Vicert

BACKGROUND

Introduce your business and what you do there.

I’m a PLM and CAD consultant for an engineering company. We provide precise digital design and manufacturing data solutions that streamline CAD/CAM workflows from concept to production.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Vicert?

We needed help strengthening our brand presence, generating qualified leads, and supporting business growth through targeted digital marketing, strategic messaging, and improved customer engagement.

SOLUTION

What was the scope of their involvement?

Vicert managed the end-to-end marketing and growth scope for our company, including brand positioning and messaging, website and landing page optimization, digital marketing strategy, lead-generation campaigns, content development, and performance tracking. Key deliverables included a refined brand narrative, optimized web assets, marketing collateral, campaign creatives, and ongoing analytics and reporting.

Specifically, they delivered a refreshed website with optimized service pages, dedicated landing pages for lead generation, branded messaging and copy, digital ads and campaign creatives, email marketing templates, and supporting marketing materials such as presentations and sales enablement assets.

How did you come to work with Vicert?

We found them through an online search. We chose them over other options because they had high ratings, were close to our geographic location, offered good value for the cost, and had company values aligned with ours.

What is the status of this engagement?

We worked together from April 2025 to January 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our project with Vicert resulted in measurable improvements across key growth metrics, including increased website traffic, higher engagement on core service pages, improved lead quality, and a stronger conversion rate from digital campaigns. We also saw clearer brand positioning, more consistent messaging across channels, and better visibility into performance through structured reporting and analytics.

While exact figures may vary by campaign and time period, our project with Vicert delivered clear, quantifiable gains, including:

• Website traffic increased by approximately 35%–45% within the first few months of campaign execution.
• Engagement on key service and landing pages improved by roughly 25%–30%, measured through time on page and interaction rates.
• Lead conversion rates increased by about 20%–25%, driven by improved messaging, page structure, and targeting.
• Lead quality improved, with a higher percentage of inbound inquiries matching our ideal customer profile.

We measured improvements in lead quality using a combination of qualitative and quantitative criteria aligned with our ideal customer profile. Specifically, we looked at:

• Firmographic fit: company size, industry, and manufacturing capabilities aligned with CAD/CAM and digital manufacturing needs.
• Technical relevance: inquiries that referenced specific CAD/CAM workflows, data translation, or manufacturing challenges rather than generic requests.
• Sales readiness signals: clearer project scope, defined timelines, and budget indicators in inbound forms and conversations.
• Conversion progression: a higher percentage of leads advancing from initial inquiry to sales-qualified leads (SQLs) and discovery calls.
• Sales team feedback: direct input from sales on reduced time spent disqualifying leads and improved close potential.

Together, these metrics confirmed that Vicert’s work was not only generating more leads but leads that were more likely to convert and deliver long-term value for us.

How did Vicert perform from a project management standpoint?

Vicert’s project management was highly organized and dependable. They communicated clearly via virtual meetings, set realistic timelines, and consistently delivered milestones on time. When adjustments were needed, they were proactive, transparent, and flexible, ensuring the project stayed on track without compromising quality.

What did you find most impressive about them?

What stood out most about working with Vicert was their ability to quickly understand our highly technical offerings and translate them into clear, compelling messaging. They combined strategic thinking with hands-on execution, were responsive and collaborative throughout the process, and consistently focused on measurable outcomes rather than just deliverables.

Are there any areas they could improve?

While their execution and responsiveness were excellent, additional forward-looking recommendations for sustaining engagement and scaling campaigns might have added extra value.