Upriver Ecommerce Private Limited

BACKGROUND

Please describe your company and position.

I am the CEO & Co-founder of a clothing company

Describe what your company does in a single sentence.

a lifestyle brand based on the simplicity of summer and our dedication to the environment. We make swimsuits out of recycled plastic bottles to help protect the places that we love.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Upriver Ecommerce Private Limited to accomplish?

• Our primary hurdle emerged from our entry into one of the most competitive industries, where various players had established their presence, particularly excelling through their D2C websites. Our goal was not just to fit in but distinctly set ourselves apart from the crowd. Upriver proved their expertise in performance and retention marketing for our D2C website

SOLUTION

How did you find Upriver Ecommerce Private Limited?

Referral

Why did you select Upriver Ecommerce Private Limited over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Upriver Ecommerce Private Limited were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The engagement was initiated with an assessment of our existing brand website. This involved a comprehensive evaluation of its design, functionality, user experience, and how well it aligned with our objectives. The tasks undertaken spanned a wide range, from creating content and refining the design to optimizing technical elements, data analysis, improving user experience, and closely monitoring performance. 

The second phase was equally important where upriver implemented full funnel strategy, emphasizing the importance of performance and retention marketing in our D2C pursuits. Through performance marketing, they sparked immediate engagement and sales, while retention marketing cultivated customer relationships, fostering loyalty and recurrent transactions. 

Their strategic approach also led to an increased Average Order Value (AOV) and an enhanced conversion rate. These combined efforts paved the way for our business to achieve profitability right from its outset.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A business associate recommended collaborating with Upriver due to their proficiency in Performance & Retention Marketing. Acknowledging the critical significance of our D2C website in generating significant online sales, we enlisted Upriver's support to enhance its operational efficiency. 

Our partnership with Upriver centered on key objectives, particularly enhancing Conversion Rate Optimization (CRO) to maximize our website's effectiveness and increasing our ROAS through improved performance marketing.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They just know their stuff and that’s all you need to know. We love the fact that they just take it all off our shoulders and they took care of the project, allowing us to focus on other parts of our business.

What was your primary form of communication with Upriver Ecommerce Private Limited?

Virtual Meeting

What did you find most impressive or unique about this company?

We are satisfied with the project

Are there any areas for improvement or something Upriver Ecommerce Private Limited could have done differently?

Nothing for now

BACKGROUND

Please describe your company and position.

I am the owner & Founder of IT Service & Consulting Firm

Describe what your company does in a single sentence.

We are team of IT service and consulting

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Upriver Ecommerce Private Limited to accomplish?

• We engaged the services of Upriver to assist our brand, as we were encountering challenges in selling our products on the online marketplaces. Our objective was to establish a presence on platforms for both India and various global markets. Upriver effectively supported us in achieving this by overseeing multiple online marketplaces for product sales. Additionally, they devised strategies for our expansion, employing various tools to enhance our sales volume and overall profitability.

SOLUTION

How did you find Upriver Ecommerce Private Limited?

Online Search

Why did you select Upriver Ecommerce Private Limited over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Upriver Ecommerce Private Limited were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Upriver examined various categories and executed an intelligent strategy to increase our sales and boost our brand's growth while maintaing a reasonable ACOS. They held responsibility for online marketplaces, both within India and internationally. Their approach revolved around leveraging data to make informed decisions.Thoroughly analyzing data, they identified consumer preferences and trends with great precision. 

This enabled them to formulate a sales approach tailored to resonate with the target audience. Upriver ensured that discounts and promotions were effectively communicated to the audience.The advertisment campaigns were designed and managed super efficiently. Our organic ranking enhanced, resulting in heightened visibility and a reduction of 35% in Advertising Cost of Sale (ACOS) in a tenure of 12 months, while our sales quadrapuled.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Upriver played a important role, leveraging diverse technological tools such as Perpetua and Gorilla to significantly enhance our performance on these marketplaces.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They deliver the project earlier than expected and we are so pleased with it

What was your primary form of communication with Upriver Ecommerce Private Limited?

In-Person Meeting

What did you find most impressive or unique about this company?

They carried us along throughout the project

Are there any areas for improvement or something Upriver Ecommerce Private Limited could have done differently?

We are so impressed.

BACKGROUND

Please describe your company and position.

I am the Co - Founder of Whizz

Describe what your company does in a single sentence.

I'm the Co - Founder of a Retail company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Upriver Ecommerce Private Limited to accomplish?

• We engaged UpRiver Ecommerce Private Limited to provide assistance in bolstering our external media relations initiatives.

SOLUTION

How did you find Upriver Ecommerce Private Limited?

Online Search

Why did you select Upriver Ecommerce Private Limited over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Upriver Ecommerce Private Limited were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our objective was to expand our brand awareness endeavors and foster connections with the media. Specifically, we aimed to enhance our efforts within certain verticals, with a primary focus on the federal government and public sector domains. Upriver Ecommerce Private Limited possessed valuable existing relationships and could effectively assist in strengthening our network within these public sector verticals.

Throughout the collaboration, they consistently welcomed our input. As a cohesive team, they excelled in establishing clear expectations and presenting valuable suggestions. Upriver Ecommerce Private Limited consistently offered guidance and assistance in a manner that was geared towards achieving optimal outcomes, even if it diverged from our initial internal concepts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The team at Upriver Ecommerce Private Limited strategically concentrated on securing placements of the highest quality, ensuring the achievement of our objectives by distributing these placements across our critical verticals. While emphasizing cyber and tech, they also explored opportunities within industry-related verticals.

Leveraging their wealth of experience, they consistently offered insightful guidance and set clear expectations. Through their concerted efforts and unwavering support, Upriver Ecommerce Private Limited significantly contributed to our goal attainment. Their willingness to collaborate and dedication to goal achievement set them apart as exceptional team players, particularly in comparison to other agencies we had previously collaborated with.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Throughout our partnership, UpRiver Ecommerce Private Limited consistently exhibited a high degree of flexibility. Their exceptional communication skills ensured that I was always well-informed and kept in the loop. The team meticulously curated an exhaustive list of tasks, maintaining vigilance over each item's priority and status. Their diligence in monitoring items prevented any from slipping through the cracks, even if they were deprioritized or deferred. 

This meticulous approach extended to activities that didn't necessarily translate into immediate media opportunities; they diligently tracked all engagement and expressions of interest. This detailed record-keeping proved invaluable in facilitating transparent communication with senior management and stakeholders regarding ongoing initiatives.

What was your primary form of communication with Upriver Ecommerce Private Limited?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They demonstrated a sincere commitment to research and independent critical thinking, sparing me from being inundated with countless queries. Their proactive approach was evident through extensive groundwork, investing time to comprehensively grasp the context. Their writing was based solely on the information at hand, devoid of assumptions. The level of accuracy they maintained eliminated any need for micromanagement or fact-checking, a task that has often been required with other agencies.

Their initiative was truly commendable. I had complete faith in their ability to stay attuned to developments and take initiative without awaiting explicit permission, particularly when they recognized viable opportunities. They stood out as one of the most exceptional agencies I've had the privilege to collaborate with.

Are there any areas for improvement or something Upriver Ecommerce Private Limited could have done differently?

To witness tangible outcomes, I strongly advise honoring your commitments and promptly granting approvals when necessary

BACKGROUND

Please describe your company and position.

I am the Chief Executive Office

Describe what your company does in a single sentence.

We are vertically integrated design house with an innovative global platform.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Upriver Ecommerce Private Limited to accomplish?

• Our brand faced challenges in achieving growth on Amazon over the past 6-8 months. We encountered a dynamic and competitive landscape, with new entrants introducing brands and products on a monthly basis. We sought agencies with a demonstrated mastery of the Amazon platform.

SOLUTION

How did you find Upriver Ecommerce Private Limited?

Online Search

Why did you select Upriver Ecommerce Private Limited over others?

• High ratings
• Close to my geographic location
• Great culture fit

How many teammates from Upriver Ecommerce Private Limited were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Upriver team understood the competitive terrain and devised both short-term and long-term strategies to navigate our brand's presence on Amazon. The blueprint encompassed a comprehensive approach spanning pricing, content enhancement, review management, warehousing logistics, and advertising endeavors to ensure seamless implementation. They infused high-performing, contextually pertinent keywords into the title and backend search terms, effectively emphasizing the distinctive value proposition of our product. 

Furthermore, they meticulously honed in on targeting emerging rivals, deploying tactics such as coupons and Buy-X-Get-Y promotions to enhance visibility. Remarkably, within a span of just 3 months, our sales surged by an impressive 23%, thanks to Upriver's skillful listing optimization, astute advertising strategies, and agile management system. Upriver's ongoing collaboration fuels our aspirations for even more robust growth in the times ahead.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We encountered a host of challenges. The escalating demand for specific products prompted our competitors to continually introduce new offerings into the market at lower price points. These competition raised the CPCs. Concurrently, we were also eager to expand our customer base, aiming to connect with a previously untapped audience of potential new customers. However, the process was complicated by the exceptionally competitive nature of the generic keywords within our product category.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was completed earlier than expected and we are so impressed

What was your primary form of communication with Upriver Ecommerce Private Limited?

Email or Messaging App

What did you find most impressive or unique about this company?

They are so great at what they do.

Are there any areas for improvement or something Upriver Ecommerce Private Limited could have done differently?

Nothing