Velove Branding House

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Swapps, a software company. We specialize in development support, integrating applications, systems integration, and automation of web and mobile applications.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Velove Branding House?

We needed help with branding. We wanted a new, fresh image for our company that represented what we do and was connected to our purpose. We wanted something that connected with people and was aligned with our strategy.

SOLUTION

What was the scope of their involvement?

Velove Branding House provided branding services for us. One of the deliverables was a logo in different formats and backgrounds. We also received the isotype, illustrations, templates for presentations, and a guide to using the brand, along with a brand manual. Additionally, Velove Branding House created the language messages for how we communicate our brand in English and Spanish, along with all the guidelines for how to use the brand.

What is the team composition?

We worked with five teammates from Velove Branding House.

How did you come to work with Velove Branding House?

We found them through a friend’s referral who highly recommended them.

What is the status of this engagement?

We worked together from September–November 2023.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Everyone loved the results. Finally, we connected our strategy to our brand. We felt more comfortable with this, and our clients loved it and now understood better what we do. It was also better for sales and easier to remember the brand. We increased our sales by 30% in the next year.

How did Velove Branding House perform from a project management standpoint?

Velove Branding House was very well organized and already had a structure for these types of projects. Everything was organized on a Miro board. We had weekly meetings where we could see the progress and received all deliverables on time. We had virtual meetings and meetings at their office. We also communicated via email and chat.

What did you find most impressive about them?

The most impressive aspect was Velove Branding House’s process. It wasn’t only about developing something visual but something that truly connected with our purpose. It connected with our team, aligned with the strategy and the founders’ purpose, and also aligned with the trends and the customers we wanted to target.

Are there any areas they could improve?

There was nothing Velove Branding House could have done better. They were perfect.

BACKGROUND

Introduce your business and what you do there.

I’m the manager at an agribusiness, food production, and distribution company. We have three business lines.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with  Velove Branding House?

We wanted to achieve uniformity among our business lines. We wanted to do all the new branding for the three lines, including our spices brands, one of our oldest with 11 years on the market.

SOLUTION

What was the scope of their involvement?

We initially had a briefing process with Velove Branding House. We’d done it ourselves in the past with another company to determine our competitors, how they communicated with their clients, their colors, and more. We provided Velove Branding House with these results and had a couple of sessions to translate that into an action plan.

What was the team composition?

We worked with Paulo (Creative Director), and he had two teammates supporting him in the creative area.

How did you come to work with the Velove Branding House?

We did an analysis to gather information about the best local studios for the project. We chose about four service providers and had a series of interviews. With Velove Branding House, we had a great understanding from the first meetings. We also liked their proposal and style, so they were an excellent match for our business.

How much have you invested in them?

We spent between $4,000–$5,000.

What is the status of this engagement? 

We started working together in November 2021, and they finished the project around March 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We loved the results; we grew our sales after the project, so we already have tangible results. Moreover, our product now looks better than highly positioned or imported brands that are our competitors.

How did Velove Branding House perform from a project management standpoint?

They were great. We took a bit longer than planned, but it was because we added new things along the way. Nonetheless, Velove Branding House respected our budget; we had no additional costs.

What did you find most impressive about them?

Velove Branding House was great at helping us identify new names to make our brand sound more in tune with what our consumers look for. They also made our logo match the product while maintaining a certain level of originality. Overall, we trusted their criteria to find areas of opportunity in every project.

Are there any areas they could improve?

They’ll always find ways to improve their work, but I couldn’t point anything out in particular.