UNFINISHED

BACKGROUND

Please describe your company and position.

I am the VP of Product Marketing of Redwood Trust, Inc.

Describe what your company does in a single sentence.

CoreVest offers loan products to residential real estate investors and builders of all sizes.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UNFINISHED to accomplish?

• Migrate CoreVest's website from WordPress to Webflow, integrating Salesforce CRM and custom code to preserve and extend existing functionality on the new platform.
• Build a scalable site architecture, using Webflow components to support CoreVest's growth as part of the Redwood Trust portfolio.
• Enable faster, easier content updates and go-to-market speed, reducing reliance on developer resources for routine site changes.

SOLUTION

How did you find UNFINISHED?

Referral

Why did you select UNFINISHED over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from UNFINISHED were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Website Project Kickoff
• Webflow Development for all pages
• Webflow CMS Setup
• Components System
• Mobile Responsive
• Accessibility
• Site Optimization & SEO Data Input
• Launch Support
• 30-day Handoff after Site Launch

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Successful migration with no loss of functionality or data, including verified Salesforce CRM integration and custom code working correctly post-launch. And Unifnished executed very well on our in-house designs. 

Reduced time-to-publish for content and page updates, reflecting the ease-of-update goal and less dependency on developer involvement.

Site scalability in practice, measured by how easily new pages or components can be added as CoreVest grows, using the Webflow component system built during the project.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Great communication, and fast execution. They also came with solutions to issues that arose and gaps we had not anticipated. 

What was your primary form of communication with UNFINISHED?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

UNFINISHED delivered quality work without forgoing speed. 

Are there any areas for improvement or something UNFINISHED could have done differently?

Nothing comes to mind. We're very happy with this partnership and are considering working with them on a retainer, or ongoing basis.

BACKGROUND

Please describe your company and position.

I am the VP of Marketing of Vibes

Describe what your company does in a single sentence.

Mobile-first marketing platform across SMS, RCS and Mobile Wallet for brands, businesses and messaging providers. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UNFINISHED to accomplish?

• Fully redesign the Vibes website to modernize the platform's look, feel, and user experience, better reflecting the brand and improving how prospective clients perceive and engage with the product.
• Design and build new pages on an ongoing basis to support the site's growth and evolving content needs.
• Maintain technical reliability and search visibility across the site (CMS structure, SEO), ensuring the platform scales smoothly as new content and pages are added under the retainer.

SOLUTION

How did you find UNFINISHED?

Referral

Why did you select UNFINISHED over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from UNFINISHED were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Unfininshed were hired to provider ongoing web development, design, maintenance and consulting services, which has involved everything from daily tactical ticket responses to full-scale site redesigns. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

User experience and engagement improvements post-redesign reflecting a more modern, effective site, as well as a new ability to make day-of changes to the website as needed. Our traffic continues to go up and we are more easily found via SEO and Paid Search.

Organic search performance and visibility, supported by the site's technical/SEO foundation

Publishing velocity — ability to design and launch new pages efficiently under the ongoing retainer without technical bottlenecks

Client satisfaction and retainer continuity, reflecting sustained value delivered through the ongoing engagement

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Fantastic support - just a delight to work with. Friendly, helpful, consultative and timely. We get all we need from UNFINISHED and then some.

What was your primary form of communication with UNFINISHED?

Email or Messaging App

What did you find most impressive or unique about this company?

Their personability really stands out. They respond immediately on Slack, they work at solving problems quickly, and they're very open to feedback. No attitude, no BS - just great relationships.

Are there any areas for improvement or something UNFINISHED could have done differently?

Sometimes in a desire to go fast little tiny things are missed, but are always resolved quickly. I'm ok with a few hours' delay in order for everything to be close to perfect!