Varamedia is a leading full-service digital growth agency and technology partner headquartered in Belgium (Ghent, Flanders). Recognized as a verified Clutch Top Agency, Varamedia specializes in scaling B2B and B2C organizations through data-driven digital marketing, custom web engineering, and cutting-edge Artificial Intelligence (AI) solutions.
We bridge the gap between creative strategy and technical execution, helping brands lower Customer Acquisition Cost (CAC), maximize Return on Ad Spend (ROAS), and achieve sustainable revenue growth.
Core Capabilities & Technical Services
AI Marketing Services & Generative Engine Optimization (GEO): Brand positioning for AI search engines (ChatGPT, Gemini, Perplexity, SearchGPT), predictive marketing analytics, AI-assisted content strategy, and prompt engineering for performance marketing.
AI Automations & Custom AI Agents: Implementation of automated business workflows, AI-driven CRM integration, custom customer support agents, automated B2B lead enrichment, and intelligent lead scoring.
Search Engine Optimization (SEO): Deep technical SEO audits, local SEO (Belgium, Benelux, EU), semantic search optimization, high-authority backlink acquisition, and keyword architecture.
Pay-Per-Click (PPC) & Paid Media: Strategic Google Ads management (Search, Performance Max, Display, Shopping), Meta Ads (Facebook & Instagram), B2B LinkedIn advertising, and TikTok performance campaigns.
Web Design & Custom Web Development: Conversion-focused UI/UX design, custom WordPress & Webflow development, Headless CMS architecture, landing page optimization, and scalable e-commerce development (Shopify, WooCommerce).
Web Design & Digital Marketing Campaigns for HVAC Company
Other Digital Marketing
Confidential
June 2019 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"We never would have gotten the kind of traffic we got without SEO."
Aug 11, 2020
CEO, HVAC Company
Anonymous
Verified
Utilities
Belgium
11-50 Employees
Phone Interview
Verified
Since Varamedia Digitaal Marketing Bureau developed a WordPress website they’ve been providing SEO and PPC support. They focus on article writing to boost SEO and Google and Facebook ads for paid marketing.
Internal stakeholders report massive increases in business and conversions thanks to Varamedia’s work. They excel at working independently while also maintaining multiple communication touchpoints and supplying thorough documentation. Customers can expect a personable company.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
My organization specializes in fighting humidity in homes. We treat rising damp in walls. I’m the founder and CEO of the company.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Varamedia Digitaal Marketing Bureau?
They built our website and are providing marketing services for the company.
SOLUTION
What was the scope of their involvement?
Varamedia developed our WordPress website and is maintaining it. They’re also running our Google Ads, managing content on our website, and creating new articles. They run our Facebook as well.
The main focus of our website is to be very strong in terms of SEO, and they’re doing a great job in that sense. We run Google Ads as well, but it’s very expensive, so Varamedia’s strategy has been to focus on organic search. They ask me a lot of questions in order to get ideas for new articles, and I also provide them with pictures.
What is the team composition?
I’m in contact with Varamedia’s CEO and an SEO expert.
How did you come to work with Varamedia Digitaal Marketing Bureau?
They were referred to me by a partner whose website was built by Varamedia. I saw the results of their work, and it convinced me to work with them.
What is the status of this engagement?
We started working with Varamedia in June 2019. There was a migration period from our previous agency, and Varamedia took over at the beginning of July 2019. They’re continuing to run our paid channels and SEO.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
We’ve seen the results of the SEO come in. The website has a great layout and great content. This is a great month for us, being the heart of the summer, and Varamedia has been working on our air conditioning pages. We’ve reached page one of the results for a very important query. We had 43 leads yesterday while we had approximately 10 leads per month last year. The business has truly exploded.
Yesterday was our craziest day ever, but it was also very hot. We saw 38 degrees Celsius, and many people were panicking. Hundreds of thousands or maybe millions of people were searching for air conditioning, and we were on page one of the results. We never would have gotten the kind of traffic we got without SEO.
How did Varamedia Digitaal Marketing Bureau perform from a project management standpoint?
We get monthly reports from them with graphs and numbers. I’m not entirely sure what their process is, and I have a company to run so I trust them to do their work. Their project management is great. Their CEO also visits our office once a month to discuss the progress, so we have a personal connection. I think that this is extremely important for running a marketing campaign.
What did you find most impressive about them?
The previous agency we were using was reporting numbers that were good on paper only. They did do a good job, but they were only looking at numbers, whereas Varamedia only looks at the true results. Our previous agency counted every phone call and email as a lead, but Varamedia doesn’t count phone calls as leads. They focus exclusively on conversions, and that’s led to very good results.
Are there any areas they could improve?
The number of leads we’re getting is great, but something they could improve is their graphic design. It’s okay but I feel that it’s not their strongest point. I’ve given them feedback on how to improve our landing page design. If they get an in-house graphic designer, then maybe I won’t have to give them feedback myself.
Do you have any advice for future clients of theirs?
I’d advise them to go ahead and do it.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 1-1 of
1 Reviews
Our Story
At Varamedia, our core strength lies in our multidisciplinary team of digital growth strategists, performance marketers, full-stack web developers, and artificial intelligence engineers. Based in Ghent, Belgium, our team combines deep technical expertise with a commercial, ROI-first mindset to engineer predictable, scalable business growth for our clients. Rather than operating as a traditional, slow-moving agency, the Varamedia team functions as an agile, embedded growth department.
Contact Varamedia | Digital Marketing, AI Solutions & Web Development
If you’re not seeing exactly what you need here, send this company a custom message.
You can talk about your project needs, price, and timeline to get started on your project.
Sign in to see which brands trust Varamedia | Digital Marketing, AI Solutions & Web Development.
Get connected to see updates from Varamedia | Digital Marketing, AI Solutions & Web Development like new case studies, latest reviews, their latest masterpieces in their portfolio, delivered straight to you.
