Unfamiliar Agency Reviews (1), Pricing, Services & Verified Ratings

Branding Graphic Design Web Design
Digital Signage Design Greeting Card Design Merchandise Design Postcard Design Infographic Design Presentation Design Brochure & Pamphlet Design Business Card Design Corporate identity
$50,000 to $199,999
Aug. 2022 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"They very much feel like part of the team and their attention to detail goes so far above and beyond any other agency I've worked with."

Oct 12, 2026

Cofounder, Apex Cool Labs

Evy Lyons

Consumer products & services
Boulder, Colorado
1-10 Employees
Online Review
Verified

Unfamiliar Agency has provided branding and design services for a cooling device manufacturer. Their work includes logo and brand identity kit creation, website and presentation template design, and more.

Unfamiliar Agency's work has helped the client more than double their annual sales, raise $500,000 in pre-seed funding, and get featured in major media outlets. The team manages complex projects well, listens to the client's needs, and delivers high-quality work. They're also easy to communicate with.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Cofounder of Apex Cool Labs

Describe what your company does in a single sentence.

Apex Cool Labs manufactures and sells a palm cooling device for sports performance and manage heat in tough conditions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Unfamiliar Agency to accomplish?

Making a new technology appear attractive and approachable
Ongoing, fast, iterative web design support for startup early stage
Ongoing graphic design for packaging, print, and events
Developing our brand identity including logo design

SOLUTION

How did you find Unfamiliar Agency?

Online Search

Why did you select Unfamiliar Agency over others?

High ratings
Pricing fit our budget
Good value for cost
Impressive portfolio

How many teammates from Unfamiliar Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged Unfamiliar Agency early on in the formation of our company to guide us through our brand identity design, including logo design, brand identity kit, website, and presentation template. Since that first engagement in 2022, Unfamiliar Agency has been our go-to source for all brand design needs including website evolutions, printed assets (cards, brochures, booth design), digital assets (social media templates, promotional materials).

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

As reported in August 2026, Apex Cool Labs was on track to more than double its annual sales compared with 2025. The company also successfully raised a pre-seed round.

Raised $500,000 in pre-seed funding during our ongoing partnership.

Narwhals reached thousands of first responders, professional athletes, and college teams worldwide, with use in the NBA, WNBA, Olympics, and Paralympics.

Narwhals was named one of TIME’s Best Inventions of 2025, featured by WIRED, and appeared on ESPN.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team does a great job managing complex projects, staying on track of all the moving parts, communicating clearly via Trello and email. I appreciated how the team listens closely to our needs, but is also willing to push back and challenge us to think differently sometimes, which ultimately lead to better designs.

What was your primary form of communication with Unfamiliar Agency?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

First, the team is top notch talent. Their work is such high quality. But I think what makes this team so incredible is how much they invest themselves in our company's mission. They very much feel like part of the team and their attention to detail goes so far above and beyond any other agency I've worked with. The really care about our success and it shows in their work.

Are there any areas for improvement or something Unfamiliar Agency could have done differently?

We still work with Unfamiliar Agency today because we are so happy with their work. If we share constructive feedback on a design or need to go in a different direction, they are always open and it's easy to talk through feedback with them.

RATINGS

5.0

"Truly exceptional talent and people who care about your success!"

Unfamiliar Agency

Brands + web design & build partner

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