UNEED Digital

BACKGROUND

Please describe your company and position.

I am the Founder and CEO of a CBD company

Describe what your company does in a single sentence.

We are a CBD-focused company specializing in the marketing, distribution, and online retail of cannabidiol (CBD) and related products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UNEED Digital to accomplish?

• Improve our website's search engine rankings, increase organic traffic, and strengthen our online visibility for relevant CBD industry keywords.
• Optimize our website's technical SEO, on-page content, keyword targeting, and overall search performance to attract more relevant visitors and potential customers.
• Develop a sustainable SEO strategy through content optimization, backlink building, and competitor analysis to increase brand awareness, strengthen search authority, and generate more qualified leads.

SOLUTION

How did you find UNEED Digital?

Online Search

Why did you select UNEED Digital over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired UNEED Digital to improve our website’s organic search visibility, increase relevant traffic, and strengthen our online presence in the competitive CBD industry. The project focused on developing and implementing a comprehensive SEO strategy, covering several key areas:

1. SEO Audit & Competitor Analysis: Evaluating our website's SEO performance, identifying technical issues, and analyzing competitors to uncover growth opportunities.

2. Keyword Research & Strategy: Identifying relevant, high-intent CBD industry keywords to improve search rankings and attract potential customers.

3. On-Page SEO Optimization: Optimizing website content, meta titles, descriptions, headings, internal linking, and page structure.

4. Technical SEO Improvements: Addressing indexing issues, crawlability, site speed, mobile usability, and other technical factors affecting search performance.

5. Content Strategy & Optimization: Improving existing website content and developing SEO-focused content recommendations to increase organic visibility.

6. Off-Page SEO & Link Building: Strengthening our website's authority through relevant backlink opportunities and off-page SEO strategies.

7. SEO Monitoring & Reporting: Tracking keyword rankings, organic traffic, and overall SEO performance while identifying opportunities for continuous improvement.

The overall objective was to establish a stronger foundation for sustainable organic growth, improve our visibility on Google, and attract more qualified visitors to our website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our collaboration with UNEED Digital was focused on improving our organic search performance and establishing stronger visibility in the competitive CBD industry.

We measured the project's progress through several key performance indicators:

1. Organic Traffic Growth: Website traffic from organic search increased by 300%, helping us reach more relevant visitors.

2. Keyword Ranking Improvements: Several targeted CBD-related keywords improved their Google search rankings, with 600 keywords reaching the first page.

3. Search Visibility: Our website gained 400% more impressions in Google Search, increasing our exposure to potential customers.

4. Technical SEO Performance: Improvements to website optimization, indexing, and technical SEO helped establish a stronger foundation for organic growth.

5. Lead Generation: Increased organic visibility contributed to 220% more website inquiries or qualified leads. Overall, the project helped strengthen our online presence and supported our long-term organic growth strategy.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

UNEED Digital demonstrated strong project management throughout our SEO campaign. Their team maintained clear communication, provided regular updates on project progress, and ensured that agreed deliverables were completed within the expected timelines.

What we particularly appreciated was their responsiveness and proactive approach. Whenever we had questions or needed adjustments, they were quick to respond, explain their recommendations, and provide practical solutions.

They also understood the unique challenges of marketing within the competitive CBD industry and adapted their SEO strategies to align with our business objectives.

Overall, working with UNEED Digital was a smooth and professional experience. Their transparency, reliability, and commitment to our business goals made them a valuable digital marketing partner.

What was your primary form of communication with UNEED Digital?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most about UNEED Digital was their deep understanding of SEO and their ability to develop strategies tailored to the unique challenges of the CBD industry. Unlike agencies that rely on generic approaches, UNEED Digital took the time to understand our business, competitors, and target audience before recommending solutions.

Their combination of technical SEO expertise, strategic keyword research, content optimization, and data-driven decision-making really stood out.

We also appreciated their transparency, attention to detail, and willingness to explain complex SEO concepts in a way that was easy to understand.

What truly sets them apart is their personalized approach and genuine commitment to helping businesses achieve sustainable, long-term organic growth.

Are there any areas for improvement or something UNEED Digital could have done differently?

Overall, we had a very positive experience working with UNEED Digital. Their team was professional, responsive, and knowledgeable throughout the project.

One area that could be improved is providing more simplified visual reports or dashboards to help clients better understand SEO performance and progress at a glance.

That said, their communication, technical expertise, and commitment to delivering results made the collaboration highly valuable. We would be happy to work with them again.