Unmarketed Labs

Unmarketed Labs is a Pune studio that takes software products from idea to launch with a single team. Founded by Utathya Ghosh in 2025, we work mostly with startups and small businesses that want something real in front of users quickly, without coordinating a separate brand agency, design studio and development shop.

We focus on three kinds of work. First, AI development: assistants and features that do useful work inside a business, such as answering questions from your own documents, searching internal data and automating repetitive steps. Second, web and app design and development: product websites, web applications and mobile apps, typically built on Next.js, React, TypeScript and Node.js. Third, custom software: internal tools and SaaS products built around how a team actually works.

The people who plan and design your product are the same people who build it, which keeps decisions intact from the first workshop to the production release. Each project runs through strategy, design, build and launch, and launch covers search setup, analytics and a clean handover.

Not sure where AI fits yet? Our fixed-fee AI Opportunity Audit (INR 51,000, one to two weeks) produces a prioritised, costed plan. Custom builds start from INR 1,00,000. We meet clients in person across Pune and work remotely with teams elsewhere.