account. They’re currently managing our account on an ongoing basis.

Our website was developed in PHP and it has no proper e-commerce platform, but Google Analytics has its own e-commerce tracking tools, which needed to be integrated with our site. Viden helped me with that.

What is the team composition?

I’ve worked directly with Denis (Founder & Managing Partner), and I’m sure he has a team behind him.   

How did you come to work with Viden?

I posted a project on Upwork for e-commerce integration with Google Ads and Analytics, and Viden bid on the project.

What is the status of this engagement?

We started working with Viden around March or April 2018, and we worked on-and-off until November 2019. At that time, I created a constant monthly contract with them to manage our account on an ongoing basis. The collaboration is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I’ve seen excellent results since November 2019 when Viden started working with us on an ongoing basis. I have no hesitation in recommending them for any Google Ads campaign management. We’ve gotten a clickthrough improvement of almost 180%, and lead conversions have increased by almost 280%. Revenue has increased by almost 300%.

How did Viden perform from a project management standpoint?

Denis is my only contact point and something I’ve been really impressed with is that he has complete control over what’s going on at any point in time. Viden is extremely diligent and meticulous with data analysis and taking action. Their team creates monthly targets for clicks, impressions, and CPC — and they achieve those.

They give me weekly and monthly reports on my performance, along with an overview of next month’s actions. Viden constantly updates information in the account, trying out new things and seeing what’s working and what’s not.

They track revenue and something I haven’t seen with any other provider is that if they see that there’s a slight drop for 3–4 days, they’ll proactively ask me if there’s a problem with the website, its traffic, or whatever else. I’m very appreciative of the effort they’re putting in.

What did you find most impressive about them?

Their attention to detail and the confidence they have in their work are exemplary. The confidence probably comes from the fact that they have attention to detail on the account.

Are there any areas they could improve?

No, I’m very pleased overall.

Do you have any advice for future clients of theirs?

I’d definitely recommend Viden for Google Ads campaigns. They’re extremely proactive and can help you with the overall marketing of your website. Their team can analyze data and give inputs about potential improvements.

BACKGROUND

Please describe your company and your position there.

I am the co-founder and director at an online retail business with operations in Australia and North America. We employ approximately 50 people across both markets and revenue of $20M+

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Viden?

We have hired Viden to assist with strategy and management of our online advertising budget. They primarily look after Google and Bing CPC advertising campaigns.

What were your goals for this project?

We wanted to increase sales and improve our return on advertising spend.

SOLUTION

How did you select this vendor?

We posted a job in an online marketplace and trialled a few agencies. Viden demonstrated a level of knowledge and expertise that was superior to the competition at the time.

Describe the scope of their work in detail.

Viden was originally hired to manage an online advertising budget of approx $20K per month and improve the return on advertising spend by at least 50%.

What was the team composition?

Originally we worked closely with the principal of the agency - Denis. Over time, the team has grown to assist in managing a much larger budget than originally needed. Denis will still manage the strategy of our budgets, but now has a team of specialists working on different components of our accounts.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Denis and his team have been able to achieve an ROI of 20X on our advertising spend. This ROI has been maintained while growing our monthly advertising spend budget by 5X.

How effective was the workflow between your team and theirs?

Denis and his team are very organised and manage the workflow between our internal teams and the Viden team effectively.

What did you find most impressive about this company?

They have a high level of knowledge and expertise as well as strong analytical and reporting skills. A deep understanding of successful strategies for online advertising for eCommerce businesses.

Are there any areas for improvement?

At this moment, there are no major areas for improvement identified.