Victorious

BACKGROUND

Please describe your company and your position there.

I’m the commercial director for a company that provides software framework for developers involved in building AI-related applications.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Victorious?

We needed someone to create, launch, and maintain an SEO strategy for our new site with the goal of increasing its visibility in organic search.

SOLUTION

How did you select this vendor?

We searched online to find the vendors with the highest-ranking search results and then interviewed them. Victorious had the highest rank and also came across as the most professional and credible during the interview.

Describe the project in detail.

We began with a six-month, proof-of-concept project involving keyword research and a modified audit for reporting technical SEO issues on the site. The audit also served to map keyword themes for individual pages on the site and helped guide content creation for those.

Victorious and my team worked heavily in collaboration during the first two months of the project while we were getting the strategy off the ground. After that, they’ve worked fairly autonomously as ongoing link builders and content planners.

What was the team composition?

When we began working with Victorious we were assigned a "pod", comprised of an account manager, who handles all communication and project management for our SEO work, and a strategist, who oversees the technical and strategic parts of our SEO.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

In the middle of the third month of working with Victorious, our rankings exploded! We saw a 303% jump in overall ranking keywords in that time. At the third month mark, 14 important target keywords jumped from unranked (100+ position) to page one. In the first year of working with Victorious, our non-branded organic clicks grew roughly from 1,000 to 10,000—a 900% growth!

How did the Victorious perform from a project management standpoint?

They do a good job of informing me about each step of the strategy they're implementing. Whenever I have questions, they're more than able to break down complex ideas down into simple, digestible facts, which have helped me track our SEO growth and strategy.

It's much more common for Victorious to reach out to me and my team for input than it is for my team to reach out to them. They're always on top of things!

What impresses you about the Victorious?

The results they’ve produced and the growth we’ve had in organic traffic has been phenomenal.

Are there any areas for improvement?

It's hard to think of any.

BACKGROUND

Introduce your business and what you do there.

I’m a partner at Burton and Company CPAs. We’re a full-service CPA accounting firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Victorious?

We wanted to raise our search presence in order to facilitate new advertising goals and improve client generation.

SOLUTION

What was the scope of their involvement?

We had an introductory meeting where they explained how SEO works, why it’s important, and what it would bring to the table in terms of helping us reach our goals. After that, they worked with me to develop a list of keywords. I wrote most of the content and they advised me on the best ways to present it and make it efficient from an SEO perspective. They also helped backlink some of our content.

What is the team composition?

I worked with an account manager on a regular basis and also occasionally dealt with their head of sales.

How did you come to work with Victorious?

I heard about them by word of mouth, then looked them up online and set up a meeting. They took the time to explain their strategy to me, which I appreciated since I was an SEO novice. I also liked that they’re a company with a narrow focus and they didn’t try to bundle in other services I didn’t need.

How much have you invested with them?

Our campaign cost around $16,000.

What is the status of this engagement?

We worked with them from January–April 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since our firm handles taxes, there are some major government and commercial players in our market. That can be hard to compete against, but we saw the effects of Victorious’s work almost immediately. Within a couple weeks of implementing the SEO, there was a significant increase in the number of client leads coming from online searches.

Beyond that, they’ve deepened my own knowledge of SEO and the strategies I should use in the future to optimize our content and ensure that our website is SEO-friendly.

How did Victorious perform from a project management standpoint?

We kept in touch through a mix of scheduled calls, emails, project management software that let me monitor their progress. There was constant communication throughout the project and it was very collaborative, even though we were on opposite sides of the country. This is a seasonal business, and they were really accommodating of our calendar—we brought them on board partway through the tax season and had to move quickly so everything was implemented before the season ended.

What did you find most impressive about them?

They delivered great customer service, a smooth user experience, and expert service for a great value. It was a good experience all around.

Do you have any advice for potential customers?

If you’re a small business, it’s likely that you’re too busy to create enough content for them to work with and make the strongest impact on your business. Before you start an SEO campaign, try to ensure that your site is in the best possible shape to maximize the results.

BACKGROUND

Please describe your company and your position there.

We are an education company that creates mobile apps for schools. I am the head of marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Victorious?

We hired Victorious to create and implement SEO strategies for two specific product launches.

What were your goals for this project?

Our goals were to increase organic traffic, conversions, and overall visibility of our key products. We also wanted to increase the number of non-branded keyword rankings on first page results. 

SOLUTION

How did you select this vendor?

After finding them through a search, we compared their efficacy and reviews against competitors. 

Describe the project in detail.

The two primary projects, each of which spanned about six months, involved creating keyword strategies and conducting technical site audits. After those were completed, we began an ongoing link-building partnership that includes consultation for website- and marketing-related issues. After identifying an additional need for content creation, Victorious' team stepped in to produce content for us as well.

What was the team composition?

A dedicated account manager handles all communication, presents monthly reports, and leverages team resources. We also have a dedicated strategist who oversees the technical and strategic aspects of our SEO.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Within six months we were ranking in the top 3 results for 43% of all targeted keywords, with a 76% increase in overall ranking keywords (8099 vs. 14248). We also experienced a 25% increase in total keywords on page 1 (1493 vs 1868) and a 36% increase in organic entries to targeted pages. We are currently outranking our primary competitor for a handful of high value, high volume keywords.

How did the Victorious perform from a project management standpoint?

They're organized, responsive, and easy to work with. Not only does Victorious manage the strategy they implemented and monitor deficiencies, but they have also tailored their reporting to meet our specific requests and provide the best assistance possible.

What impresses you about the Victorious?

Their responsiveness, results-oriented approach, and strategic talent are impressive.

Are there any areas for improvement?

There are none that I am aware of!

BACKGROUND

Please describe your company and your position there.

I co-founded Felix Gray, an eyewear company. I also serve as the chief revenue officer.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Victorious?

We hired Victorious to create and execute an overall SEO strategy.

What were your goals for this project?

We wanted to grow non-branded keyword rankings, organic traffic, and conversions. As a new company, we also wanted the engagement to be a learning opportunity.

SOLUTION

How did you select this vendor?

We got a referral and reached out to Victorious. They were hungry for new business, just like us. We had a few calls and then quickly came up with a plan.

Describe the project in detail.

The initial scope was a two-month sprint that included a technical audit and keyword strategy. After they completed those steps, we started link building and consulting for site- and marketing-related issues. These services are ongoing.

What was the team composition?

We work directly with a dedicated account manager and a dedicated strategist. The former handles communication, reports, and a team behind the scenes. The latter oversees the technical and strategic end of SEO.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

At the start of work, we were ranking for 200 – mostly branded – keywords. Now, we rank for 2,400 keywords, with over 250 non-branded page-one results. We rank third for highest-priority keywords – those with 27,100 monthly search volumes – that have great conversion potential. In addition, non-branded clicks and impressions have risen significantly. We estimate ROI is over 10–1. Patience has paid off.

How did the Victorious perform from a project management standpoint?

They're organized, responsive, and easy to work with. Not only did Victorious manage the strategy and keep tabs of dependencies on our end, but they’ve tailored reporting to meet our specific needs. They provide as much assistance as possible.

What impresses you about the Victorious?

Victorious has been with us every step of the way. Not only do they execute the strategy, but they thoroughly explain the reasoning. The team is very receptive to feedback; they want to do things right. I can't say enough about this team.

Are there any areas for improvement?

While every business can improve, our relationship is top-notch.

BACKGROUND

Please describe your company and your position there.

I am a Growth Marketer at a SaaS company located in the SF bay area.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Victorious?

We needed SEO experts to make strategic site- and marketing-related decisions.

What were your goals for this project?

We wanted to increase overall keyword rankings, unbranded organic traffic, and organic lead generation.

SOLUTION

How did you select this vendor?

We found them through a Google search. They had an impressive SEO.

Describe the project in detail.

The contract included ongoing keyword research, technical audits, monthly link building (20–25), and consulting services. They led the overall SEO strategy and did ad hoc data pulls. The team requested feedback and approval before executing each tactic.

What was the team composition?

We worked with a dedicated account manager and a dedicated strategist. The former created monthly reports while the latter oversaw the technical aspects.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Organic leads rose significantly within six months. Our first-page Google keyword rankings increased 85%. Top-three keywords increased 138% in the same period.

How did the Victorious perform from a project management standpoint?

They were organized, responsive, and efficient; complex turnarounds only took a few days. We communicated mainly via conference calls. We also met for lunch and held in-person marketing meetings.

What impresses you about the Victorious?

The team is incredibly easy to work with. They’re collaborative partners that helped us at each step of the way.

Are there any areas for improvement?

More follow-up reporting on the initial goals – in addition to continuous performance readouts – would be helpful. Getting in-house writers would also be great.

BACKGROUND

Please describe your company and your position there.

I’m a leasing and sales agent at a commercial realtor that specializes in industrial and office properties.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Victorious?

We were looking for online advertising and SEO services. We needed to increase our online visibility to stay competitive in finding new clients.

What were your goals for this project?

We wanted to generate new leads, create more business, and show up higher on Google search results.

SOLUTION

How did you select this vendor?

They were the first result when we were doing research, which reflects very well on their ability to deliver on SEO services. They were also the most professional among the companies we were considering.

Describe the scope of their work in detail.

They wrote blog posts, created links, and provided several other services in line with improving our Google ranking.

What was the team composition?

I worked closely with our project manager and occasionally interacted with the principal. They’re a very interactive group, and they’re always happy to get a second opinion when we need one.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Prior to the engagement, my web page was weeks old with no significant traffic. After a few short months with Victorious, we were seeing 90 visitors a month and that number is rapidly increasing. They did what I thought was impossible. Also, my business now appears on the first page of Google results for several relevant searches.

How effective was the workflow between your team and theirs?

They’ve done a great job. I’ve worked closely with the head of my SEO campaign, and we talk every week about what to expect and where we are now. He’s always honest and available to discuss/answer questions.

What did you find most impressive about this company?

I was astounded by how much they knew about SEO, and the progress we’ve made is remarkable. We were also very impressed by how quickly we saw the results of their work. They shattered my expectations and have gone above and beyond what I thought was possible.

Are there any areas for improvement?

None come to mind. I’ve been shocked by their intelligence, work ethic, and progress throughout my campaign. They are the only SEO company I can recommend, as their work is unmatched.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and founder of Brainscape. We’re a web and mobile platform to help students of all ages study more efficiently using adaptive flashcards. Users can create, share, discover, and study those flash cards in a collaborative open marketplace, then upgrade to Brainscape Pro for premium features.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Victorious SEO?

We were looking for help with SEO strategy for our business.

SOLUTION

What was the scope of their involvement?

They helped us to determine the right organization for our site to create technical tactics and sitemaps in a way that made it easier for Google to crawl the site more frequently. They set up dashboards to better understand where we stood.

The highlights of their work consisted of both onsite technical SEO as well as off-site link building. It consisted of things such as looking at our title tags, meta description tags, the way the HTML is structured on the page, and making sure that content is visible and discoverable by Google very easily.

When it comes to link-building, they have a proprietary network of writers, blogs, and other media outlets with whom they partner with for content. In return, they have links in that content pointing back to clients’ sites. This process is by no means gaming the system, but just taking advantage of an opportunity to actually write and proliferate good content on behalf of their clients in a way that improves our SEO.

What is the team composition?

We’re mostly in contact with Kyle Redmond Teese (Director of Accounts, Victorious SEO).

How did you come to work with Victorious SEO?

They approached me via email—the only cold email I have ever replied to from a potential vendor. They were impressive even from that very first interaction. Very rarely are cold emails personalized other than maybe putting a name in or the name of a company. They had checked out our website and done a deep dive into the source code, finding a couple of quick win SEO fixes for us. I really liked that approach and I learned a little something about sales from them in the process.

What is the status of this engagement?

We started working with them in March 2017 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve more than doubled our organic traffic in the past year. The number of flashcards created has now exceeded 200 million but until we met Victorious, the content wasn’t organized in such a way that users were able to find it on Google.
SEO is more of an accumulation of hundreds of little wins. They catch up with us on a monthly basis and put together detailed reports that help identify and prioritize any SEO deficits or opportunities that we have to work with.

Some things worked better than others and they were quick to admit what wasn’t working, then shifted gears. Overall, the lessons learned and the things we’ve evolved to spend more on has been well worth it. I think about growing our web presence a lot differently now, having worked with them for a year.

How did Victorious SEO perform from a project management standpoint?

They reply to emails within a day. We communicate with them via Slack, email, comments on Google Docs, Google Slides, and Google Spreadsheets. No matter what, they reply within a day. They’re quite efficient and work with our varied productivity tools pretty well.

What did you find most impressive about them?

Their adaptivity to us as a client has been impressive. A lot of consultants are rigid in their need to use their own reporting dashboard, while Victorious changed their process to suit us. It was refreshing to see that in them.

Are there any areas they could improve?

Overall, I don’t think so.

Do you have any advice for potential customers?

SEO is a really difficult and sometimes dark art. It’s valuable to get as smart about SEO yourself first and when you meet them, come prepared with plenty of questions. Read Moz, Neil Patel’s blog, and other SEO media outlets. If you really want to make sure they’re targeted to what matters for you, do your own homework. Otherwise, they might end up spending time on work that isn’t as much of a priority if you had done your own work to drive the project the right way.

BACKGROUND

describe your company and your position there.

I am the General Manager in charge of leading foreign expansion. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Victorious?

We wanted the best SEO we could achieve for our target market.

What were your goals for this project?

To improve our search engine rankings and gain authority in the industry.

SOLUTION

How did you select this vendor?

We found them through an Internet search.

Describe the project in detail.

We had a 6-month contract with Victorious. First, we set up the project and aligned our views and goals. Then, we collaborated to generate content. Victorious offers resources that are hard to do by ourselves. They handle backlinking, while our team manages the content and technical aspects with their assistance.

What was the team composition?

We have a project manager through whom we do everything. We don’t need to reach out to different people to get things done.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Excellent. Within six short months, we have seen more organic traffic, stabilized our reputation, and we started to rank on the first page of search engine results. Search engine algorithms now see our company as relevant. Victorious was very easy to work with, and communicated well despite being halfway around the globe.

How did the Victorious perform from a project management standpoint?

They were responsive, active, and pleasant. Their goals were very focused, and they know what they need to do. They also answer questions directly so that our team can easily begin work.

What impresses you about the Victorious?

Their flexibility in tweaking our timeline and content making after signing our contract. Basically, they could adapt to changes that we made and alter their workflow to suit our needs.

Are there any areas for improvement?

We could use more technical details, but that's more of a personal preference and could be irrelevant for most other service users.

BACKGROUND

Please describe your company and your position there.

I am the co-founder and marketing director of a fashion brand that uses profits to feed children in need.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Victorious?

We hired Victorious to improve our SEO.

What were your goals for this project?

We wanted to drive more traffic to our site and increase our overall sales.

SOLUTION

How did you select this vendor?

We found Victorious through a Google search and decided to use them based on positive reviews. One of their account managers and I discussed their workflow and organization before starting our collaboration.

​​​​​​Describe the project in detail.

They started with working to understand our brand and needs. They then selected keywords to target and I wrote multiple rich content pages, which they implemented on the site. They also performed a thorough SEO clean-up on each page.

What was the team composition?

I worked with a project manager who answered my questions and provided me with weekly update reports.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Between September 2017 and January 2018, our site improved its ranking for various keywords, amassing a total of 915 positions for target keywords identified at the beginning of the campaign. We achieved 50% growth for the total number of keywords ranked by Google. In September 2017, only 33 keywords were ranked on the first page. By the beginning of February 2018, there were 59 keywords on the first page of Google SERPs. Ranking for highly coveted positions meant higher conversions and more qualified leads.

How did the Victorious perform from a project management standpoint?

Their team is pleasant and responsive.

What impresses you about the Victorious?

Their communication and knowledge of SEO are great. It felt good working with Victorious, it was a very pleasant experience overall.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Green Living Planet in San Francisco, which provides commercial janitorial services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Victorious?

We wanted to get more business from our website. We’re looking for contract jobs.

SOLUTION

What was the scope of their involvement?

They provided SEO services. They worked on keyword rankings and helped us to get a better ranking on Google. They did link building to enhance the SEO. We discussed keyword research. With an extra fee, they wanted us to lengthen the content to a higher word count so we made more pages. They recommended that I hire someone to write my blog to increase the word count

How did you come to work with Victorious?

I found them on Google where they showed up as a number 1 ranking so I interviewed them. They are based in San Francisco and I liked that they are local. I was confident they could help me.

How much have you invested with them?

I invested $15,000.

What is the status of this engagement?

We worked together from January to October 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They definitely helped our ranking. I’m satisfied with their work. I have more leads coming in, some from Google and some from other sites. There was a lot of improvement.

How did Victorious perform from a project management standpoint?

They did really well. Whenever I asked them a question, they responded quickly. We have a monthly conference call to review our ranking status. I have a report every month showing the work they’ve done, which was great. I was mainly in contact with a project manager. We communicated over phone and email.

What did you find most impressive about them?

What I liked the most was the monthly reporting and having 1 point of contact. Whenever I have a question, I can reach out and get a response right back.

Are there any areas they could improve?

No. From the customer point of view, the most important thing is the communication and knowing what they’re doing for us. They did well with that.