Vatra Agency

BACKGROUND

Please describe your company and position.

I am the Head of Sales of Albaelettrica

Describe what your company does in a single sentence.

Founded in 1993, Albaelettrica is a leading Albanian distributor and engineering solutions provider specializing in electrical equipment, professional lighting, HVAC, and smart automation systems.

Headquartered in Tirana with regional branches in Albania and Kosovo, the company delivers technical design, panel assembly, and installation services for major residential, commercial, and industrial developments.

As an authorized regional partner for global manufacturers like ABB, Milwaukee Tool, and Mitsubishi Heavy Industries, Albaelettrica combines high-end product distribution with end-to-end project execution.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Vatra Agency to accomplish?

• Brand Awareness
• SEO
• PR
• Digital Marketing

SOLUTION

How did you find Vatra Agency?

• Online Search
• Referral
• Clutch Site

Why did you select Vatra Agency over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Vatra Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Albaelettrica specializes in the wholesale and retail of civil and industrial electrical equipment, lightning and electrical systems design and installation.

In 2018 the company approached Vatra Agency to create a digital marketing and communication strategy. The challenge was to communicate via Social Media and other digital channels, paid or organic, the wide range of company’s products to thousands of people in Albania every month. The main goal was directing costumer’s attention towards Albaelettrica’s products and services. . After the research phase, which was focused on the needs of the company, we came up with a communication strategy which was perfectly integrated not only with all digital channels, but even more importantly, with all the PR and BTL moves that the company carries out to promote products and the exclusive brands that it trades. 

We were able to strengthen this strategy with a new content strategy and an efficient posting calendar. We began by implementing a full digital approach, segmenting the audiences in order to convey different messages to each audience depending on their location and the products of their interest. Through this process, we identified a number of successful base audiences, allowing us to know our audience and improve our communication month by month.

During this time, we worked simultaneously with the Albaelettrica team increasing their expenditures and achieving a ROAS higher year by year.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered consistent year-over-year growth in advertising performance, including increased campaign investment and a higher ROAS. Through audience segmentation, targeted messaging, and an optimized content calendar, Albaelettrica also expanded its monthly reach, improved customer engagement, and strengthened brand visibility across Albania.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Vatra Agency managed the project efficiently and professionally. They consistently delivered content and campaign materials on time, maintained clear communication, and responded quickly to our requests. Their flexible and collaborative approach allowed them to adapt the strategy to our evolving business needs.

What was your primary form of communication with Vatra Agency?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What has impressed us most is Vatra Agency’s ability to combine creativity with a data-driven approach. Their team quickly understood our diverse product range, identified the right audiences, and continuously optimized the strategy to improve communication and campaign performance.

Are there any areas for improvement or something Vatra Agency could have done differently?

There were no major areas of concern. As with any long-term collaboration, there is always room to explore new formats, channels, and creative approaches. Vatra Agency remained open to feedback and continuously adapted the strategy to support our evolving goals.