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UNFYS Consulting Ltd

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Build a revenue function that works without you.

UNFYS is a fractional CRO and RevOps consultancy for B2B founders in the UK. We help founder-led businesses build revenue functions that work without the founder in the room — covering sales process design, CRM architecture, pipeline management, and go-to-market strategy.

  • Min project size
    $10,000+
  • Hourly rate
    Undisclosed
  • Employees
    Freelancer
  • Locations
    Eastbourne, England
  • Year founded
    Founded 2023

Overview by:

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Ben Zarif
Fractional CRO and RevOps Consultant About the Team

1 Locations

  • Eastbourne , England

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    Our Story

    UNFYS exists because most founder-led businesses don't have a revenue problem — they have a dependency problem. The founder is the reason deals close, and that's a ceiling.

    I build the infrastructure that removes it: sales process, CRM, pipeline, team. Embedded inside the business, not advising from outside it. The goal is always the same — a revenue function that works without me in the room.

    Meet the Team

    Ben Zarif

    Ben ZarifFractional CRO and RevOps Consultant

    Fractional CRO and RevOps consultant with 10+ years building revenue functions for B2B founders in the UK. Embedded commercial leadership for businesses between £500k–£50M ARR ready to scale without founder dependency.

    What Sets Us Apart

    Embedded in the work, not commenting on it

    Most consultants observe and recommend. UNFYS operates inside the business — in pipeline reviews, managing the team, rebuilding the CRM, accountable for outcomes. The difference isn't the advice. It's who does the work.

    Diagnosis before prescription

    Every engagement starts with Discovery Week — a structured diagnostic that maps the revenue function as it actually is, not as it's assumed to be. No ongoing work begins without a clear picture of what needs fixing first.

    Built for handover, not dependency

    The goal of every engagement is a revenue function that works without us in the room. Processes documented, CRM running honestly, team able to execute. A good fractional leader builds toward the end of their own engagement.

    Quick Facts

    3 years in business

    Tools and Technology

    HubSpot
    Google Workspace
    Netlify
    Zoho CRM
    Pipedrive
    Salesforce
    GitHub
    Google Sheets
    Google Docs
    Fireflies.ai
    Zapier
    Make

    Commonly Asked Questions

    Every UNFYS engagement starts with Discovery Week — a fixed-scope, fixed-fee diagnostic that runs before any ongoing work begins. Discovery Week covers the full revenue function: how the business currently sells, where deals are won and lost, what the CRM reflects versus what's actually happening in the pipeline, how the team is structured, and what reporting exists. It also covers the founder's involvement — specifically, where they're still the reason deals close and what that dependency is costing. The output is a written revenue roadmap: a prioritised breakdown of what needs building, in what order, and why. Clients finish Discovery Week with a clear picture of their revenue function as it actually is — not as it's assumed to be — and a specific plan for what comes next. From there, engagements move into a Project build, a Fractional CRO retainer, or occasionally an Advisory arrangement, depending on what the diagnostic shows is needed. The scope of ongoing work is always grounded in what Discovery Week found, not in a pre-packaged service offering. Nothing is prescribed before the diagnosis. That's the point.

    Direct and proportionate to what the business actually needs — not a fixed cadence of calls that happen regardless of whether there's anything useful to cover. In a Fractional engagement, the rhythm typically includes a weekly or fortnightly pipeline review, async availability between sessions for time-sensitive decisions, and board-ready commercial reporting on whatever cycle the business runs. There are no account managers or layers — clients work directly with Ben Zarif throughout. For Project work, communication is structured around milestones rather than a weekly check-in schedule. Progress is visible, blockers are raised early, and the work doesn't go quiet between sessions. On reporting: the goal is always to build reporting infrastructure inside the client's own systems — not to produce external reports that only exist in UNFYS documents. By the end of an engagement, the business should be able to run its own pipeline reviews, forecast accurately, and produce board-level commercial reporting without external help. That's what a working revenue function looks like. Confidentiality is taken seriously. NDAs are available before detailed conversations. Client work is anonymised in any public case studies.

    The best-fit engagements share a few characteristics: B2B, founder-led, real revenue already in place, and a founder who knows the sales process is too dependent on them but hasn't had the time or resource to fix it. In terms of stage, the sweet spot is £500k to £50M ARR — past early-stage guessing, not yet at the scale where a full-time CRO hire is justified. Often pre-Series A or at the point where investors are starting to ask questions about pipeline, forecast accuracy, and sales efficiency that the business can't yet answer cleanly. In terms of work: Fractional CRO engagements (embedded, ongoing commercial leadership), RevOps and CRM builds (particularly HubSpot), sales process design, and fixed-scope diagnostic projects. UK-based businesses preferred; European businesses considered for the right engagement. Sectors: primarily B2B SaaS, professional services, and B2B marketplaces. Complex sales with longer cycles and multiple stakeholders. Not transactional, not B2C. If there's uncertainty about fit, the honest answer is always: describe what's going on and we'll work out whether it's something UNFYS can help with.

    A small number — deliberately. The model only works if the engagement is genuinely embedded, which requires real availability and attention. Running too many clients simultaneously is how fractional work becomes the light-touch advisory it's supposed to replace. In practice, UNFYS runs two to four active engagements at any time, depending on the intensity of each. Fractional CRO retainers require more capacity than Project or Advisory work, so the mix varies. This does mean there are periods where new engagements can't start immediately. Availability is always confirmed before Discovery Week is booked, and if there's a wait, that's communicated clearly upfront. The honest answer is always preferable to overpromising and underdelivering. If capacity is the question behind the question — the answer is that every active client gets a senior operator who is actually present in their business, not a fractional leader who's spread across ten engagements and available only when scheduled.

    Pipeline reviews, rep coaching, CRM architecture, forecast management, hiring briefs, board reporting, and go-to-market decisions. Embedded in the business, not advising from outside it. The day-to-day shifts across the engagement. Early on it's heavier on building — getting the CRM honest, documenting the sales process, establishing reporting baselines, understanding where deals are won and lost. As that infrastructure beds in, the work moves toward managing the function: holding the team accountable to process, running forecast reviews, making the commercial calls that used to default to the founder. The test of whether it's working isn't activity — it's whether the founder is spending less time on deals, whether the pipeline is more predictable, and whether the team can execute without being managed from above. Those things don't happen through recommendations. They happen through someone being in the work.

    Locations (1)

    57 Bowood Avenue Eastbourne, England BN22 8SL

    1

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